Podcast
Questions and Answers
What is the purpose of a survey questionnaire?
What is the purpose of a survey questionnaire?
- To conduct face-to-face interviews
- To send out paper-and-pencil surveys
- To conduct telephone surveys exclusively
- To gather data through various methods (correct)
Which method requires the respondents to be physically present during the survey administration?
Which method requires the respondents to be physically present during the survey administration?
- Mail Survey
- Online Survey
- Telephone Survey
- Face-to-face Structured Interview (correct)
What is another name for an online survey?
What is another name for an online survey?
- Telephone Survey
- Internet Survey (correct)
- Mail Survey
- Paper-and-pencil survey
Which method is highlighted by using telephones or cellular phones for data collection?
Which method is highlighted by using telephones or cellular phones for data collection?
What does the 'Should and Not Should' principle emphasize in a survey questionnaire?
What does the 'Should and Not Should' principle emphasize in a survey questionnaire?
Which method of survey administration involves sending out physical questionnaires via post?
Which method of survey administration involves sending out physical questionnaires via post?
What characterizes a paper-and-pencil survey?
What characterizes a paper-and-pencil survey?
Which approach involves interacting with respondents personally for data collection?
Which approach involves interacting with respondents personally for data collection?
A telephone survey is a method of administering a survey that involves face-to-face interaction.
A telephone survey is a method of administering a survey that involves face-to-face interaction.
An online survey is also known as an internet survey and is a popular method of data collection.
An online survey is also known as an internet survey and is a popular method of data collection.
In a face-to-face structured interview, the interviewees communicate using written letters.
In a face-to-face structured interview, the interviewees communicate using written letters.
One of the requirements of a paper-and-pencil survey is that respondents must not be physically present during the administration.
One of the requirements of a paper-and-pencil survey is that respondents must not be physically present during the administration.
Mail surveys are administered by sending out physical questionnaires via email for faster response rates.
Mail surveys are administered by sending out physical questionnaires via email for faster response rates.
The 'Should and Not Should' principle in a survey questionnaire emphasizes the use of ambiguous language.
The 'Should and Not Should' principle in a survey questionnaire emphasizes the use of ambiguous language.
Self-administered online surveys are among the least famous methods of data collection.
Self-administered online surveys are among the least famous methods of data collection.
Personal approach includes methods like telephone surveys and mail surveys for data collection.
Personal approach includes methods like telephone surveys and mail surveys for data collection.
The 'Should and Not Should' principle recommends asking multiple questions within one sentence to save time.
The 'Should and Not Should' principle recommends asking multiple questions within one sentence to save time.
Study Notes
Survey Questionnaire
- A data gathering tool used in various fields such as politics, research, marketing, and media, consisting of a set of questions.
Methods of Administering a Survey
- Personal Approach
- Face-to-Face Structured Interview: Involves personal interaction between the interviewer and respondent to gather information.
- Telephone Survey: Conducted using telephones or cell phones.
Self-Administered Approach
- Paper-and-Pencil Survey: A traditional method where respondents manually complete the survey, requiring their presence during administration.
- Online Survey: Also known as internet survey, where respondents answer questions online.
- Mail Survey: Involves mailing survey questionnaires to individuals, allowing them time to read and respond to the questions.
Guidelines for Survey Questionnaire
- Should
- Use words with clear meaning.
- Cover all possible options.
- Provide an out-option.
- Should Not
- Ask two or more questions in one sentence.
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Description
Explore the different methods of administering a survey questionnaire including face-to-face structured interviews and telephone surveys. Understand how survey questionnaires are used as data gathering tools in various fields like politics, research, marketing, and media.
