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Questions and Answers
According to the passage, what is the central unit of analysis when thinking about luxury?
According to the passage, what is the central unit of analysis when thinking about luxury?
- The brand (correct)
- The customer
- The product
- The market
What does the passage say luxury is defined by?
What does the passage say luxury is defined by?
- The extraordinary of ordinary people
- The ordinary of extraordinary people
- The extraordinary, the exception, that differ from person to person (correct)
- Both a and b
According to the 'Ladder of Perception', at what level do we make assumptions and judgements?
According to the 'Ladder of Perception', at what level do we make assumptions and judgements?
- Meaning/Interpretation
- Assumptions/Judgements (correct)
- Experience/Observation/Reality
- Filtering/Selected Reality
What does the passage state is the 'Luxury Perception Gap Dilemma'?
What does the passage state is the 'Luxury Perception Gap Dilemma'?
According to the passage, what is the first step in bridging the luxury perception gap?
According to the passage, what is the first step in bridging the luxury perception gap?
What does the passage say 'real luxury' is about?
What does the passage say 'real luxury' is about?
According to Bernard Arnault, what does luxury mean?
According to Bernard Arnault, what does luxury mean?
What does the passage suggest is not enough for luxury?
What does the passage suggest is not enough for luxury?
According to the passage, what is the central focus when thinking about luxury?
According to the passage, what is the central focus when thinking about luxury?
What does the passage suggest is key to understanding luxury?
What does the passage suggest is key to understanding luxury?
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