Chapter 12 Mobile Marketing Questions

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Questions and Answers

What is the difference between mobile marketing and digital marketing?

Mobile marketing is a subset of digital marketing.

What is the purpose of a mobile app?

To provide a platform for customers to interact with the company

What is the difference between a mobile website and a mobile app?

Mobile websites are accessed through a web browser, while mobile apps are downloaded from an app store.

What is the purpose of push notifications?

To encourage customers to interact with the company Signup and view all the answers

What mobile advertising metric measures the revenue generated per thousand ad impressions?

eCPM (Effective cost per thousand impressions) Signup and view all the answers

Which mobile ad format is typically displayed at the top or bottom of a mobile app screen?

Banner ads Signup and view all the answers

What is the term used for the practice of displaying an ad over an app’s content for a specific period?

Overlay Signup and view all the answers

Which mobile advertising network offers ad mediation services?

MoPub Signup and view all the answers

What is the primary advantage of using rich media in mobile advertising?

Higher user engagement Signup and view all the answers

Which mobile ad format is seamlessly integrated within an app’s content?

Native ads Signup and view all the answers

Which mobile advertising platform allows developers to monetize their apps through ads?

Google AdMob Signup and view all the answers

What is the term used for the practice of delivering personalized ads based on users’ previous actions?

Behavioral targeting Signup and view all the answers

What is the primary purpose of A/B testing in mobile advertising?

Optimizing ad performance Signup and view all the answers

Which mobile ad format automatically plays without user interaction?

Video ads Signup and view all the answers

Which mobile advertising metric measures the percentage of users who install an advertised app after clicking on an ad?

Install rate Signup and view all the answers

Which mobile advertising network offers rewarded video ads?

Unity Ads Signup and view all the answers

What is the most direct and immediate way to reach customers in mobile marketing?

SMS marketing Signup and view all the answers

What affects mobile search engine rankings for mobile-friendly websites?

User experience on mobile devices Signup and view all the answers

What can improve customer engagement by providing interactive and personalized experiences?

Mobile apps Signup and view all the answers

Which channel is most suitable for sending transactional messages, such as order confirmations?

SMS marketing Signup and view all the answers

What targets users with notifications when they enter or exit specific locations in mobile marketing?

Geofencing Signup and view all the answers

What involves offering incentives to users who refer their friends to download and use a mobile app?

App referral programs Signup and view all the answers

What do mobile-first design principles in mobile marketing cater to?

Increasing number of mobile users Signup and view all the answers

What mobile marketing metric measures the percentage of users who complete a specific action?

Conversion rate Signup and view all the answers

What is the primary goal of a mobile marketing campaign?

Promote products, services, or brands on mobile devices Signup and view all the answers

What are push notifications often used for in mobile marketing?

Provide exclusive discounts and time-sensitive offers Signup and view all the answers

What do mobile analytics in mobile marketing analyze and measure?

User behavior and effectiveness of marketing efforts Signup and view all the answers

What allows users to make payments using their smartphones at physical stores in mobile marketing?

Mobile payments Signup and view all the answers

What is the main difference between SMS marketing and MMS marketing?

SMS marketing allows only text messages, while MMS marketing allows multimedia messages. Signup and view all the answers

What does hyperlocal marketing focus on?

Very small, specific geographical locations. Signup and view all the answers

What can 2D barcodes be scanned vertically and horizontally by mobile users to access?

Associated information. Signup and view all the answers

What percentage of mobile web users abandon pages if they don’t load within 10 seconds?

53% Signup and view all the answers

How many characters are allowed in SMS marketing?

160 characters Signup and view all the answers

What is Impression Share in marketing?

The percentage of times your ad was displayed when it was eligible to be displayed. Signup and view all the answers

What is the primary usage of smartphones for adults?

Accessing content/information. Signup and view all the answers

In the Freemium model, what percentage of users typically pay?

Less than 20% Signup and view all the answers

Which of the following is NOT a type of mobile ad extension?

Image extension Signup and view all the answers

What distinguishes a mobile app from a web app?

Mobile apps are downloaded from an app store, while web apps are accessed through a web browser. Signup and view all the answers

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Study Notes

Mobile Marketing Q&A Summary

SMS marketing only allows for text messages, while MMS marketing allows for multimedia messages.
Hyperlocal marketing is marketing based on very small, specific geographical locations.
2D barcodes can be scanned vertically and horizontally by mobile users to access associated information.
53% of mobile web users abandon pages if they don’t load within 10 seconds.
0.97% of adults primarily use their smartphones to access content/information.
160 characters are allowed in SMS marketing.
Impression Share is the percentage of times your ad was displayed when it was eligible to be displayed.
In the Freemium model, typically less than 20% of users pay.
Image extension is NOT a type of mobile ad extension.
The difference between a mobile website and a responsive website is that mobile websites are accessed through a web browser, while responsive websites are downloaded from an app store.
The difference between a mobile app and a web app is that mobile apps are downloaded from an app store, while web apps are accessed through a web browser.
The difference between a mobile app and a hybrid app is that mobile apps are downloaded from an app store, while hybrid apps are accessed through a web browser.