MK310E Course Guidelines Quiz

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Questions and Answers

What is emphasized as better for note-taking during class?

Using mobile phones

Typing on computers

Watching video lectures

Hand writing notes (correct)

Which of the following practices is NOT allowed during class?

Asking questions to the professor

Taking notes on a laptop

Engaging in the collective project

Using phones unless stated otherwise (correct)

What should students do to ensure their group does not face difficulties?

Complete tasks individually

Seek help from social media

Anticipate and validate each step progressively (correct)

Ignore deadlines if too challenging

What is one of the responsibilities of the teaching team?

To assist students with difficulties Signup and view all the answers

Why is it important for students to respect deadlines?

It ensures a smooth workflow in collective projects Signup and view all the answers

Who is the pedagogical coordinator for the MK310E course?

Dr. Laurence Fort-Rioche Signup and view all the answers

Which area is NOT a specialization of Dr. Laurence Fort-Rioche?

Consumer behavior Signup and view all the answers

What type of marketing does Dr. Fort-Rioche emphasize in her teaching?

Responsible marketing Signup and view all the answers

In which framework is Dr. Fort-Rioche an elected member?

Principles for Responsible Management Education Signup and view all the answers

What international experience does Dr. Fort-Rioche have?

Teaching in Morocco Signup and view all the answers

Which of the following is part of the structure of Session 1 in MK310E?

What is expected? Signup and view all the answers

Which subject is NOT mentioned as part of Dr. Fort-Rioche’s experience?

Financial marketing Signup and view all the answers

Which graduate program is Dr. Fort-Rioche associated with?

Executive MBA Signup and view all the answers

What is the primary focus of the group project in this module?

Analysing a market for a new B2C product with a responsible positioning Signup and view all the answers

Which component accounts for 40% of the final grade for the group project?

Analysing feasibility and impact of the innovation Signup and view all the answers

What type of data collection methods are indicated for the group project?

Both qualitative interviews and quantitative surveys Signup and view all the answers

Which sectors are to be analyzed for the impact of the innovation?

The entire value chain including supply and society Signup and view all the answers

How many students are in each pre-established group for the project?

6 students Signup and view all the answers

What should human creativity primarily focus on according to the content?

Developing durable, decarbonated solutions Signup and view all the answers

What should the new product be recognized for in the market?

Being the most environmentally/socially responsible offering Signup and view all the answers

What is considered the best form of innovation?

Improving processes with fewer resources Signup and view all the answers

How should marketing knowledge be characterized for it to enhance value?

As specialized and analytical Signup and view all the answers

What is emphasized as a compatibility of innovation in the introduction?

Innovation can be compatible with sobriety Signup and view all the answers

What is the percentage contribution of the group project to the final grade?

40% Signup and view all the answers

In which session will groups present their project pitch?

Session 10 Signup and view all the answers

What does the course emphasize about understanding marketing?

It requires practical application of key concepts. Signup and view all the answers

What is a crucial requirement for achieving higher grades in the course?

Deep understanding and analytical ability Signup and view all the answers

In what way will the individual final exam evaluate students?

By assessing knowledge of concepts and readings Signup and view all the answers

What is the significance of low tech in the context of innovation?

It represents a viable path for sustainable solutions. Signup and view all the answers

What is referred to as the process of creating, communicating, delivering, and exchanging offerings that have value?

Marketing Signup and view all the answers

Which of the following is NOT a component of the 4Ps in marketing?

Positioning Signup and view all the answers

Which term refers to the process of understanding customer preferences and purchasing behavior?

Market research Signup and view all the answers

What encompasses the values and ethics that guide marketing strategies?

Sustainable marketing Signup and view all the answers

Which of the following best describes the concept of 'positioning' in marketing?

Creating a distinct image in the minds of consumers Signup and view all the answers

Which marketing channel is considered most effective for reaching a wide audience?

Television Signup and view all the answers

What strategy involves using data to tailor products and services to specific customer segments?

Market segmentation Signup and view all the answers

Which of the following factors is least likely to influence a consumer's purchasing decision?

Time of day Signup and view all the answers

What is a key aspect that distinguishes marketing for technological products from standard B2C marketing?

Enhanced consumer education on product use. Signup and view all the answers

In what way does marketing for non-profit organizations differ significantly from standard B2C marketing?

It often relies on emotional storytelling to drive action. Signup and view all the answers

What characteristic is unique to marketing luxury products compared to standard B2C marketing?

It emphasizes exclusivity and brand prestige. Signup and view all the answers

Which of the following is a prominent challenge in international marketing as opposed to standard marketing?

Navigating diverse regulatory environments. Signup and view all the answers

What is a key focus when doing business-to-business marketing compared to standard B2C marketing?

Fostering long-term relationships and loyalty. Signup and view all the answers

Which strategy is typically avoided in the marketing of services when compared to standard B2C marketing?

Ignoring the intangibility of services. Signup and view all the answers

What is an expected outcome from the group projects in the outlined marketing module?

Identifying and explaining differences in marketing sectors. Signup and view all the answers

Which of the following aspects is highlighted for understanding value in the marketing module?

The negative impacts of certain marketing sectors. Signup and view all the answers

Study Notes

Introduction to Responsible Marketing and Desirable Futures - MK310E

The course is titled Critical Thinking for Responsible Marketing and Desirable Futures - MK310E - 2024-2025
The course is focused on responsible marketing, desirable futures, and critical thinking.
The course coordinator is Dr. Laurence Fort-Rioche. She is an associate professor in marketing and course coordinator, responsible for the (PGE) Responsible Marketing courses. She's also director of experts RSE certificate executive education and the pre-master (PGE1) Manager.
Dr. Fort-Rioche is the CSR and transition referent for Faculty, Research, and Programmes. She holds an MBA and a British doctorate (PhD) from Open University (UK), and a Master's in International Business from Rennes School of Business. Her training includes Campus de la Transition and Cambridge Institute for Sustainability Leadership (Sustainable Marketing, Media and Creative).

Session 1 - Introduction

Module Focus: The module's content, philosophy, bilateral contract, collective projects, and final assessments are all explained.
Marketing Focus: The module discusses current marketing definitions, focusing on understanding value, the transformative impact on sectors, and Sustainable Development Goals (SDGs).
Workshop: The workshop focuses on different Marketing styles (Marketing(s)).
Subject and Team Allocation: Details on Allocation for the group project and team members.
Project Details: The group project, which accounts for 40% of the final grade, requires analyzing a market and identifying a distinctive and responsible market position. This includes pre-established teams of 6 students, a new B2C product (on the French market), gathering qualitative and quantitative market data, establishing a responsible market positioning, analyzing the product's feasibility, and calculating its impact.
Project Deliverables: Project deliverables include a pitch and relevant materials due in session 10 (November 2023). The statistical portion of the project is assessed in the statistics module.
Assessment Methods: The assessment methods are outlined. This includes the detailed assessment grid, group project (40% grade), individual final exam (60% grade), oral presentations during session 10 (November 2024, 15-minute pitch), and a quiz on concepts from studied chapters.

Learning and Teaching Philosophy

Emphasis on active learning and collaboration: Students learn through active engagement and group work.
Use of tools and resources: The Moodle platform is a significant resource for the learners. Supplementary materials and articles are referenced.
Respect for deadlines and engagement. The class expects adherence to deadlines and progressive engagement with the project.
Importance of critical thinking and creativity: The session emphasizes the application of critical thinking to marketing problems from a responsible standpoint.

Additional Topics

Responsibility and Sustainability: The role of sustainability, CSR, transition issues, and alternative consumption in marketing is emphasized.
Practical Application: The session emphasizes the practical application of marketing concepts to real-world scenarios. Several case studies are mentioned, like fashion, telecommunication, and digital agencies. The impact of innovations in various domains and sustainability challenges are presented as case examples.
Innovation in a Responsible Manner: The necessity of finding solutions and innovation that are compatible with sobriety and do not lead to needless consumption is addressed.
Specific marketing areas: The module covers marketing for technologies, non-profit organizations, luxury items, and various others. This is also to address marketing for specific consumer segments like B2B, B2B2C and different contexts.
Water usage in fashion: The session touches on the significant amount of water used in producing textiles, such as t-shirts, jeans, and cotton socks to be able to understand the potential negative environmental impacts.
Session 1 Outline: The session content, including the introduction to responsible purpose-led marketing, different marketing meanings, etc., is outlined.

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Description

Test your knowledge on the MK310E course guidelines and expectations. This quiz covers topics such as note-taking practices, group responsibilities, and the roles of the teaching team. Ensure you understand the importance of respecting deadlines and who to contact for course-related inquiries.