MK310E Course Guidelines Quiz

The study and application of critical thinking principles to analyze, understand, and solve problems within the field of marketing, considering ethical and sustainable practices.

An educational approach that focuses on understanding and applying knowledge, rather than memorizing facts alone.

A shared agreement between the teacher and student regarding expectations, responsibilities, and the learning process.

A collaborative project that involves the entire class, requiring teamwork and individual contributions for a shared goal.

A comprehensive assessment that evaluates your understanding of the entire course material.

A broad field encompassing various activities and strategies to promote, sell, and distribute goods and services to consumers.

Ethical business practices that aim to minimize negative social and environmental impacts while promoting positive change.

An aspirational future that is desirable and sustainable, taking into account social, environmental, and economic factors.

Respecting the start time of the class and completing assignments on time.

Actively participating in group activities and contributing to the collective project.

Thinking ahead and planning for future steps in the project.

Using computers solely for note-taking during lectures.

Prioritizing handwritten notes for improved learning and understanding.

A type of assessment where groups of students work on a project throughout the course.

An assessment focusing on the environmental and social responsibility of your product from beginning to end.

A type of product that focuses on being environmentally friendly and socially responsible.

A product that aims to be the most responsible option available in its market.

A process where you analyze a market to identify problems and opportunities.

Interviews with people to gather their opinions and perspectives.

A survey asking a wide range of people for structured answers.

A process of determining how your product can be successfully implemented and what effect it will have.

Future visions that are desirable and sustainable for society, environment & economy.

The value a consumer perceives from a product or service. This can include factors like usefulness, quality, price, and brand image.

The application of marketing principles and strategies to specific industries or sectors, recognizing their unique needs and challenges.

Marketing's role in supporting the achievement of the United Nations Sustainable Development Goals.

The examination of the similarities and differences in marketing practices across various industries.

Responsible marketing is a type of marketing that prioritizes ethical and sustainable practices across all stages of the process. It aims to minimize negative social and environmental impacts while promoting positive change.

A desirable future is a future that is sustainable, ethical, and meets the needs of present and future generations. It's about creating a world where people and the planet thrive.

The 4Ps of marketing are product, price, place, and promotion. They represent the key elements that marketers can control to achieve marketing objectives.

The company's purpose is the reason for its existence. Why does it exist? What is its mission? What value does it bring to the world?

Positioning is how a company differentiates its products or services from competitors in the minds of its target audience. It's about creating a unique and memorable brand identity.

Corporate values are the principles and beliefs that guide a company's actions and decision-making. They define what is important to the company and how it interacts with its stakeholders.

The core of marketing strategy is understanding the customer, their needs, and desires. Then, developing a strategy aligned with those needs to create value and achieve marketing goals.

Marketing strategies specifically tailored for products like software, electronics, and other tech items. Consider factors like technological advancements, user experience, and customer education.

The process of promoting services like consulting, financial advising, and healthcare. Focus on building trust, demonstrating expertise, and highlighting the value of the service.

Marketing strategies for organizations with goals beyond profit, like charities, NGOs, and educational institutions. Focus on communicating impact, highlighting the cause, and mobilizing supporters to take action.

Marketing that targets audiences across different countries and cultures. Consider language, customs, and regional preferences.

Marketing that involves promoting goods and services directly to other businesses, like B2B sales, industrial equipment, or supply chain management.

Marketing strategies for high-value goods and services, like luxury cars, designer fashion, and fine jewelry. Focus on exclusivity, craftsmanship, and brand prestige.