Questions and Answers
What is global marketing primarily concerned with?
Why is international marketing more complex than domestic marketing?
What is an example of an uncontrollable element in the international market environment?
What is a major challenge that international marketers may face when entering a new market?
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What is a potential risk that international marketers may encounter when operating in a foreign market?
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Why may international marketers need to adapt their marketing mix to local conditions?
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What is a potential consequence of not adapting to local conditions in international marketing?
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What is a characteristic of international marketing that distinguishes it from domestic marketing?
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Study Notes
Global Marketing
- Global marketing involves planning, pricing, promoting, and directing the flow of a company's goods and services to consumers in more than one nation for a profit.
Challenges for International Marketers
- International marketing is more complex than domestic marketing due to uncontrollable elements of international market environment.
- Uncontrollable elements include:
- Political and legal environment: different laws, political instability, corruption, and nationalism.
- Trade barriers.
- Economic conditions: consumer purchasing power, currency exchange rates, and inflation.
- Cultural diversity: different religions, values, rituals, and norms.
- Language barriers.
- Levels of technology: country infrastructure.
- Structure of distribution.
- Competitive forces.
- Geography and climate.
- The need to adapt the marketing mix to local conditions.
- Extensive market research may be needed.
- Entering an international market may be costly and time-consuming.
- International marketers encounter unique or unfamiliar features in countries or regions.
- All these variables may bring a lot of risks.
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Description
Learn about the complexities of international marketing, including uncontrollable elements and challenges faced by international marketers. Understand the concept of global marketing and its application in businesses.
