Merchant Wholesalers Tasks
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Questions and Answers

Which of the following are considered major participants in marketing channels according to the text?

  • Industries & Final Users
  • Consumers & Retailers
  • Producers & Manufacturers (correct)
  • Retail Intermediaries & Facilitating Agencies

    • What is the primary reason for shifting distribution tasks to intermediaries as discussed in the text?

  • To enhance market coverage and provide economies of scale (correct)
  • To limit the reach of products to specific regions
  • To increase costs for consumers
  • To reduce efficiency in the supply chain

    • What are some major types of wholesalers?

  • Virtual Reality Wholesalers
  • Merchant Wholesalers (correct)
  • Online Retail Wholesalers
  • Direct-to-Consumer Wholesalers

    • What is a significant trend discussed in relation to retail structure?

    <p>Enhanced Role of Retailers in Marketing Channels</p> Signup and view all the answers

    Which of the following statements about facilitating agencies is correct based on the text?

    <p>Facilitating agencies play a key role in assisting marketing channel participants.</p> Signup and view all the answers

    What do retail intermediaries specialize in performing according to the text?

    <p>Distribution tasks</p> Signup and view all the answers

    What is one of the tasks of Merchant Wholesalers according to the text?

    <p>Process orders</p> Signup and view all the answers

    Which task is NOT mentioned for Agent Wholesalers in the text?

    <p>Offer customer support</p> Signup and view all the answers

    What is one of the tasks of Merchant Wholesalers in relation to customers?

    <p>Break bulk</p> Signup and view all the answers

    Based on the information provided, what differentiates Merchant Wholesalers from Agent Wholesalers?

    <p>Process orders</p> Signup and view all the answers

    What is NOT a task that Merchant Wholesalers specialize in?

    <p>Provide customer service</p> Signup and view all the answers

    Which of the following tasks is common to both Merchant and Agent Wholesalers?

    <p>Help customers with advice &amp; technical support</p> Signup and view all the answers

    What is one of the alternative bases for classifying retailers mentioned in the text?

    <p>Ownership of establishment</p> Signup and view all the answers

    Which type of store is classified under the 'Clothing & clothing accessories stores' kind-of-business classification?

    <p>Clothing store</p> Signup and view all the answers

    Why do producers and manufacturers shift distribution tasks to intermediaries?

    <p>To spread high fixed costs over large quantities of diverse products</p> Signup and view all the answers

    What is one of the criteria used in the text for classifying retailers?

    <p>Size of establishment</p> Signup and view all the answers

    What is a major disadvantage of going from manufacturer direct to customers?

    <p>High order processing facility costs</p> Signup and view all the answers

    Under what classification does 'Gasoline stations' fall according to the text?

    <p>Motor vehicle &amp; parts dealers</p> Signup and view all the answers

    What is a characteristic of independent middlemen in wholesaling?

    <p>They have limited control over pricing</p> Signup and view all the answers

    Which of the following is NOT a method of classifying retailers mentioned in the text?

    <p>By color of logo</p> Signup and view all the answers

    What is the purpose of manufacturers' sales branches & offices?

    <p>To handle sales and distribution on behalf of the manufacturer</p> Signup and view all the answers

    What aspect does 'Degree of Vertical Organization' refer to in the classification of retailers?

    <p>The extent to which a retailer controls multiple levels of the supply chain</p> Signup and view all the answers

    Why do producers use intermediaries to distribute their products?

    <p>To benefit from economies of scale and scope</p> Signup and view all the answers

    What is the main reason for spreading high fixed costs over large quantities of diverse products?

    <p>To achieve economies of scope and scale</p> Signup and view all the answers

    What is a primary task performed by Merchant Wholesalers?

    <p>Reselling products to Retailers</p> Signup and view all the answers

    Which of the following is a characteristic of Agents, Brokers, & Commission Merchants?

    <p>Act on behalf of clients in buying and selling</p> Signup and view all the answers

    What distinguishes Manufacturers’ Sales Branches & Offices from manufacturing plants?

    <p>They are separated from manufacturing plants</p> Signup and view all the answers

    What is the main role of Manufacturer's Sales Branches & Offices?

    <p>Distributing manufacturer’s products at wholesale level</p> Signup and view all the answers

    Which type of business is involved in Commissions on sales or purchases?

    <p>Agents acting on behalf of clients</p> Signup and view all the answers

    What differentiates Merchant Wholesalers from Agents, Brokers, & Commission Merchants?

    <p>Buying large quantities of products and reselling them</p> Signup and view all the answers

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