Mobile Education Content Aggregation
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Questions and Answers

What was the expected contribution of mobile education to the total MVAS industry revenues by 2015?

  • ₹10 billion
  • ₹7 billion
  • ₹2.5 billion
  • ₹5.2 billion (correct)

    • What is the expected compound annual growth rate (CAGR) for the company's top line revenue from 2014?

  • 4%
  • 79%
  • 60%
  • 24% (correct)

    • What feature did the Airtel mBazaar provide to mobile users?

  • Online gaming options
  • Cloud storage facilities
  • Local business search and connections (correct)
  • Video streaming services

    • What was the predicted revenue for the MVAS industry by 2015, according to ASSOCHAM?

    <p>₹482 billion</p> Signup and view all the answers

    What was the expected operating profit margin for the company by 2020?

    <p>39%</p> Signup and view all the answers

    Which company assisted small and medium businesses in generating business leads?

    <p>LeadGen</p> Signup and view all the answers

    What percentage of MVAS revenue was Tata Docomo offering to Applied Mobile Labs?

    <p>60%</p> Signup and view all the answers

    What was the primary focus of Applied Mobile Labs?

    <p>Mobile education</p> Signup and view all the answers

    By December 2014, how many mobile subscribers were reported in India?

    <p>930 million</p> Signup and view all the answers

    When is positive cash flow expected to occur for the company?

    <p>2020</p> Signup and view all the answers

    Which feature did Tutor on Mobile (TOM) offer to its users?

    <p>Live interactions with experts</p> Signup and view all the answers

    What was the expected market size of mobile advertising by 2014?

    <p>₹4.3 billion</p> Signup and view all the answers

    How could customers subscribe to the TOM service?

    <p>By sending an SMS, using a free SMS link, or through the website</p> Signup and view all the answers

    What was Baveja's main concern regarding cash flows from 2014 onwards?

    <p>Negative cash flows expected for five years</p> Signup and view all the answers

    What was the expected return on capital for the company at the start of the year 2020?

    <p>22%</p> Signup and view all the answers

    What was the price charged for the TOM service per month?

    <p>₹15</p> Signup and view all the answers

    What was the compound annual growth rate (CAGR) predicted for the MVAS industry revenues from 2009 to 2015?

    <p>30.5 percent</p> Signup and view all the answers

    What was the corporate tax rate assumed to remain stable at?

    <p>30%</p> Signup and view all the answers

    Which of the following was not one of Applied Mobile Labs' products?

    <p>English Seekho</p> Signup and view all the answers

    What significant change occurred in mobile data usage in India from December 2013 to December 2014?

    <p>Increased by 74 percent</p> Signup and view all the answers

    What differentiates Applied Mobile Labs from its competitors?

    <p>Providing various access options for users</p> Signup and view all the answers

    What method did Baveja use to calculate the cash flow forecast?

    <p>Top-down, free cash flow to firm method</p> Signup and view all the answers

    What type of platform was Getafixx?

    <p>Google talk-based platform to connect with experts</p> Signup and view all the answers

    Which of the following was a means for content providers to evaluate their content performance?

    <p>A support website for onboarding and performance evaluation</p> Signup and view all the answers

    Which of the following services is categorized under M-Health applications?

    <p>Patient monitoring systems</p> Signup and view all the answers

    What is the primary focus of M-Enterprise applications?

    <p>Corporate communication and resource management</p> Signup and view all the answers

    Which of the following is NOT associated with M-Commerce?

    <p>Voice portals</p> Signup and view all the answers

    Which application type focuses on accessing educational content through mobile platforms?

    <p>M-Education</p> Signup and view all the answers

    Which application can be classified as M-Connectivity?

    <p>WhatsApp</p> Signup and view all the answers

    Which service is included in M-Enterprise solutions?

    <p>Corporate utilities</p> Signup and view all the answers

    Which of the following apps is associated with M-Education?

    <p>mGurujee</p> Signup and view all the answers

    What type of services does M-Connectivity primarily provide?

    <p>Social networking and communication</p> Signup and view all the answers

    What is the primary method for calculating MVAS revenues?

    <p>Telecom mobile subscriber base multiplied by VAS revenue per user per year</p> Signup and view all the answers

    What is NOT considered when calculating the cost of equity?

    <p>Industry growth rate</p> Signup and view all the answers

    Which year had the largest survey sample regarding market risk premium according to the provided information?

    <p>2014</p> Signup and view all the answers

    Which of the following statements accurately represents the purpose of the surveys conducted by Pablo Fernández?

    <p>To analyze market risk premium used in multiple countries</p> Signup and view all the answers

    The change in MVAS revenues compared to previous years reflects what kind of industry performance?

    <p>Industry growth</p> Signup and view all the answers

    Which report provides operational performance statistics about the Indian telecom industry?

    <p>National Telecom Statistics</p> Signup and view all the answers

    What is one of the primary sources for the risk-free rate and market risk premium used in equity calculations?

    <p>IESE Business School Working Paper</p> Signup and view all the answers

    What metric directly relates to mobile subscriber activity in the context of MVAS?

    <p>VAS revenue per user per year</p> Signup and view all the answers

    Study Notes

    Revenue-Share Agreements

    • Telecom service providers sought revenue-sharing agreements with third-party content generators to mitigate the costs of owned centres.
    • Applied Mobile Labs emerged to address market demands, focusing primarily on mobile education.

    Applied Mobile Labs Offerings

    • Developed a content aggregation platform connecting content providers to end mobile users.
    • Launched Tutor on Mobile (TOM) in early 2010 to deliver educational content via various mobile channels, including IVR, web, WAP, and SMS.
    • Content provided included videos, text, live interactions, and conferences, facilitating user engagement and learning.
    • Subscription options for TOM included SMS to a specific number, a free SMS link, or direct website access.

    Additional Products and Services

    • English on Mobile offered English language learning via IVR accessible to any mobile user.
    • Getafixx was a Google Talk-based platform for expert consultations, discontinued in 2011.
    • Competitors included English Seekho and MGurujee, focusing on different access methods for educational content.

    Market Dynamics and Growth Projections

    • MVAS (Mobile Value-Added Services) projected to reach ₹482 billion by 2015, growing from ₹976 million in 2009 with a CAGR of 30.5%.
    • Mobile education expected to account for 25% of total MVAS revenue, about ₹5.2 billion.
    • Mobile data usage surged by 74% from December 2013 to December 2014, with 930 million mobile subscribers in India by late 2014.

    Financial Overview and Projections

    • Revenue from mobile education faced potential decline, with a temporary shutdown of this segment targeted by 2015.
    • Expected CAGR of 24% in top-line growth, with pre-tax operating income projected to increase at 79% CAGR until 2020.
    • The company anticipated reaching a positive after-tax operating income by 2018.

    Challenges and Future Plans

    • Negative cash flows expected from 2014 for five years; positive cash flow projected for 2020.
    • Baveja utilized a top-down free cash flow model for company financial reviews, aligning with performance expectations.
    • Aiming for growth in mobile advertising and maintaining a debt-free status with a strong return on capital.

    Concerns for Future Management

    • Primary concern revolved around achieving healthy cash flow amidst the planned closure of m-education offerings.
    • Need for continuous performance evaluation and adaptation to consumer demands and market shifts remained crucial for success.

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    Description

    Explore the role of telecom service providers in m-education and how initiatives like Applied Mobile Labs help connect content providers with mobile users. This quiz covers key concepts of revenue-sharing agreements and the importance of content aggregation in accessible education.

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