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Media Theory

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Questions and Answers

What are the 5 building blocks of communication according to the text?

Source, Channel, Message, Receiver, Noise

Communicator, The message, Phase of encoding and decoding, The transmission, The recipient (correct)

Transmitter, Signal, Channel, Receiver, Feedback

Sender, Receiver, Medium, Encoding, Decoding

What is the definition of 'medium' as per the text?

The process of translating signals received by the eye to the brain

The person who sends out a message with information

Something that stands between one thing and another: channel, container, carrier for transmission (correct)

The universal human ability to see

Why is communication relevant according to the text?

Because it controls the flow of information

Because it is a universal human ability

Because it shapes what people hold to be true (correct)

Because it influences only visual communication processes

What does the text mention about vision as a biological process?

The eye receives signals which are transferred to the brain and then translated according to rules Signup and view all the answers

What is the starting point for communication according to the text?

Communicator or sender who sends out a message with information Signup and view all the answers

What is the role of the communicator in communication, as per the text?

The communicator sends out a message consciously or unconsciously. Signup and view all the answers

What is the function of the medium in communication, based on the text?

The medium acts as a channel or carrier for transmission. Signup and view all the answers

Why is communication considered relevant, according to the text?

Communication shapes people's beliefs and perceptions. Signup and view all the answers

What is the biological process involved in vision, as per the text?

The eye receives signals which are then transferred to the brain for translation. Signup and view all the answers

What are the packages that messages come in called?

Media Signup and view all the answers