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12 Questions

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Melans Ecommerce Dropshipping Brand Group - Social Media Marketing & Advertising Exam

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Questions and Answers

What are two possible reasons why Melans' Facebook ads may not be successful?

Limited budget and Brand Awareness

Brand Awareness and App Installs

Low-quality ad creative and Irrelevant targeting

High competition in the ad auction and Limited budget (correct)

What is the recommended character limit for the caption of Melans' Instagram ad?

2,200 characters

30 characters

There is no character limit

150 characters (correct)

What are two key factors to consider when selecting influencers for Melans' influencer marketing campaigns?

Engagement rate and Cost per post

Follower count and Engagement rate (correct)

Follower count and Brand alignment

Brand alignment and Cost per post

What are the first three steps Melans should take when developing a social media marketing strategy?

Identify target audience demographics, Define social media goals and objectives, and Select the most popular social media platforms Signup and view all the answers

What are two key elements to consider when developing Melans' brand voice across all social media platforms?

Target audience preferences and Brand personality Signup and view all the answers

What are three types of content that can be effective for Melans' dropshipping brand?

Product photos and videos, User-generated content, and Educational content related to fashion trends Signup and view all the answers

What is the primary goal of Melans' brand awareness campaign on Facebook and Instagram?

To improve brand recognition Signup and view all the answers

Which Facebook audience targeting option allows Melans to reach users who have previously engaged with similar content or products?

Custom Audiences Signup and view all the answers

Which Facebook ad format would be most effective in showcasing the features and benefits of a new Melans product line?

Collection Ad Signup and view all the answers

Which conversion tracking method is recommended for Melans to monitor and optimize conversions (purchases) from their Facebook and Instagram ads?

Pixel Signup and view all the answers

What could be two possible reasons for the significant drop in Melans' click-through rate (CTR) for their Facebook ad campaign?

Low ad relevance and poor ad placement Signup and view all the answers

Which ad format would be most effective in showcasing a new Melans dress on Facebook?

Single Image Ad Signup and view all the answers