MKT337H Principles of Marketing Quiz

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What percentage of the semester grade is derived from quizzes?

30%

25%

40% (correct)

Which of the following statements about class participation is true?

Class participation accounts for the highest percentage of the semester grade.

Late students may face penalties for class participation. (correct)

Self-grading is not allowed in class participation.

Only the instructor grades class participation.

In team exercises, what is required of each team member?

Only team leaders submit the assignment for everyone.

All members receive a separate grade based on individual performance.

All team members contribute to a single submission for the group. (correct)

Each member must submit their own assignment.

What is a potential consequence of missing a class?

You will receive a zero for any group assignment. Signup and view all the answers

How long is the quiz at the beginning of each class?

5 minutes Signup and view all the answers

Which of the following is a requirement for class participation?

Insightful contributions during discussions are essential. Signup and view all the answers

What happens if a student does not contribute to a team exercise?

They will receive a zero for that exercise. Signup and view all the answers

Which component constitutes the least percentage of the semester grade?

Cold Calls Signup and view all the answers

How many extra credit SONA credits can a student earn through participation in the research studies?

One credit per study Signup and view all the answers

What happens if a student participates in more than three research studies?

They will still earn credits for up to three studies only Signup and view all the answers

What is the benefit of earning extra credit SONA points?

One additional exercise graded 10 out of 10 is included in final grades Signup and view all the answers

What is the last date for extra credit opportunities for the semester?

December 5th, 2024 Signup and view all the answers

How should a student sign up for a research study session?

Through the SONA Systems website by logging in Signup and view all the answers

What is the maximum number of studies a student can participate in to earn credit?

Three studies Signup and view all the answers

When are students encouraged to request their SONA Systems account?

Within the first week of classes Signup and view all the answers

Where can students find information about extra credit opportunities?

At the Marketing Department Subject Pool website Signup and view all the answers

What should students do when answering quiz questions?

Explain examples and how they relate to concepts. Signup and view all the answers

What is expected when linking examples from business press readings?

The connection to the course concepts must be clear. Signup and view all the answers

Which grading scheme reflects a consistent presence in class?

Absent participation earns a score of 0. Signup and view all the answers

What is the minimum criterion for a good quiz answer?

To demonstrate complete thought and organization. Signup and view all the answers

What does a grading score of 1-6 indicate about an answer?

The answer shows some insight but not full compliance with expectations. Signup and view all the answers

What does the grading scheme say about disruptive behavior in class?

It can lead to being marked as absent. Signup and view all the answers

Which of the following best describes the depth required in quiz answers?

Answers should demonstrate ample depth without overwhelming breadth. Signup and view all the answers

What is a clear expectation for quiz answer formatting?

An organized and structured format is required. Signup and view all the answers

What does this class primarily focus on regarding company growth?

Transitioning from running a company to growing it Signup and view all the answers

Which components are essential for growth coordination in this class?

Insight, Strategy, and Execution Signup and view all the answers

What is required to successfully execute promotional programs and sales initiatives?

Alignment with the overall strategy Signup and view all the answers

What constitutes effective strategy as taught in this course?

Target, Frame of Reference, Point of Difference, Reason to Believe Signup and view all the answers

How should students prepare for this class to maximize their learning?

By spending an average of six hours outside of class each week Signup and view all the answers

What is considered a violation of the Honor Code in this class?

Helping a peer with a quiz Signup and view all the answers

In the context of this course, what does 'avoiding random acts of marketing' imply?

Ensuring consistency and alignment with overall strategy Signup and view all the answers

Which of the following is encouraged to develop critical business skills in this class?

Active participation in class discussions Signup and view all the answers

What is the primary reason policies on scholastic dishonesty are enforced?

To protect the value of the academic brand Signup and view all the answers

Who should report information regarding sexual harassment or assault at Texas universities?

All employees, including faculty Signup and view all the answers

What does FERPA protect in relation to class recordings?

The privacy of student information in recordings Signup and view all the answers

Which statement reflects the intent of the course regarding diversity?

Diversity is viewed as a strength and resource Signup and view all the answers

What should a student do if they are struggling with aspects of the course?

Contact the student resources available through UT Signup and view all the answers

What might happen if a student shares class recordings outside the class?

They could face Student Misconduct proceedings Signup and view all the answers

What is the primary objective of the statement on learning success?

To foster an understanding that all students face challenges Signup and view all the answers

What aspect of academic integrity is emphasized for all students?

The necessity of honesty in academics Signup and view all the answers

What is the average course grade that will be assigned according to the grading guidelines?

3.5 Signup and view all the answers

How can a student achieve the grade they desire in this course?

By earning it during the semester Signup and view all the answers

Who should students contact for accommodations if they have a disability?

The university's Disability & Access office Signup and view all the answers

What consequence may students face if they are found guilty of scholastic dishonesty?

Possibility of failure in the course Signup and view all the answers

What is the policy regarding changes to final grades?

Final grades are calculated without exceptions Signup and view all the answers

What should students do if they experience barriers to learning?

Contact the instructor for help Signup and view all the answers

What document outlines the responsibilities regarding scholastic dishonesty?

The BBA Program’s Statement on Scholastic Dishonesty Signup and view all the answers

When should students deliver their Accommodation Letter to the instructor?

As soon as possible in the semester Signup and view all the answers

Study Notes

Course Information

Course: MKT337H - Principles of Marketing-Honors
Class times: MW 11-12:15, MW 12:30-1:45, MW 2-3:15
Instructor: Professor Leigh McAlister ([email protected])
Office hours: By appointment
Teaching Assistants: Anima Nivsarkar, Marcelino Chávez, Ellis Valdez
Required materials: Harvard Business Publishing Coursepack, The Growth Gears by Art Saxby and Pete Hayes

Course Objectives

Understand that marketing is more than just advertising, brochures, or websites.
Approach marketing as a logical, linear set of steps (Growth Gears)
Learn to connect Insight, Strategy, and Execution
Learn how to shift from running a company to growing a company
Identify opportunities for growth
Define Strategy using Target, Frame of Reference, Point of Difference, Reason to Believe
Execute strategy consistently with these aspects
Avoid "random acts of marketing"

Course Prerequisites

Accounting 312H
Business Administration 324H
Economics 304K and 304L
Statistics 309 or 309H
Restricted to students in the McCombs' Canfield Business Honors Program

Class Format and Policies

Start on time
Class sessions include interactive lecture, discussion, exercises, cases, quizzes, guest speakers, etc.
Expect an average of at least two hours of outside study for each class hour
Active participation in class discussions is expected
Proper classroom etiquette is expected (respect for professor(s), classmates, guest speakers)
Do not give nor receive help on graded work

Grading

Class participation (25%)
Cold Calls (5%)
Team exercises (30%)
Quizzes (40%)

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Description

Test your understanding of the core concepts of MKT337H - Principles of Marketing-Honors. This quiz covers the key objectives, strategies, and frameworks essential for effective marketing. Dive into the Growth Gears methodology and explore how to connect insight, strategy, and execution in marketing.