Melans Ecommerce Dropshipping Brand Group - Social Media Marketing & Advertising Exam
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Questions and Answers

What are two possible reasons why Melans' Facebook ads may not be successful?

  • Limited budget and Brand Awareness
  • Brand Awareness and App Installs
  • Low-quality ad creative and Irrelevant targeting
  • High competition in the ad auction and Limited budget (correct)

What is the recommended character limit for the caption of Melans' Instagram ad?

  • 2,200 characters
  • 30 characters
  • There is no character limit
  • 150 characters (correct)

What are two key factors to consider when selecting influencers for Melans' influencer marketing campaigns?

  • Engagement rate and Cost per post
  • Follower count and Engagement rate (correct)
  • Follower count and Brand alignment
  • Brand alignment and Cost per post

What are the first three steps Melans should take when developing a social media marketing strategy?

<p>Identify target audience demographics, Define social media goals and objectives, and Select the most popular social media platforms (D)</p> Signup and view all the answers

What are two key elements to consider when developing Melans' brand voice across all social media platforms?

<p>Target audience preferences and Brand personality (D)</p> Signup and view all the answers

What are three types of content that can be effective for Melans' dropshipping brand?

<p>Product photos and videos, User-generated content, and Educational content related to fashion trends (B)</p> Signup and view all the answers

What is the primary goal of Melans' brand awareness campaign on Facebook and Instagram?

<p>To improve brand recognition (A)</p> Signup and view all the answers

Which Facebook audience targeting option allows Melans to reach users who have previously engaged with similar content or products?

<p>Custom Audiences (C)</p> Signup and view all the answers

Which Facebook ad format would be most effective in showcasing the features and benefits of a new Melans product line?

<p>Collection Ad (D)</p> Signup and view all the answers

Which conversion tracking method is recommended for Melans to monitor and optimize conversions (purchases) from their Facebook and Instagram ads?

<p>Pixel (B)</p> Signup and view all the answers

What could be two possible reasons for the significant drop in Melans' click-through rate (CTR) for their Facebook ad campaign?

<p>Low ad relevance and poor ad placement (C)</p> Signup and view all the answers

Which ad format would be most effective in showcasing a new Melans dress on Facebook?

<p>Single Image Ad (C)</p> Signup and view all the answers

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