Men's Skincare and Grooming Routines

Skincare and Grooming Routines for Men

• Three male skincare brand founders (Heure, Re:Erth, and Iren Shizen) share their grooming habits.
• Singapore has many homegrown skincare brands started by men.
• The article explores if male industry experts are basic with skincare or indulge in extensive routines.

Heure's Managing Director: Lim Ker Han, 45

• One won't appreciate good skin until it is lost.
• Lim admits he is lazy, but now has in-depth skincare knowledge.
• As a teen, Lim used "3-in-1" products for hair, face, and body, and blames them for his acne scars.
• Lim spends five minutes max on skincare now.
• He prefers skincare that is easy to understand and apply
• Lim's routine: cleanse, medicate (if needed), moisturize, and protect with sunscreen.
• He also uses Ageless Facial Treatment Mask or gets facials to revitalize his skin.
• Heure products use a proprietary encapsulation and transdermal delivery system.
• Products include Ageless Skin Booster, Ageless Serum, Ageless Day Treatment with SPF35, Flawless Serum, and Ageless Night Treatment.
• Lim tries new products to know what other brands offer but hands them to R&D and Marketing to sample.
• He likes Eucerin's lightweight sunscreen from Spain, Augustinus Bader for science, La Mer for textures, and Aesop for design.
• He believes some are blessed with great skin and require discipline for all other mortals.
• Skincare science is credible and accessible and key to cultivating a sustainable and beneficial routine.

Re:Erth's CEO: Shinji Yamasaki, 40

• Yamasaki was exposed to skincare through his family's beauty business.
• He worked in finance, insurance, and medical devices before Re:Erth.
• Re:Erth addresses skin issues at their root with exclusive ingredients like Japanese white turmeric.
• Yamasaki wanted to address and address acne-prone skin from a young age.
• He recalls the sting of OXY pads as a teen.
• Yamasaki's understanding of ingredients, formulations, and skincare philosophy has shifted.
• His outlook changed from forcing skin to allowing it to be its best.
• Yamasaki's routine: cleanse with Re:Erth Clarifying Cleanser and use Re:Erth Omni Serum twice a day.
• He emphasizes that you do not should need many steps or products to have good skin.
• Yamasaki believes topical solutions aren't the sole key to great skin.
• Important factors are a balanced diet, water, and rest.

Iren Shizen's Founder: Eric Tan, 47

• Tan has suffered from eczema since childhood and learned to "listen" to his skin.
• He believed in cortisone cream, but flare-ups became frequent, realizing eczema needed a thoughtful approach by his 30s.
• Tan carries sample-sized moisturizers.
• Answering skin's needs is his routine and the philosophy behind Iren Shizen.
• Iren Shizen centers on Biyusen, an ingredient from Hokkaido hot spring water.
• Tan uses serums because of concentrated actives.
• His routine includes the powder cleanser, custom serums (Keep Calm Soothing, Quench-Up Hydrating, and Forever Young Anti-Aging), Water Cream, and sunscreens from Biossance and Indie Lee.
• For his nighttime routine, he uses the "moisture sandwich" technique with Water Cream, serums, and Freeze the Youth Hydra Firming Cream.
• Many think skincare is strictly for women, but skin is skin.
• Men should cleanse with a gentle cleanser and avoid the squeaky-clean feel which can damage the skins protective barrier.
• Identify skin concerns, look for ingredients, use a good serum, and wear at least SPF30 sunscreen (even indoors).