Podcast
Questions and Answers
What is a key feature of the online asynchronous version of MKTG 260?
What is a key feature of the online asynchronous version of MKTG 260?
- Daily quizzes and assignments
- Mandatory group projects
- No scheduled classes or live sessions (correct)
- Scheduled classes every week
Which resource is required for the MKTG 260 course?
Which resource is required for the MKTG 260 course?
- A subscription to a marketing journal
- A physical classroom textbook
- Lamb’s MKTG 6th Canadian Edition textbook (correct)
- An online video series
How are assignments and quizzes scheduled in MKTG 260?
How are assignments and quizzes scheduled in MKTG 260?
- They have no due dates, only end dates (correct)
- They must be completed weekly on specific days
- They must be submitted at the beginning of each module
- All assignments are due at the end of the course
What is the consequence of submitting assignments after their end date?
What is the consequence of submitting assignments after their end date?
What should students do if they encounter difficulties during the course?
What should students do if they encounter difficulties during the course?
Where can students find links for all MindTap chapters and activities?
Where can students find links for all MindTap chapters and activities?
What email should students use for questions or concerns?
What email should students use for questions or concerns?
How long is the MKTG 260 course planned to last?
How long is the MKTG 260 course planned to last?
Flashcards
Asynchronous Online Learning
Asynchronous Online Learning
A way of learning where students are responsible for their own progress and complete assignments at their own pace without scheduled classes or live sessions.
Differentiation
Differentiation
A key strategy in marketing that involves focusing on what makes a product or service unique and appealing to customers.
Marketing Mix (4Ps)
Marketing Mix (4Ps)
The four key elements of a marketing plan: product, price, place, and promotion.
Cengage MindTap
Cengage MindTap
A platform offering digital learning resources for students, including textbooks and interactive content. Provides a range of tools for learning and assessments.
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Assignment and Quiz End Dates
Assignment and Quiz End Dates
The deadlines for completing assignments and quizzes, ensuring that students submit their work within a specific timeframe.
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Asynchronous Communication
Asynchronous Communication
A system where communication is primarily via written messages, allowing for greater flexibility and accessibility.
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Brightspace
Brightspace
An electronic platform where students can access course information, submit assignments, and engage in discussions.
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Testing Effect
Testing Effect
An approach to learning where students actively recall and retrieve information, reinforcing memory and understanding.
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Course Overview
- MKTG 260 is an introductory marketing course.
- The course lasts 14 weeks.
- The course focuses on discovering, creating, and adding value to an organization's marketing mix.
- The goal is to differentiate from competitors.
- The course is online and asynchronous, meaning no scheduled classes or live sessions.
- Students learn from a textbook via MindTap.
- Students complete activities in Brightspace and MindTap.
- Students submit assignments and quizzes at their own pace, but must submit before the end dates.
- Independent learning is expected.
- Instructors will help students if they encounter difficulties.
- Students can contact the instructor using the provided course form.
Course Materials
- Required textbook: Lamb's MKTG 6th Canadian Edition.
- Textbook access: MindTap platform.
- Purchase instructions: In the "Content" section.
- Discount code available.
- MindTap chapter and activity access: Brightspace Content page or directly from the MindTap website.
Assignments and Quizzes
- No due dates, only end dates.
- Activities must be submitted before the end dates.
- Important deadlines are not always at the end of the course, one quiz and one assignment are due in the current month.
- Late submissions will not be accepted.
Communication Channels
- Check Brightspace and email regularly for updates.
- Use only your SAIT email for questions.
- Meeting requests: Use the link provided in the "Instructor Information" section on the course homepage.
- Instructor response time to meeting requests is within two business days.
- Waiting on a meeting request is not an excuse for missed deadlines.
Tips for Success
- Stay organized by using a planner to track deadlines.
- Dedicate time each week to review the textbook and complete activities.
- Ask clarifying questions promptly.
- Self-assess regularly by utilizing quizzes and practice exercises.
Course Expectations
- Complete the "Course Expectations Quiz" to confirm understanding of course expectations.
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