12 Questions
What are two possible reasons why Melans' Facebook ads may not be successful?
High competition in the ad auction and Limited budget
What is the recommended character limit for the caption of Melans' Instagram ad?
150 characters
What are two key factors to consider when selecting influencers for Melans' influencer marketing campaigns?
Follower count and Engagement rate
What are the first three steps Melans should take when developing a social media marketing strategy?
Identify target audience demographics, Define social media goals and objectives, and Select the most popular social media platforms
What are two key elements to consider when developing Melans' brand voice across all social media platforms?
Target audience preferences and Brand personality
What are three types of content that can be effective for Melans' dropshipping brand?
Product photos and videos, User-generated content, and Educational content related to fashion trends
What is the primary goal of Melans' brand awareness campaign on Facebook and Instagram?
To improve brand recognition
Which Facebook audience targeting option allows Melans to reach users who have previously engaged with similar content or products?
Custom Audiences
Which Facebook ad format would be most effective in showcasing the features and benefits of a new Melans product line?
Collection Ad
Which conversion tracking method is recommended for Melans to monitor and optimize conversions (purchases) from their Facebook and Instagram ads?
Pixel
What could be two possible reasons for the significant drop in Melans' click-through rate (CTR) for their Facebook ad campaign?
Low ad relevance and poor ad placement
Which ad format would be most effective in showcasing a new Melans dress on Facebook?
Single Image Ad
Test your knowledge of social media marketing and advertising with a focus on Melans Ecommerce Dropshipping Brand Group. This exam contains 100 multiple-choice questions, specifically designed for this brand. Aim for a passing score of 80%.
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