Elon Musk's Twitter CEO Tenure Chaos

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What has been the result of Elon Musk's reign at Twitter?

A decrease in trolls

What did Elon Musk attempt to do to offset Twitter’s reliance on ad sales?

Launch a new subscription service

What happened when trolls began buying up the blue checkmarks?

They pretended to be government figures

Study Notes

  • Elon Musk is reportedly looking for his replacement as CEO at Twitter.
  • According to CNBC, Musk was already searching for the next head of the social network before he sent out a poll on Sunday asking his 122 million followers if he should step down from the role.
  • 57% of his 17.5 million followers responded saying that he should abandon the post rather than stay on as Twitter's chief executive.
  • Musk’s reign at Twitter has been marked by what critics describe as chaos, fueled by the brash executive's seemingly rash decisions that have disrupted the social networking platform.
  • Twitter generates the vast majority of its revenue by selling ads.
  • To offset Twitter’s reliance on ad sales, Musk attempted to launch a revamped version of Twitter Blue, the company’s paid subscription service, adding an option for Twitter users to buy a blue checkmark for $8 per month.
  • But trolls quickly began buying up the checkmarks, masquerading as government figures, including former-President Trump, athletes like Lebron James, and brands like Lockheed Martin.
  • In one tweet, a person pretending to run the Eli Lilly Twitter account said that the company had decided to make insulin free, sending shares of the company’s stock lower.

According to the text, it seems that Elon Musk's tenure as CEO of Twitter has been marked by chaos and rash decisions that have disrupted the social networking platform. This has led to the withdrawal of major advertisers, as well as the fear that tweets containing hate speech and disinformation will end up appearing next to their ads. It seems that Musk has no intention of staying on as CEO for the long term, and has already searched for his replacement.

Test your knowledge about Elon Musk's controversial tenure as CEO of Twitter and its impact on the social networking platform.

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