Merchant Wholesalers Tasks
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Questions and Answers

Which of the following are considered major participants in marketing channels according to the text?

  • Industries & Final Users
  • Consumers & Retailers
  • Producers & Manufacturers (correct)
  • Retail Intermediaries & Facilitating Agencies

What is the primary reason for shifting distribution tasks to intermediaries as discussed in the text?

  • To enhance market coverage and provide economies of scale (correct)
  • To limit the reach of products to specific regions
  • To increase costs for consumers
  • To reduce efficiency in the supply chain

What are some major types of wholesalers?

  • Virtual Reality Wholesalers
  • Merchant Wholesalers (correct)
  • Online Retail Wholesalers
  • Direct-to-Consumer Wholesalers

What is a significant trend discussed in relation to retail structure?

<p>Enhanced Role of Retailers in Marketing Channels (B)</p> Signup and view all the answers

Which of the following statements about facilitating agencies is correct based on the text?

<p>Facilitating agencies play a key role in assisting marketing channel participants. (C)</p> Signup and view all the answers

What do retail intermediaries specialize in performing according to the text?

<p>Distribution tasks (C)</p> Signup and view all the answers

What is one of the tasks of Merchant Wholesalers according to the text?

<p>Process orders (D)</p> Signup and view all the answers

Which task is NOT mentioned for Agent Wholesalers in the text?

<p>Offer customer support (D)</p> Signup and view all the answers

What is one of the tasks of Merchant Wholesalers in relation to customers?

<p>Break bulk (B)</p> Signup and view all the answers

Based on the information provided, what differentiates Merchant Wholesalers from Agent Wholesalers?

<p>Process orders (C)</p> Signup and view all the answers

What is NOT a task that Merchant Wholesalers specialize in?

<p>Provide customer service (C)</p> Signup and view all the answers

Which of the following tasks is common to both Merchant and Agent Wholesalers?

<p>Help customers with advice &amp; technical support (B)</p> Signup and view all the answers

What is one of the alternative bases for classifying retailers mentioned in the text?

<p>Ownership of establishment (D)</p> Signup and view all the answers

Which type of store is classified under the 'Clothing & clothing accessories stores' kind-of-business classification?

<p>Clothing store (C)</p> Signup and view all the answers

Why do producers and manufacturers shift distribution tasks to intermediaries?

<p>To spread high fixed costs over large quantities of diverse products (B)</p> Signup and view all the answers

What is one of the criteria used in the text for classifying retailers?

<p>Size of establishment (C)</p> Signup and view all the answers

What is a major disadvantage of going from manufacturer direct to customers?

<p>High order processing facility costs (B)</p> Signup and view all the answers

Under what classification does 'Gasoline stations' fall according to the text?

<p>Motor vehicle &amp; parts dealers (C)</p> Signup and view all the answers

What is a characteristic of independent middlemen in wholesaling?

<p>They have limited control over pricing (B)</p> Signup and view all the answers

Which of the following is NOT a method of classifying retailers mentioned in the text?

<p>By color of logo (C)</p> Signup and view all the answers

What is the purpose of manufacturers' sales branches & offices?

<p>To handle sales and distribution on behalf of the manufacturer (A)</p> Signup and view all the answers

What aspect does 'Degree of Vertical Organization' refer to in the classification of retailers?

<p>The extent to which a retailer controls multiple levels of the supply chain (B)</p> Signup and view all the answers

Why do producers use intermediaries to distribute their products?

<p>To benefit from economies of scale and scope (D)</p> Signup and view all the answers

What is the main reason for spreading high fixed costs over large quantities of diverse products?

<p>To achieve economies of scope and scale (A)</p> Signup and view all the answers

What is a primary task performed by Merchant Wholesalers?

<p>Reselling products to Retailers (D)</p> Signup and view all the answers

Which of the following is a characteristic of Agents, Brokers, & Commission Merchants?

<p>Act on behalf of clients in buying and selling (D)</p> Signup and view all the answers

What distinguishes Manufacturers’ Sales Branches & Offices from manufacturing plants?

<p>They are separated from manufacturing plants (D)</p> Signup and view all the answers

What is the main role of Manufacturer's Sales Branches & Offices?

<p>Distributing manufacturer’s products at wholesale level (C)</p> Signup and view all the answers

Which type of business is involved in Commissions on sales or purchases?

<p>Agents acting on behalf of clients (A)</p> Signup and view all the answers

What differentiates Merchant Wholesalers from Agents, Brokers, & Commission Merchants?

<p>Buying large quantities of products and reselling them (C)</p> Signup and view all the answers

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