MG408 T-Shirt Challenge: A Team Project

• The document outlines a scenario where five students from diverse backgrounds collaborate on the MG408 T-Shirt Challenge.
• The main focus is on how the team manages roles, communication, and their understanding of the project brief.

Meet the Team

• Amira: A business student from Egypt, is skilled in marketing and social media.
• Lukasz: An accounting student from Poland, is confident in Excel and budgeting.
• Priya: A creative student from India, with a passion for branding and design.
• Mihai: An entrepreneurial student from Romania, is a natural team organizer.
• Blessing: A UK-based student brings customer service experience and strong communication skills to the team.

Team Conversation: Planning the Challenge

• Mihai: Initiated first official meeting for the T-Shirt Challenge.
• Mihai: Suggested starting by reviewing the brief.
• Blessing: Stated the need to design a logo and brand.
• Blessing: Stated the need to decide on the target audience, and stay within the £200 budget.
• Blessing: Stated the target to present everything at the exhibition in Week 7.
• Amira: Highlighted the importance of showcasing product promotion strategies, as the brief requires a marketing idea.
• Lukasz: Emphasized the importance of the profit and loss spreadsheet.
• Lukasz: Needs to explain product ordering quantities and costs.
• Lukasz: Mentions fixed costs are £20 for marketing.
• Priya: Offered to work on the brand logo and colors, suggests targeting students seeking stylish but affordable options.

Task Division and Communication Planning

• Priya: Assigned to create the brand name, logo, and tagline.
• Blessing: Assigned to conduct target market research.
• Lukasz: Assigned to handle the profit and loss budget in Excel.
• Amira: Assigned to develop the marketing idea (poster or social media).
• Mihai: Assigned to manage organization, planning, and presentation.
• Blessing: Questioned using Whatsapp for communication.
• Amira: Answered that she will create the group and send the link.
• Lukasz: Reminded the team about CW1 due in three weeks, and the need to connect it with fashion.
• Priya: Recommended prioritizing the challenge.
• Mihai: Suggested taking photos of their work for the Reflective Report.

Group Task: Team Setup

• Teams need to work within their assigned teams to complete planning tasks.
• Task 1 is team setup and requires the naming of the team.
• Also requires assigning team members to the roles of project manager, designer, finance lead, marketing lead, and target market researcher.

Understanding the Brief

• Task 2 involves understanding the brief, and answering questions based on the scenario and challenge brief.
• Need to establish the four key deliverables for the T-Shirt Challenge.
• Need to be aware of the total budget.
• Need to be aware of fixed and variable costs.
• Need to know actions to move their challenge forward.
• The team needs to analyze the project requirements.
• The deliverables include designing a logo and brand, identifying a target market, creating a profit and loss spreadsheet, and developing a marketing idea, all while staying within the £200 budget.

Reflection and Planning for CW1

• Task 3 is reflection and planning for CW1 and answering questions in relation to it.
• Need to share ideas for the 500-word Business Report (CW1).
• Need to identify a business issue to research.
• Need to be aware of what business functions to link to it.
• Team needs to write about a business issue and how the four business functions work together.
• They considered connecting it with something related to fashion.
• Priya suggested focusing on the T-Shirt Challenge first.
• Report is due in three weeks, so planning should begin soon.

Important Reminders

• T-Shirt Exhibition will take place in Weeks 7-8
• CW1 id due on April 11th
• Teams must be ready to present at exhibition week.
• Need to plan ahead for the CW1 assignment
• Mihai's reminder to capture photos of their work will contribute to the Reflective Report by showcasing the project's progression and refinement.