Podcast
Questions and Answers
What is a key feature of the online asynchronous version of MKTG 260?
What is a key feature of the online asynchronous version of MKTG 260?
Which resource is required for the MKTG 260 course?
Which resource is required for the MKTG 260 course?
How are assignments and quizzes scheduled in MKTG 260?
How are assignments and quizzes scheduled in MKTG 260?
What is the consequence of submitting assignments after their end date?
What is the consequence of submitting assignments after their end date?
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What should students do if they encounter difficulties during the course?
What should students do if they encounter difficulties during the course?
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Where can students find links for all MindTap chapters and activities?
Where can students find links for all MindTap chapters and activities?
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What email should students use for questions or concerns?
What email should students use for questions or concerns?
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How long is the MKTG 260 course planned to last?
How long is the MKTG 260 course planned to last?
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Study Notes
Course Overview
- MKTG 260 is an introductory marketing course.
- The course lasts 14 weeks.
- The course focuses on discovering, creating, and adding value to an organization's marketing mix.
- The goal is to differentiate from competitors.
- The course is online and asynchronous, meaning no scheduled classes or live sessions.
- Students learn from a textbook via MindTap.
- Students complete activities in Brightspace and MindTap.
- Students submit assignments and quizzes at their own pace, but must submit before the end dates.
- Independent learning is expected.
- Instructors will help students if they encounter difficulties.
- Students can contact the instructor using the provided course form.
Course Materials
- Required textbook: Lamb's MKTG 6th Canadian Edition.
- Textbook access: MindTap platform.
- Purchase instructions: In the "Content" section.
- Discount code available.
- MindTap chapter and activity access: Brightspace Content page or directly from the MindTap website.
Assignments and Quizzes
- No due dates, only end dates.
- Activities must be submitted before the end dates.
- Important deadlines are not always at the end of the course, one quiz and one assignment are due in the current month.
- Late submissions will not be accepted.
Communication Channels
- Check Brightspace and email regularly for updates.
- Use only your SAIT email for questions.
- Meeting requests: Use the link provided in the "Instructor Information" section on the course homepage.
- Instructor response time to meeting requests is within two business days.
- Waiting on a meeting request is not an excuse for missed deadlines.
Tips for Success
- Stay organized by using a planner to track deadlines.
- Dedicate time each week to review the textbook and complete activities.
- Ask clarifying questions promptly.
- Self-assess regularly by utilizing quizzes and practice exercises.
Course Expectations
- Complete the "Course Expectations Quiz" to confirm understanding of course expectations.
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Description
This quiz covers the essential elements of the MKTG 260 introductory marketing course. Students will learn about the course structure, materials required, and the platforms used for learning. Additionally, it outlines the expectations for independent learning and course communication.
