Maintaining or Increasing Global Competitiveness
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Questions and Answers

Explain how a merger can lead to cost savings and increased competitiveness through economies of scale.

Merging allows firms to increase production volume, spreading fixed costs over a larger output. This reduces the average cost per unit, enhancing pricing power and overall competitiveness.

Describe how cross-selling product ranges or services through mergers can increase overall sales and potentially lower internal costs.

By offering a wider array of products or services to the same customer base, firms can increase revenue streams. Additionally, consolidating operations can reduce overhead and streamline processes, lowering internal costs.

Explain how engaging in geographically diverse collaboration, such as mergers with firms in lower-tax countries, can improve a firm's tax position and overall competitiveness.

Relocating headquarters to a lower-tax jurisdiction reduces the overall tax burden, freeing up capital for investment and strategic initiatives. This improves the firm's financial health and its ability to compete effectively.

What are some defensive reasons for acquiring a company, even if it seems overvalued based on its current financial performance?

<p>Acquiring a company can eliminate a potential competitor or prevent another competitor from gaining a strategic advantage. It may also provide access to valuable technology or user base.</p> Signup and view all the answers

Explain now merging with or acquiring another firm could allow for long-term planning?

<p>Merging with or acquiring another firm allows for the consolidation of resources, expertise, and market share. This can lead to increased stability, reduced risk, and greater confidence in future prospects. As a result, the firm can invest in research and development.</p> Signup and view all the answers

Flashcards

Merging for competitiveness

Combining with another company to expand market reach and achieve economies of scale.

Pricing power

The ability of a firm to influence prices due to its size or market share.

Cross-selling

Selling a range of products or services from different merged companies to the same customers.

Tax inversion

Moving a company's headquarters to a country with lower tax rates.

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Defensive acquisition

Acquiring a company to eliminate competition or gain access to superior technology.

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Study Notes

  • Merging with another firm can lead to larger markets and cost savings through economies of scale
  • Mergers can increase a firm's competitiveness by strengthening its pricing power over customers and suppliers
  • In highly competitive markets, mergers or acquisitions can help a firm become a dominant global player

Applied Materials and Tokyo Electron Merger

  • The merger between Applied Materials and Tokyo Electron was driven by the increasing demand for computer chips and the high costs of chip-making machines
  • The merger gives the two firms a quarter of the market share, increasing their strength against customers like Intel, Samsung, and Taiwan Semiconductor
  • The objective of the merger is to acquire scale and cut costs, which reduces downward pressure on prices
  • The merger allows for for long-term planning due to the high cost of research and development

Cross-Selling

  • Firms can cross-sell product ranges or services to increase overall sales and lower internal costs
  • Mergers of banks or financial services firms provide customers with a single point of contact for various financial services

Tax Benefits

  • Geographically diverse collaborations can improve a firm's tax position
  • Firms may choose a merger partner in a country with lower taxes and relocate headquarters to save money
  • Lower tax bills enable further investment and improvement of the firm's competitive position

Facebook and WhatsApp

  • In 2014, Facebook acquired WhatsApp for $22 billion despite WhatsApp's $10.2 million revenue and loss-making status
  • The acquisition may have been to eliminate a competitor, gain access to WhatsApp's better messaging technology, or prevent a competitor from acquiring it
  • Acquisitions can be defensive, but might turn out to be a mistake and negatively impact a firm's competitiveness

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Explore the strategic advantages of mergers and acquisitions, including market expansion and economies of scale. Examine the merger of Applied Materials and Tokyo Electron, driven by chip demand and cost reduction. Also, learn how cross-selling strategies enhance sales and reduce internal costs.

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