Media Vocabulary: Associate and Channels

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Questions and Answers

What is associated with crime?

Internet

Advertising

Drugs (correct)

Media

What is used to reach the largest possible audience?

Mass media (correct)

Electronic media

Participatory media

Print media

What is becoming less popular compared to online editions?

Print media (correct)

Electronic media

Participatory media

Mass media

What is universally popular across all age groups?

Electronic media Signup and view all the answers

What has caused profits to fall for publishing houses?

The Internet Signup and view all the answers

What is sold to advertisers to make money?

Broadcasting time Signup and view all the answers

What is the term for the process of making confidential information available to the public?

Dissemination Signup and view all the answers

What is estimated to be the number of television commercials seen by an average American child annually?

20,000 Signup and view all the answers

What is the term for the group of people a company targets with its advertising campaign?

Zielgruppe Signup and view all the answers

What is the term for the high-speed Internet access that enables fast data transfer?

Broadband Internet access Signup and view all the answers

What is the term for the online publishing of commentary on a specific topic?

Blogging Signup and view all the answers

What is the term for the practice of making music files available online without permission?

File sharing Signup and view all the answers

What is the main advantage of social networking online?

Staying in touch with friends and family Signup and view all the answers

What is the primary function of a smartphone?

To perform PC functions Signup and view all the answers

What is the term for the ability to contribute to online platforms?

Empowerment Signup and view all the answers

What is the term for the unauthorized use of someone's personal information?

Identity theft Signup and view all the answers

What is the term for the illegal use of copyrighted material?

Copyright infringement Signup and view all the answers

What is the term for the excessive publicity surrounding a product or event?

Media hype Signup and view all the answers

What does 'media literacy' refer to?

Ability to make use of various forms of media Signup and view all the answers

What does 'sense of mission' imply about the Prime Minister?

He has a clear motivation about what kind of Britain he wants to create Signup and view all the answers

What does 'license' refer to in the context of the secret agent?

Permission to kill Signup and view all the answers

What does 'circulation' refer to in the context of daily newspapers?

Number of copies sold or distributed Signup and view all the answers

What does 'vanish' mean in the context of the sentence 'It was like he had vanished into thin air'?

To suddenly disappear Signup and view all the answers

What does 'rely on' mean in the context of the sentence 'When you are in trouble, you can always rely on me'?

To depend on someone Signup and view all the answers

What does a high consumption of caffeine at night make difficult?

Falling asleep Signup and view all the answers

What does the expert recommend in the given context?

A cautious approach Signup and view all the answers

What is of utmost concern to the government in the given context?

Education Signup and view all the answers

What kind of eyes did the actor have?

Striking blue Signup and view all the answers

What did the trade fair customers receive from the woman?

Flyers Signup and view all the answers

What did the company incorporate into their business?

Smaller national businesses Signup and view all the answers

Study Notes

An average American child sees 20,000 television ads per year.
Sponsor refers to a company that financially supports an event or activity.
Target group refers to the specific audience a company aims to reach through advertising.

Technology and Media

The digital revolution refers to the advancement in technology started by the invention of the microchip.
Media content refers to information presented in various possible media formats.
Information sharing has become more common with the growth of online forums.

Internet and Online Platforms

Broadband internet access refers to high-speed internet access.
Blogging refers to updating an online diary with commentary on a specific topic.
Tweeting refers to making a post on one's Twitter account.
File sharing refers to sharing files online, which can lead to illegal downloading.

Media Literacy and Newspaper Industry

Media literacy refers to the ability to make use of various forms of media.
Circulation refers to the number of copies of a newspaper distributed or sold.
The number of newspaper readers has decreased with the rise of the internet.

Advertising and Marketing

Advertising revenue refers to the income generated from advertisements.
A publishing house is a company that produces and distributes books, newspapers, and other publications.
Broadcasting corporation refers to an organization that manages and operates radio and television networks.

Image and Reputation

A person's reputation refers to their character or identity in the eyes of others.
Prospective customers refer to potential clients or buyers.

Privacy and Security

Invasion of privacy refers to the unauthorized use of someone's personal information.
Identity theft refers to the act of stealing someone's personal information for illegal purposes.
Copyright infringement refers to the unauthorized use of copyrighted material.

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Description

Test your understanding of media-related vocabulary, including words such as 'associate', 'channels', and 'mass media'. Improve your English skills with this quiz!