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Questions and Answers
What was the expected contribution of mobile education to the total MVAS industry revenues by 2015?
What is the expected compound annual growth rate (CAGR) for the company's top line revenue from 2014?
What feature did the Airtel mBazaar provide to mobile users?
What was the predicted revenue for the MVAS industry by 2015, according to ASSOCHAM?
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What was the expected operating profit margin for the company by 2020?
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Which company assisted small and medium businesses in generating business leads?
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What percentage of MVAS revenue was Tata Docomo offering to Applied Mobile Labs?
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What was the primary focus of Applied Mobile Labs?
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By December 2014, how many mobile subscribers were reported in India?
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When is positive cash flow expected to occur for the company?
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Which feature did Tutor on Mobile (TOM) offer to its users?
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What was the expected market size of mobile advertising by 2014?
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How could customers subscribe to the TOM service?
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What was Baveja's main concern regarding cash flows from 2014 onwards?
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What was the expected return on capital for the company at the start of the year 2020?
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What was the price charged for the TOM service per month?
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What was the compound annual growth rate (CAGR) predicted for the MVAS industry revenues from 2009 to 2015?
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What was the corporate tax rate assumed to remain stable at?
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Which of the following was not one of Applied Mobile Labs' products?
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What significant change occurred in mobile data usage in India from December 2013 to December 2014?
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What differentiates Applied Mobile Labs from its competitors?
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What method did Baveja use to calculate the cash flow forecast?
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What type of platform was Getafixx?
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Which of the following was a means for content providers to evaluate their content performance?
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Which of the following services is categorized under M-Health applications?
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What is the primary focus of M-Enterprise applications?
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Which of the following is NOT associated with M-Commerce?
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Which application type focuses on accessing educational content through mobile platforms?
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Which application can be classified as M-Connectivity?
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Which service is included in M-Enterprise solutions?
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Which of the following apps is associated with M-Education?
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What type of services does M-Connectivity primarily provide?
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What is the primary method for calculating MVAS revenues?
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What is NOT considered when calculating the cost of equity?
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Which year had the largest survey sample regarding market risk premium according to the provided information?
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Which of the following statements accurately represents the purpose of the surveys conducted by Pablo Fernández?
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The change in MVAS revenues compared to previous years reflects what kind of industry performance?
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Which report provides operational performance statistics about the Indian telecom industry?
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What is one of the primary sources for the risk-free rate and market risk premium used in equity calculations?
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What metric directly relates to mobile subscriber activity in the context of MVAS?
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Study Notes
Revenue-Share Agreements
- Telecom service providers sought revenue-sharing agreements with third-party content generators to mitigate the costs of owned centres.
- Applied Mobile Labs emerged to address market demands, focusing primarily on mobile education.
Applied Mobile Labs Offerings
- Developed a content aggregation platform connecting content providers to end mobile users.
- Launched Tutor on Mobile (TOM) in early 2010 to deliver educational content via various mobile channels, including IVR, web, WAP, and SMS.
- Content provided included videos, text, live interactions, and conferences, facilitating user engagement and learning.
- Subscription options for TOM included SMS to a specific number, a free SMS link, or direct website access.
Additional Products and Services
- English on Mobile offered English language learning via IVR accessible to any mobile user.
- Getafixx was a Google Talk-based platform for expert consultations, discontinued in 2011.
- Competitors included English Seekho and MGurujee, focusing on different access methods for educational content.
Market Dynamics and Growth Projections
- MVAS (Mobile Value-Added Services) projected to reach ₹482 billion by 2015, growing from ₹976 million in 2009 with a CAGR of 30.5%.
- Mobile education expected to account for 25% of total MVAS revenue, about ₹5.2 billion.
- Mobile data usage surged by 74% from December 2013 to December 2014, with 930 million mobile subscribers in India by late 2014.
Financial Overview and Projections
- Revenue from mobile education faced potential decline, with a temporary shutdown of this segment targeted by 2015.
- Expected CAGR of 24% in top-line growth, with pre-tax operating income projected to increase at 79% CAGR until 2020.
- The company anticipated reaching a positive after-tax operating income by 2018.
Challenges and Future Plans
- Negative cash flows expected from 2014 for five years; positive cash flow projected for 2020.
- Baveja utilized a top-down free cash flow model for company financial reviews, aligning with performance expectations.
- Aiming for growth in mobile advertising and maintaining a debt-free status with a strong return on capital.
Concerns for Future Management
- Primary concern revolved around achieving healthy cash flow amidst the planned closure of m-education offerings.
- Need for continuous performance evaluation and adaptation to consumer demands and market shifts remained crucial for success.
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Description
Explore the role of telecom service providers in m-education and how initiatives like Applied Mobile Labs help connect content providers with mobile users. This quiz covers key concepts of revenue-sharing agreements and the importance of content aggregation in accessible education.
