Media Vocabulary: Associate and Channels

30 Questions

What is associated with crime?

Drugs

What is used to reach the largest possible audience?

Mass media

What is becoming less popular compared to online editions?

Print media

What is universally popular across all age groups?

Electronic media

What has caused profits to fall for publishing houses?

The Internet

What is sold to advertisers to make money?

Broadcasting time

What is the term for the process of making confidential information available to the public?

Dissemination

What is estimated to be the number of television commercials seen by an average American child annually?

20,000

What is the term for the group of people a company targets with its advertising campaign?

Zielgruppe

What is the term for the high-speed Internet access that enables fast data transfer?

Broadband Internet access

What is the term for the online publishing of commentary on a specific topic?

Blogging

What is the term for the practice of making music files available online without permission?

File sharing

What is the main advantage of social networking online?

Staying in touch with friends and family

What is the primary function of a smartphone?

To perform PC functions

What is the term for the ability to contribute to online platforms?

Empowerment

What is the term for the unauthorized use of someone's personal information?

Identity theft

What is the term for the illegal use of copyrighted material?

What is the term for the excessive publicity surrounding a product or event?

Media hype

What does 'media literacy' refer to?

Ability to make use of various forms of media

What does 'sense of mission' imply about the Prime Minister?

He has a clear motivation about what kind of Britain he wants to create

What does 'license' refer to in the context of the secret agent?

Permission to kill

What does 'circulation' refer to in the context of daily newspapers?

Number of copies sold or distributed

What does 'vanish' mean in the context of the sentence 'It was like he had vanished into thin air'?

To suddenly disappear

What does 'rely on' mean in the context of the sentence 'When you are in trouble, you can always rely on me'?

To depend on someone

What does a high consumption of caffeine at night make difficult?

Falling asleep

What does the expert recommend in the given context?

A cautious approach

What is of utmost concern to the government in the given context?

Education

What kind of eyes did the actor have?

Striking blue

What did the trade fair customers receive from the woman?

Flyers

What did the company incorporate into their business?

Smaller national businesses

Study Notes

An average American child sees 20,000 television ads per year.
Sponsor refers to a company that financially supports an event or activity.
Target group refers to the specific audience a company aims to reach through advertising.

Technology and Media

The digital revolution refers to the advancement in technology started by the invention of the microchip.
Media content refers to information presented in various possible media formats.
Information sharing has become more common with the growth of online forums.

Internet and Online Platforms

Broadband internet access refers to high-speed internet access.
Blogging refers to updating an online diary with commentary on a specific topic.
Tweeting refers to making a post on one's Twitter account.
File sharing refers to sharing files online, which can lead to illegal downloading.

Media Literacy and Newspaper Industry

Media literacy refers to the ability to make use of various forms of media.
Circulation refers to the number of copies of a newspaper distributed or sold.
The number of newspaper readers has decreased with the rise of the internet.

Advertising and Marketing

Advertising revenue refers to the income generated from advertisements.
A publishing house is a company that produces and distributes books, newspapers, and other publications.
Broadcasting corporation refers to an organization that manages and operates radio and television networks.

Image and Reputation

A person's reputation refers to their character or identity in the eyes of others.
Prospective customers refer to potential clients or buyers.

Privacy and Security

Invasion of privacy refers to the unauthorized use of someone's personal information.
Identity theft refers to the act of stealing someone's personal information for illegal purposes.
Copyright infringement refers to the unauthorized use of copyrighted material.

Test your understanding of media-related vocabulary, including words such as 'associate', 'channels', and 'mass media'. Improve your English skills with this quiz!

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