10 Questions
What did breaking the pattern of providing a job for life to workers at Mercedes result in?
Dramatic effect on the bottom line
According to Mr. Zetsche, what doesn't bring any benefits if personnel is not reduced?
Productivity gains
What has Mercedes recently done to improve its success and bottom line?
Improved product quality and launched praised models
How has Mercedes' recent success impacted the company according to a London-based analyst?
They are now building cars people want to buy
What did the launch of 20 fuel-efficient models do for Mercedes?
Put a spring back in the step of the company
What effect did breaking the pattern of providing a job for life to workers have on Mercedes?
Negatively impacted the bottom line
Why did Mr. Zetsche mention that 'productivity gains don't get you anything if you don't reduce personnel'?
To showcase that productivity gains alone are insufficient for success
What did Mercedes do to address the issue of reducing carbon dioxide emissions?
Focused on promoting fuel-efficient models
According to an analyst in London, how do Mercedes cars compare to BMWs currently?
Mercedes cars are outperforming BMWs both in performance and looks
How has the recent success of Mercedes impacted Mr. Zetsche's reputation?
It has restored his star after Chrysler's poor performance
Learn about the turnaround of Mercedes-Benz after facing losses and decline in quality, and the leadership of Dieter Zetsche in restoring its brand reputation.
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