Midterm Exam 1 Questions & Answers IT364 Entrepreneurship and Innovation

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Questions and Answers

What method is used for determining the value of a business by using the price/earnings ratios of similar businesses?

  • Balance Sheet Technique
  • Marketing Approach
  • Asset Approach
  • Earnings Approach (correct)

Which pair of terms correctly describes the process of thinking new things and doing new things?

  • Creativity, Innovation
  • Innovation, Creativity (correct)
  • Invention, Creativity
  • Creativity, Invention

What term refers to a business that employs less than 100 people?

  • Small Business (correct)
  • Medium Business
  • Mid-market
  • Startup

Which of the following is NOT a benefit of owning a small business?

<p>Opportunity to be more stressed. (A)</p> Signup and view all the answers

Which form of business ownership is designed for a business owned and managed by one individual?

<p>Sole Proprietorship (B)</p> Signup and view all the answers

What does 'Intellectual capital' refer to in a business context?

<p>Intellectual Capital (D)</p> Signup and view all the answers

In a partnership, the co-owners legally share a business’s assets, liabilities, and profits according to what?

<p>Partnership agreement (D)</p> Signup and view all the answers

What does UPA stand for in the context of business?

<p>Uniform Partnership Act (B)</p> Signup and view all the answers

Which type of competitors offer some of the same products and services?

<p>Direct competitors (A)</p> Signup and view all the answers

What do you call a corporation that conducts business in the state where it is incorporated?

<p>Domestic corporation (D)</p> Signup and view all the answers

What are the key methods for preparing an advertising budget?

<p>Affordable, competitor matching, percentage of sales, objective-and-task (A)</p> Signup and view all the answers

What factors play a role in determining the right price for a product or service?

<p>Cost structure, market assessment, desired image (D)</p> Signup and view all the answers

What is the purpose of promotion in marketing?

<p>To inform consumers about a product or service and influence them to make a purchase (B)</p> Signup and view all the answers

What differentiates a small business from its competitors and gives it a unique position in the market?

<p>Competitive advantage (C)</p> Signup and view all the answers

Which type of information is commonly used in data mining?

<p>Geographic, Demographic, and Psychographic (B)</p> Signup and view all the answers

What can be a disadvantage of buying an existing business?

<p>Paying for 'ill will' (A)</p> Signup and view all the answers

In franchising, what do semi-independent business owners receive in return for paying fees and royalties to a parent company?

<p>Right to use trademark, sell products, and use business format (B)</p> Signup and view all the answers

What can be an advantage of buying an existing business according to the text?

<p>Leverage the experience of the previous owner (C)</p> Signup and view all the answers

What should a company consider when selecting advertising media?

<p>Trading area size, customer characteristics (A)</p> Signup and view all the answers

Which structure features elements of a partnership and a corporation?

<p>Limited liability company (LLC) (A)</p> Signup and view all the answers

What is a natural part of the creative process?

<p>Innovation (B)</p> Signup and view all the answers

What areas should a business plan presentation cover?

<p>The problem your product or service solves (C)</p> Signup and view all the answers

What is a distinction made only for federal income tax purposes?

<p>S corporation (A)</p> Signup and view all the answers

What is a road map an entrepreneur draws up to fulfill a company's mission?

<p>Business plan (A)</p> Signup and view all the answers

What is a potential drawback of owning a small business related to income?

<p>Uncertainty of income (A)</p> Signup and view all the answers

Which drawback of owning a small business is associated with the risk of losing all invested capital?

<p>Risk of losing invested capital (C)</p> Signup and view all the answers

What potential drawback involves the need for long hours and hard work in small business ownership?

<p>Lower quality of life (A)</p> Signup and view all the answers

Which drawback is related to the lower quality of life until a small business becomes profitable?

<p>Long hours and hard work (A)</p> Signup and view all the answers

Which potential drawback of owning a small business involves always being under pressure to succeed?

<p>High levels of stress (C)</p> Signup and view all the answers

What potential drawback highlights the fact that small business owners are liable for all debts, losses, and lost capital if the business fails?

<p>Complete responsibility (D)</p> Signup and view all the answers

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Study Notes

Advantages and Disadvantages of Buying an Existing Business

  • One advantage of buying an existing business is leveraging the experience of the previous owner
  • A disadvantage of buying an existing business is paying for “ill will”

Types of Business Ownership

  • Corporation: a corporation conducts business in the state in which it is incorporated
  • Partnership: co-owners (partners) legally share a business’s assets, liabilities, and profits according to the terms of an established partnership agreement
  • Joint Venture: semi-independent business owners pay fees and royalties to a parent company in return for the right to become identified with its trademark, to sell its products or services, and often to use its business format and system
  • Sole Proprietorship: a business owned and managed by one individual

Marketing and Advertising

  • The purpose of promotion in marketing is to inform consumers about a product or service and influence them to make a purchase
  • Factors that determine the right price for a product or service include cost structure, market assessment, and desired image
  • Methods for preparing an advertising budget include affordable, competitor matching, and percentage of sales

Entrepreneurship and Innovation

  • Creativity refers to thinking new things, and innovation refers to doing new things
  • Intellectual capital refers to the knowledge and information a company acquires and uses to create a competitive advantage in its market segment
  • Failure is a natural part of the creative process

Business Planning

  • A business plan is a road map an entrepreneur draws up of the actions necessary to fulfill a company's mission, goals, and objectives
  • Areas that a business plan presentation should cover include the problem your product or service solves

Types of Franchising

  • Franchising: a method of distributing products or services where a franchiser grants a franchisee the right to operate a business using the franchiser's business system and trademark
  • Pure franchising (or comprehensive franchising or business format franchising): a franchisee gets the ability to use the brand name, products, and complete business system of the franchiser

Drawbacks of Owning a Small Business

  • Uncertainty of income
  • Risk of losing entire invested capital
  • Long hours and hard work
  • Lower quality of life until the business gets established
  • High levels of stress
  • Complete responsibility
  • Discouragement

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