Podcast
Questions and Answers
What are the key questions to consider when writing a Mission Statement?
What are the key questions to consider when writing a Mission Statement?
What business are we in, What makes us distinctive, What are my/our values, What do we aspire to
Why is it important for a Mission and Vision to be revisited and adapted?
Why is it important for a Mission and Vision to be revisited and adapted?
To ensure it remains relevant and aligned with the business's goals and values
What are the benefits of a good Mission and Vision?
What are the benefits of a good Mission and Vision?
Provides focus and motivation to those who work in it and a guide to those who come into contact with it
What are the three elements that can make up a Mission and Vision?
What are the three elements that can make up a Mission and Vision?
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Which company has the mission statement 'to refresh the world - in mind, body and spirit… to inspire moments of optimism - through our brands and actions… to create value and make a difference everywhere we engage'?
Which company has the mission statement 'to refresh the world - in mind, body and spirit… to inspire moments of optimism - through our brands and actions… to create value and make a difference everywhere we engage'?
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What are the key components of a good mission statement?
What are the key components of a good mission statement?
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Which company has the mission statement 'to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time'?
Which company has the mission statement 'to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time'?
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Which company has the mission statement 'to bring inspiration and innovation to every athlete in the world'?
Which company has the mission statement 'to bring inspiration and innovation to every athlete in the world'?
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Which company has the mission statement 'to organize the world’s information and make it universally accessible and useful'?
Which company has the mission statement 'to organize the world’s information and make it universally accessible and useful'?
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Which company has the mission statement 'to offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority of people can afford to buy them'?
Which company has the mission statement 'to offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority of people can afford to buy them'?
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What are the three interrelated parts of the mission for the company mentioned in the text?
What are the three interrelated parts of the mission for the company mentioned in the text?
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What is the mission statement of the company focused on empowering farmers and conserving natural resources?
What is the mission statement of the company focused on empowering farmers and conserving natural resources?
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Which company has the mission statement 'to lead in corporate citizenship through proactive programs that reflect caring for the world family, our teammates, our consumers, and those who provide services to us'?
Which company has the mission statement 'to lead in corporate citizenship through proactive programs that reflect caring for the world family, our teammates, our consumers, and those who provide services to us'?
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Which company has the mission statement 'to be the world's beer company'?
Which company has the mission statement 'to be the world's beer company'?
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What is the mission statement of the company striving to produce the best quality milk and provide customers with a nutritious supply of milk?
What is the mission statement of the company striving to produce the best quality milk and provide customers with a nutritious supply of milk?
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Which company has the mission statement 'to be our customers' favorite place and way to eat and drink'?
Which company has the mission statement 'to be our customers' favorite place and way to eat and drink'?
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Which company has the mission statement 'to give people the power to share and make the world more open and connected'?
Which company has the mission statement 'to give people the power to share and make the world more open and connected'?
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Study Notes
Key Questions for a Mission Statement
- Key questions to consider when writing a Mission Statement include revisiting and adapting the Mission and Vision, understanding the benefits of a good Mission and Vision, and examining the three elements that make up a Mission and Vision.
Importance of Revisiting and Adapting Mission and Vision
- It is important for a Mission and Vision to be revisited and adapted to ensure relevancy and effectiveness.
Benefits of a Good Mission and Vision
- A good Mission and Vision can bring numerous benefits, including inspiration, innovation, and value creation.
Elements of a Mission and Vision
- Three elements that can make up a Mission and Vision are unstated.
Examples of Mission Statements
- Coca-Cola's mission statement is 'to refresh the world - in mind, body and spirit… to inspire moments of optimism - through our brands and actions… to create value and make a difference everywhere we engage.'
- Starbucks' mission statement is 'to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.'
- Nike's mission statement is 'to bring inspiration and innovation to every athlete in the world.'
- Google's mission statement is 'to organize the world’s information and make it universally accessible and useful.'
- IKEA's mission statement is 'to offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority of people can afford to buy them.'
Three Interrelated Parts of a Mission
- The three interrelated parts of the mission for a company include unstated.
Mission Statements of Various Companies
- The mission statement of the company focused on empowering farmers and conserving natural resources is unstated.
- Unilever's mission statement is 'to lead in corporate citizenship through proactive programs that reflect caring for the world family, our teammates, our consumers, and those who provide services to us.'
- AB InBev's mission statement is 'to be the world's beer company.'
- The mission statement of the company striving to produce the best quality milk and provide customers with a nutritious supply of milk is unstated.
- McDonald's mission statement is 'to be our customers' favorite place and way to eat and drink.'
- Facebook's mission statement is 'to give people the power to share and make the world more open and connected.'
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Description
Learn about the concepts of mission and vision in business, and understand what makes a good mission and vision statement. Discover how they provide clarity, alignment with actions, reflection of values and goals, and motivation to individuals associated with the business.
