30 Questions
Which of the following are considered major participants in marketing channels according to the text?
Producers & Manufacturers
What is the primary reason for shifting distribution tasks to intermediaries as discussed in the text?
To enhance market coverage and provide economies of scale
What are some major types of wholesalers?
Merchant Wholesalers
What is a significant trend discussed in relation to retail structure?
Enhanced Role of Retailers in Marketing Channels
Which of the following statements about facilitating agencies is correct based on the text?
Facilitating agencies play a key role in assisting marketing channel participants.
What do retail intermediaries specialize in performing according to the text?
Distribution tasks
What is one of the tasks of Merchant Wholesalers according to the text?
Process orders
Which task is NOT mentioned for Agent Wholesalers in the text?
Offer customer support
What is one of the tasks of Merchant Wholesalers in relation to customers?
Break bulk
Based on the information provided, what differentiates Merchant Wholesalers from Agent Wholesalers?
Process orders
What is NOT a task that Merchant Wholesalers specialize in?
Provide customer service
Which of the following tasks is common to both Merchant and Agent Wholesalers?
Help customers with advice & technical support
What is one of the alternative bases for classifying retailers mentioned in the text?
Ownership of establishment
Which type of store is classified under the 'Clothing & clothing accessories stores' kind-of-business classification?
Clothing store
Why do producers and manufacturers shift distribution tasks to intermediaries?
To spread high fixed costs over large quantities of diverse products
What is one of the criteria used in the text for classifying retailers?
Size of establishment
What is a major disadvantage of going from manufacturer direct to customers?
High order processing facility costs
Under what classification does 'Gasoline stations' fall according to the text?
Motor vehicle & parts dealers
What is a characteristic of independent middlemen in wholesaling?
They have limited control over pricing
Which of the following is NOT a method of classifying retailers mentioned in the text?
By color of logo
What is the purpose of manufacturers' sales branches & offices?
To handle sales and distribution on behalf of the manufacturer
What aspect does 'Degree of Vertical Organization' refer to in the classification of retailers?
The extent to which a retailer controls multiple levels of the supply chain
Why do producers use intermediaries to distribute their products?
To benefit from economies of scale and scope
What is the main reason for spreading high fixed costs over large quantities of diverse products?
To achieve economies of scope and scale
What is a primary task performed by Merchant Wholesalers?
Reselling products to Retailers
Which of the following is a characteristic of Agents, Brokers, & Commission Merchants?
Act on behalf of clients in buying and selling
What distinguishes Manufacturers’ Sales Branches & Offices from manufacturing plants?
They are separated from manufacturing plants
What is the main role of Manufacturer's Sales Branches & Offices?
Distributing manufacturer’s products at wholesale level
Which type of business is involved in Commissions on sales or purchases?
Agents acting on behalf of clients
What differentiates Merchant Wholesalers from Agents, Brokers, & Commission Merchants?
Buying large quantities of products and reselling them
Test your knowledge on the tasks performed by merchant wholesalers, such as buying, holding inventory, handling large quantities of products, and reselling to retailers, industrial, commercial, or institutional concerns. This quiz will help you understand the responsibilities of merchant wholesalers in the supply chain.
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