Merck & Co. Case Study on Ethics
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Questions and Answers

What was the main challenge Merck faced in developing Ivermectin for human use?

  • There might be adverse side effects affecting their animal drug sales. (correct)
  • The drug was too expensive to produce.
  • They couldn't find a market willing to pay.
  • They lacked sufficient research and development funding.
  • Which disease was Ivermectin intended to treat?

  • River blindness (correct)
  • Leprosy
  • Tuberculosis
  • Malaria
  • How did Merck respond to the ethical dilemma regarding the drug?

  • They decided not to develop the drug at all.
  • They developed the drug but charged a premium price.
  • They gave the drug away for free. (correct)
  • They created a payment plan for patients.
  • What was the estimated cost for Merck to develop the human version of the drug?

    <p>$100 million</p> Signup and view all the answers

    What was the annual sales figure of Merck mentioned in the context?

    <p>$2 billion</p> Signup and view all the answers

    What might be a long-term benefit for Merck from developing Ivermectin?

    <p>Enhanced public perception of the company.</p> Signup and view all the answers

    What does the situation of Merck suggest about the relationship between ethics and profits?

    <p>Ethical behavior can be beneficial in the long run.</p> Signup and view all the answers

    What major legislative change was Merck facing that influenced their decision?

    <p>The Drug Regulation Act</p> Signup and view all the answers

    What is suggested as the best long-term business strategy for a company?

    <p>Implementing ethical behavior</p> Signup and view all the answers

    Which statement accurately reflects the relationship between ethics and morality?

    <p>Ethics studies moral standards.</p> Signup and view all the answers

    How are moral standards typically formed in individuals?

    <p>From family, friends, and societal influences</p> Signup and view all the answers

    What dilemma did Kermit Vandivier face at B.F. Goodrich?

    <p>He was required to report false results on defective brakes.</p> Signup and view all the answers

    What do moral norms generally express?

    <p>General rules about actions considered ethically acceptable</p> Signup and view all the answers

    What can sometimes occur in the business world regarding ethical behavior?

    <p>Ethical behavior is sometimes costly to a company.</p> Signup and view all the answers

    How do personal ethics differ from business ethics?

    <p>Business ethics are related to professional standards in trade.</p> Signup and view all the answers

    What was one of Vandivier's moral standards in his case?

    <p>Integrity is valuable and should be upheld.</p> Signup and view all the answers

    What is a potential outcome of unethical behavior in business according to the content?

    <p>It can sometimes result in a competitive advantage.</p> Signup and view all the answers

    Which of the following statements about moral values is true?

    <p>They express beliefs about what is morally good or bad.</p> Signup and view all the answers

    What does the engaging in ethical behavior imply for long-term business success?

    <p>A company can gain a competitive edge.</p> Signup and view all the answers

    Which option best defines ethics?

    <p>The study of moral standards and principles.</p> Signup and view all the answers

    What role does reflection play in understanding ethical behavior?

    <p>It clarifies moral principles and their implications.</p> Signup and view all the answers

    What distinguishes moral standards from non-moral standards?

    <p>Moral standards deal with issues that can seriously benefit or injure humans.</p> Signup and view all the answers

    Which of the following is NOT a characteristic of moral standards?

    <p>They can be created or altered by government entities.</p> Signup and view all the answers

    What is the primary concern of ethics as a discipline?

    <p>To examine and critique one’s own moral standards.</p> Signup and view all the answers

    Which statement best describes the relationship between ethics and social sciences?

    <p>Ethics seeks to understand established norms while social sciences analyze behavior.</p> Signup and view all the answers

    Why might individuals choose non-moral standards over moral standards?

    <p>Non-moral standards can simplify complex dilemmas.</p> Signup and view all the answers

    Which of the following situations reflects an ethical dilemma?

    <p>Deciding whether to tell a truth that could hurt someone.</p> Signup and view all the answers

    What does the study of ethics critique in regard to moral standards?

    <p>The consistency and reasons behind one’s moral beliefs.</p> Signup and view all the answers

    Which emotion is commonly associated with moral standards?

    <p>Guilt</p> Signup and view all the answers

    What does it mean for moral standards to not be established or changed by authoritative bodies?

    <p>Moral standards derive their validity from rational justification, not from authority.</p> Signup and view all the answers

    How are moral standards perceived in relation to self-interest?

    <p>Moral standards may sometimes conflict with self-interest.</p> Signup and view all the answers

    Signup and view all the answers

    Study Notes

    Merck & Co. Case Study

    • Merck faced a dilemma: developing a life-saving drug (ivermectin for river blindness) with minimal profit potential.
    • The drug, though potentially life-saving, was designed for a largely impoverished population, making it hard to recoup the estimated $100 million development cost.
    • Adverse human side effects could jeopardize the company's very profitable animal version of ivermectin, which brought $300 million in annual sales.
    • The impending Drug Regulation Act added to the challenge, increasing competition.
    • Merck managers, despite the financial considerations, chose to proceed, giving away the drug for free.
    • The case suggests a long-term benefit of ethical choices for companies, as illustrated by their successful efforts in Japan

    Ethical Considerations in Business

    • Ethical behavior can be a better long-term business strategy than unethical behavior.
    • Ethical choices aren't always clear-cut, and profit considerations often conflict with ethical dilemmas.
    • Companies have responsibilities to shareholders to create profit; however, this shouldn't override ethical standards.

    Defining Ethics

    • Ethics has multiple meanings: principles of conduct for individuals or groups (personal ethics, accounting standards); and the study of morality.
    • Morality consists of standards regarding right/wrong and good/evil.
    • Moral standards have a different basis and criteria from other standards.

    The B.F. Goodrich Case

    • Kermit Vandivier faced a moral dilemma in the production of faulty aircraft brakes for the US military.
    • His moral principles (telling the truth, not endangering lives) conflicted with pressure to produce a false report.
    • Vandivier chose to uphold ethicality despite facing potential consequences.

    Distinguishing Moral Standards

    • Moral standards involve potential harm/benefit to humans and are independent of authorities.
    • Moral standards prioritize ethical considerations over other values(including self-interest) and are impartial.
    • They are accompanied by specific emotions(guilt, shame) and vocabulary.

    Ethics and Its Study

    • Ethics examines personal and societal moral standards to determine their reasonableness.
    • Ethics is a process of critically evaluating moral standards to see if they are well-justified for use in real-world situations, and to construct reasonable moral standards.
    • Social sciences (anthropology, sociology, psychology) also study morality, but in a different way. They describe morality, not evaluate it.

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    Description

    Explore the significant ethical dilemmas faced by Merck & Co. in developing ivermectin for river blindness. This quiz delves into the challenges of balancing profitability with corporate social responsibility. Understand the implications of ethical choices on long-term business success.

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