Menu Design Principles

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Questions and Answers

What are the dimensions of a standard sheet of printer paper?

8 ½ x 11 (correct)
8 x 10
9 x 12
11 x 17

Which action will NOT cause specific menu items to be placed in the hot zone?

Changing the location of the hot zone (correct)
Changing font sizes
Modifying the menu's layout
Adjusting menu item descriptions

What is a good method to reduce price sensitivity when a customer reads a menu?

Using larger font sizes for prices
Highlighting the price with a different color
Listing the price without a dollar sign symbol (correct)
Placing prices in a separate column

Which of these is NOT an accepted way of highlighting dishes on a menu?

<p>Lowering the price (B)</p> Signup and view all the answers

Flashcards

Standard paper size

8 ½ x 11 inches

Menu 'Hot Zone'

The area of a menu where a diner's eyes are naturally drawn.

Not a way to get items in the 'Hot Zone'

Changing the location of the hot zone.

Minimize 'Sticker Shock'

Listing prices without the '$' symbol.

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Incomplete Highlight Dishes Information

Not enough information provided to create flashcard.

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Study Notes

The size of a standard sheet of printer or copier paper is 8 1/2 X 11.
Changing the location of the hot zone is not a way to get certain menu items to fall in the hot zone.
Listing the price without a dollar sign symbol is the best way to minimize sticker shock for a customer reading a menu.

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Description

Learn about standard paper sizes, hot zones, and pricing strategies in menu design. Understand how these elements impact customer perception and menu effectiveness. Focus on optimizing layout and pricing for best results.