MKT337H Principles of Marketing Quiz
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Questions and Answers

What percentage of the semester grade is derived from quizzes?

  • 30%
  • 5%
  • 25%
  • 40% (correct)

Which of the following statements about class participation is true?

  • Class participation accounts for the highest percentage of the semester grade.
  • Late students may face penalties for class participation. (correct)
  • Self-grading is not allowed in class participation.
  • Only the instructor grades class participation.

In team exercises, what is required of each team member?

  • Only team leaders submit the assignment for everyone.
  • All members receive a separate grade based on individual performance.
  • All team members contribute to a single submission for the group. (correct)
  • Each member must submit their own assignment.

What is a potential consequence of missing a class?

<p>You will receive a zero for any group assignment. (A)</p> Signup and view all the answers

How long is the quiz at the beginning of each class?

<p>5 minutes (A)</p> Signup and view all the answers

Which of the following is a requirement for class participation?

<p>Insightful contributions during discussions are essential. (B)</p> Signup and view all the answers

What happens if a student does not contribute to a team exercise?

<p>They will receive a zero for that exercise. (D)</p> Signup and view all the answers

Which component constitutes the least percentage of the semester grade?

<p>Cold Calls (A)</p> Signup and view all the answers

How many extra credit SONA credits can a student earn through participation in the research studies?

<p>One credit per study (D)</p> Signup and view all the answers

What happens if a student participates in more than three research studies?

<p>They will still earn credits for up to three studies only (B)</p> Signup and view all the answers

What is the benefit of earning extra credit SONA points?

<p>One additional exercise graded 10 out of 10 is included in final grades (C)</p> Signup and view all the answers

What is the last date for extra credit opportunities for the semester?

<p>December 5th, 2024 (A)</p> Signup and view all the answers

How should a student sign up for a research study session?

<p>Through the SONA Systems website by logging in (D)</p> Signup and view all the answers

What is the maximum number of studies a student can participate in to earn credit?

<p>Three studies (B)</p> Signup and view all the answers

When are students encouraged to request their SONA Systems account?

<p>Within the first week of classes (A)</p> Signup and view all the answers

Where can students find information about extra credit opportunities?

<p>At the Marketing Department Subject Pool website (C)</p> Signup and view all the answers

What should students do when answering quiz questions?

<p>Explain examples and how they relate to concepts. (D)</p> Signup and view all the answers

What is expected when linking examples from business press readings?

<p>The connection to the course concepts must be clear. (C)</p> Signup and view all the answers

Which grading scheme reflects a consistent presence in class?

<p>Absent participation earns a score of 0. (A)</p> Signup and view all the answers

What is the minimum criterion for a good quiz answer?

<p>To demonstrate complete thought and organization. (C)</p> Signup and view all the answers

What does a grading score of 1-6 indicate about an answer?

<p>The answer shows some insight but not full compliance with expectations. (D)</p> Signup and view all the answers

What does the grading scheme say about disruptive behavior in class?

<p>It can lead to being marked as absent. (B)</p> Signup and view all the answers

Which of the following best describes the depth required in quiz answers?

<p>Answers should demonstrate ample depth without overwhelming breadth. (C)</p> Signup and view all the answers

What is a clear expectation for quiz answer formatting?

<p>An organized and structured format is required. (D)</p> Signup and view all the answers

What does this class primarily focus on regarding company growth?

<p>Transitioning from running a company to growing it (C)</p> Signup and view all the answers

Which components are essential for growth coordination in this class?

<p>Insight, Strategy, and Execution (B)</p> Signup and view all the answers

What is required to successfully execute promotional programs and sales initiatives?

<p>Alignment with the overall strategy (D)</p> Signup and view all the answers

What constitutes effective strategy as taught in this course?

<p>Target, Frame of Reference, Point of Difference, Reason to Believe (A)</p> Signup and view all the answers

How should students prepare for this class to maximize their learning?

<p>By spending an average of six hours outside of class each week (C)</p> Signup and view all the answers

What is considered a violation of the Honor Code in this class?

<p>Helping a peer with a quiz (A)</p> Signup and view all the answers

In the context of this course, what does 'avoiding random acts of marketing' imply?

<p>Ensuring consistency and alignment with overall strategy (B)</p> Signup and view all the answers

Which of the following is encouraged to develop critical business skills in this class?

<p>Active participation in class discussions (A)</p> Signup and view all the answers

What is the primary reason policies on scholastic dishonesty are enforced?

<p>To protect the value of the academic brand (B)</p> Signup and view all the answers

Who should report information regarding sexual harassment or assault at Texas universities?

<p>All employees, including faculty (A)</p> Signup and view all the answers

What does FERPA protect in relation to class recordings?

<p>The privacy of student information in recordings (B)</p> Signup and view all the answers

Which statement reflects the intent of the course regarding diversity?

<p>Diversity is viewed as a strength and resource (D)</p> Signup and view all the answers

What should a student do if they are struggling with aspects of the course?

<p>Contact the student resources available through UT (A)</p> Signup and view all the answers

What might happen if a student shares class recordings outside the class?

<p>They could face Student Misconduct proceedings (A)</p> Signup and view all the answers

What is the primary objective of the statement on learning success?

<p>To foster an understanding that all students face challenges (D)</p> Signup and view all the answers

What aspect of academic integrity is emphasized for all students?

<p>The necessity of honesty in academics (D)</p> Signup and view all the answers

What is the average course grade that will be assigned according to the grading guidelines?

<p>3.5 (B)</p> Signup and view all the answers

How can a student achieve the grade they desire in this course?

<p>By earning it during the semester (B)</p> Signup and view all the answers

Who should students contact for accommodations if they have a disability?

<p>The university's Disability &amp; Access office (A)</p> Signup and view all the answers

What consequence may students face if they are found guilty of scholastic dishonesty?

<p>Possibility of failure in the course (D)</p> Signup and view all the answers

What is the policy regarding changes to final grades?

<p>Final grades are calculated without exceptions (A)</p> Signup and view all the answers

What should students do if they experience barriers to learning?

<p>Contact the instructor for help (D)</p> Signup and view all the answers

What document outlines the responsibilities regarding scholastic dishonesty?

<p>The BBA Program’s Statement on Scholastic Dishonesty (C)</p> Signup and view all the answers

When should students deliver their Accommodation Letter to the instructor?

<p>As soon as possible in the semester (D)</p> Signup and view all the answers

Flashcards

Shift from Running to Growing a Company

Transitioning from managing existing operations to creating plans and initiatives to increase business size and scale.

Coordinating Insight, Strategy, and Execution

The process of combining understanding, strategic planning, and effective implementation to achieve growth goals.

Finding Growth Opportunities

Identifying areas where the company can expand its market share, customer base, or product offerings.

Marketing Strategy Components

Target market, competitive perspective, unique selling points, and compelling reasons to choose a product or company.

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Consistent Strategy Execution

Ensuring promotion campaigns, sales drives, and other efforts align with the established strategy.

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Avoid Random Marketing

Stopping unplanned, uncoordinated marketing efforts, instead preferring strategic action.

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Course Prerequisites

Required prior knowledge needed to successfully complete the course, including specific business-related subjects.

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Class Format

Interactive learning style that includes lectures, discussions, exercises, cases, quizzes, guest speakers, and activities.

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Class Participation Weight

Class participation accounts for 25% of the semester grade.

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Cold Calls

Students will be randomly called on in class to participate.

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Team Exercises Weight

Team exercises contribute 30% to the final grade.

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Quizzes Weight

Quizzes represent 40% of the semester grade.

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Class Participation

Active and insightful contributions to class discussions.

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Quizzes Timing

Quizzes are scheduled at the beginning of each class period.

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Team Exercise Submissions

Teams submit a single assignment for all members on Canvas.

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Late Penalty

Lateness to class may result in penalties.

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McCombs Grading Policy

McCombs aims for a course average grade of 3.5, meaning grades are adjusted to achieve this average.

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Extra Credit Policy

No additional extra credit opportunities are offered beyond what's already assigned, even if a student is close to a desired grade.

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Disability Support

Students with disabilities can request accommodations through Disability & Access (D&A) to ensure equal participation.

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Accommodation Letter

If you are registered with D&A, provide your Accommodation Letter to the professor early in the semester to discuss approved accommodations.

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Scholastic Dishonesty

McCombs has zero tolerance for academic dishonesty, as outlined in the BBA Program’s Statement on Scholastic Dishonesty.

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Statement on Scholastic Dishonesty

A document outlining the responsibilities of students and faculty regarding academic integrity in the BBA Program.

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Consequences of Scholastic Dishonesty

Violating university rules on academic dishonesty can result in serious consequences, including failing the course or expulsion.

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Clarification for Scholastic Dishonesty

If you have any uncertainty about the application of the Scholastic Dishonesty policy to specific assignments, seek clarification from the professor.

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Extra Credit Opportunities

A chance to earn additional points in the course by participating in marketing research studies.

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SONA Credit

A unit of credit earned for completing a research study, with one credit awarded per study.

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How many SONA credits can I earn?

You can earn up to a maximum of three SONA credits for participating in research studies during the semester.

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How do SONA credits affect my grade?

Each SONA credit earned translates to one additional exercise, with a grade of 10/10, factored into your final grade.

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Where can I find extra credit opportunities?

Extra credit opportunities are listed on the Marketing Department Subject Pool website: http://mccombs.sona-systems.com

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When do extra credit opportunities end?

Extra credit opportunities end before December 5th, 2024, and each opportunity only lasts two weeks, so plan ahead!

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How are extra credit opportunities conducted?

All extra credit opportunities for this course are conducted in-person to fulfill your course's requirements.

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What is the location for in-person extra credit opportunities?

In-person sessions take place at CBA 6.402, the designated location for this course's extra credit opportunities.

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FERPA

The Family Educational Rights and Privacy Act protects the privacy of student educational records.

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Diversity, Equity, and Inclusion

Creating a learning environment where everyone feels respected, valued, and has equal opportunities to succeed.

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Title IX

A federal law that prohibits sex discrimination in education programs and activities.

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Sexual Harassment

Unwelcome sexual advances, requests for sexual favors, or other verbal, nonverbal, or physical conduct of a sexual nature.

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Sexual Assault

Any sexual act or contact with another person without their consent.

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Dating Violence

Violence committed by a person who is or has been in a social relationship of a romantic or intimate nature.

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Stalking

A pattern of repeated and unwanted attention, harassment, or contact that causes fear or safety concerns.

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Good Quiz Answer

An answer that demonstrates a clear understanding of the concept, explains examples, connects to related ideas, and provides insightful connections to business press readings.

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Team Exercises

Collaborative activities where teams work together to complete assignments.

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Quizzes

Short assessments designed to test understanding of course concepts, held at the beginning of each class.

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Late Submissions

Submitting assignments after the deadline may result in penalties.

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Study Notes

Course Information

  • Course: MKT337H - Principles of Marketing-Honors
  • Class times: MW 11-12:15, MW 12:30-1:45, MW 2-3:15
  • Instructor: Professor Leigh McAlister ([email protected])
  • Office hours: By appointment
  • Teaching Assistants: Anima Nivsarkar, Marcelino Chávez, Ellis Valdez
  • Required materials: Harvard Business Publishing Coursepack, The Growth Gears by Art Saxby and Pete Hayes

Course Objectives

  • Understand that marketing is more than just advertising, brochures, or websites.
  • Approach marketing as a logical, linear set of steps (Growth Gears)
  • Learn to connect Insight, Strategy, and Execution
  • Learn how to shift from running a company to growing a company
  • Identify opportunities for growth
  • Define Strategy using Target, Frame of Reference, Point of Difference, Reason to Believe
  • Execute strategy consistently with these aspects
  • Avoid "random acts of marketing"

Course Prerequisites

  • Accounting 312H
  • Business Administration 324H
  • Economics 304K and 304L
  • Statistics 309 or 309H
  • Restricted to students in the McCombs' Canfield Business Honors Program

Class Format and Policies

  • Start on time
  • Class sessions include interactive lecture, discussion, exercises, cases, quizzes, guest speakers, etc.
  • Expect an average of at least two hours of outside study for each class hour
  • Active participation in class discussions is expected
  • Proper classroom etiquette is expected (respect for professor(s), classmates, guest speakers)
  • Do not give nor receive help on graded work

Grading

  • Class participation (25%)
  • Cold Calls (5%)
  • Team exercises (30%)
  • Quizzes (40%)

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Related Documents

MKT337H - Principles of Marketing - Honors - Fall 2024 - Texas McCombs PDF

Description

Test your understanding of the core concepts of MKT337H - Principles of Marketing-Honors. This quiz covers the key objectives, strategies, and frameworks essential for effective marketing. Dive into the Growth Gears methodology and explore how to connect insight, strategy, and execution in marketing.

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