Podcast
Questions and Answers
What are the dimensions of a standard sheet of printer paper?
What are the dimensions of a standard sheet of printer paper?
- 8 ½ x 11 (correct)
- 8 x 10
- 9 x 12
- 11 x 17
Which action will NOT cause specific menu items to be placed in the hot zone?
Which action will NOT cause specific menu items to be placed in the hot zone?
- Changing the location of the hot zone (correct)
- Changing font sizes
- Modifying the menu's layout
- Adjusting menu item descriptions
What is a good method to reduce price sensitivity when a customer reads a menu?
What is a good method to reduce price sensitivity when a customer reads a menu?
- Using larger font sizes for prices
- Highlighting the price with a different color
- Listing the price without a dollar sign symbol (correct)
- Placing prices in a separate column
Which of these is NOT an accepted way of highlighting dishes on a menu?
Which of these is NOT an accepted way of highlighting dishes on a menu?
Flashcards
Standard paper size
Standard paper size
8 ½ x 11 inches
Menu 'Hot Zone'
Menu 'Hot Zone'
The area of a menu where a diner's eyes are naturally drawn.
Not a way to get items in the 'Hot Zone'
Not a way to get items in the 'Hot Zone'
Changing the location of the hot zone.
Minimize 'Sticker Shock'
Minimize 'Sticker Shock'
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Incomplete Highlight Dishes Information
Incomplete Highlight Dishes Information
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Study Notes
- The size of a standard sheet of printer or copier paper is 8 1/2 X 11.
- Changing the location of the hot zone is not a way to get certain menu items to fall in the hot zone.
- Listing the price without a dollar sign symbol is the best way to minimize sticker shock for a customer reading a menu.
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