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Media Technologies and Communication Theories

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Media Technologies and Communication Theories

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Questions and Answers

What has been the basic agent of change in technology during the past 30 years?

Television sets

Computers (correct)

Cash registers

Mobile phones

Which technology is mentioned as having the ability to easily manipulate images and videos?

CD players

Multimedia computers (correct)

Cash machines

Smart mobile phones

How are electronic highways described in comparison to concrete highways in the text?

They are less efficient

They are replacing concrete highways (correct)

They are narrower

They are more congested

Which technology is NOT mentioned as having an impact on communication in the 20th century?

Microchips Signup and view all the answers

According to Innis Harold (1950), what did he mention in his theory of technological determinism?

Communication technologies determine the forms of social organizations and characteristics of society. Signup and view all the answers

What is the impact of communication technologies on society according to the text?

Communication technologies have enhanced intercultural and inter-societal connectivity. Signup and view all the answers

How do recent developments in communication technologies relate to late nineteenth and early twentieth-century innovations?

Recent developments are a continuation and product of past innovations. Signup and view all the answers

How does Brian Arthur (2009) describe the evolution of new technologies?

New technologies build on existing ones in a process involving variation, selection, and retention. Signup and view all the answers

What is the main purpose of mass media according to the text?

To create awareness among the masses Signup and view all the answers

How have new information technologies impacted communication, as stated in the text?

They have revolutionized information transmission Signup and view all the answers

What characterizes mass media based on the text?

It is used to transmit information to a large audience Signup and view all the answers

How has technology influenced media influence according to the text?

It has amplified media influence in economic and social areas Signup and view all the answers