Mercedes-Benz Manufacturing and Luxury Market Overview
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Questions and Answers

According to the passage, what is the central unit of analysis when thinking about luxury?

  • The brand (correct)
  • The customer
  • The product
  • The market

What does the passage say luxury is defined by?

  • The extraordinary of ordinary people
  • The ordinary of extraordinary people
  • The extraordinary, the exception, that differ from person to person (correct)
  • Both a and b

According to the 'Ladder of Perception', at what level do we make assumptions and judgements?

  • Meaning/Interpretation
  • Assumptions/Judgements (correct)
  • Experience/Observation/Reality
  • Filtering/Selected Reality

What does the passage state is the 'Luxury Perception Gap Dilemma'?

<p>All of the above (D)</p> Signup and view all the answers

According to the passage, what is the first step in bridging the luxury perception gap?

<p>Understand customer culture and experiences (B)</p> Signup and view all the answers

What does the passage say 'real luxury' is about?

<p>Understanding quality and having time to enjoy it (D)</p> Signup and view all the answers

According to Bernard Arnault, what does luxury mean?

<p>Both a and b (B)</p> Signup and view all the answers

What does the passage suggest is not enough for luxury?

<p>Fancy (B)</p> Signup and view all the answers

According to the passage, what is the central focus when thinking about luxury?

<p>The brand (D)</p> Signup and view all the answers

What does the passage suggest is key to understanding luxury?

<p>Meaning and beliefs (A)</p> Signup and view all the answers

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