Media Studies Exam Prep - Week 12
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Questions and Answers

What is a major criticism of conglomeration in the media industry?

  • It leads to a shrinking number of speakers despite more media outlets. (correct)
  • It promotes greater competition among media companies.
  • It allows for a broader diversity of voices and ideas.
  • It ensures complete transparency in media ownership.

    • Which of the following is NOT a reason given by free market defenders for media conglomeration?

  • Corporations must grow or lose market share in a competitive marketplace.
  • Companies engage in self-regulation to maintain competitive positions.
  • Corporations face no pressures from legislators or audiences. (correct)
  • Larger corporations enhance the quality of media production.

    • What does the phrase 'power is knowledge' imply in the context of media conglomeration?

  • It suggests that traditional media has more power than digital media.
  • More media outlets lead to equal distribution of ideas.
  • Knowledge is solely based on the diversity of media content.
  • Those controlling media can influence which ideas circulate widely. (correct)

    • Which factor contributes to uneven globalization according to the content?

    <p>Inequalities between different countries and regions.</p> Signup and view all the answers

    What role does self-regulation play in media conglomeration?

    <p>It helps maintain competitive market positions under external pressures.</p> Signup and view all the answers

    What is one major obstacle Hollywood faces when entering the Chinese film market?

    <p>Strict import quotas imposed by the government.</p> Signup and view all the answers

    Which aspect of globalization is influenced by new migration patterns?

    <p>Instantaneous communication across cultures.</p> Signup and view all the answers

    What advantages do major studios gain from creating high-budget blockbusters?

    <p>Maximized investment capital and synergy.</p> Signup and view all the answers

    What term describes the merging of public and private spaces through mobile technology?

    <p>Spatial Convergence</p> Signup and view all the answers

    What impact did mobile technologies in the late 90s have on people's behavior?

    <p>Inspired people to explore outdoor activities</p> Signup and view all the answers

    Which of the following is NOT one of the 'forms of place making' identified by Ito et al.?

    <p>Webbing</p> Signup and view all the answers

    What is one of the main benefits of the marketing logic for mobile technology?

    <p>Encouragement of product upgrades and innovations</p> Signup and view all the answers

    What does the term 'cocooning' refer to in the context of mobile media?

    <p>Sheltering from engagement or using time idly</p> Signup and view all the answers

    What significant issue is associated with e-waste?

    <p>Environmental hazards and health risks from dumping</p> Signup and view all the answers

    What is meant by 'ambient awareness' in the context of mobile technology?

    <p>Maintaining a sense of connection through ubiquitous technology</p> Signup and view all the answers

    What aspect predominantly influences the character of locations due to mobile media?

    <p>Location-aware applications</p> Signup and view all the answers

    What is a significant advantage for US TV producers in the international market?

    <p>Shows performed in the US predict success in international markets.</p> Signup and view all the answers

    What is one disadvantage of co-production between different markets?

    <p>Stronger partners may dictate ad or program structure.</p> Signup and view all the answers

    How does cultural proximity affect media consumption according to La Pastina & Straubhaar?

    <p>It fosters a connection to foreign media through shared values and experiences.</p> Signup and view all the answers

    What is meant by the phrase 'the medium is the message' as stated by McLuhan?

    <p>The sensory experiences provided by media are critical in shaping perception.</p> Signup and view all the answers

    What aspect of technological determinism suggests a perspective on technology's impact on society?

    <p>It suggests that technology is a primary driver of societal change.</p> Signup and view all the answers

    Why are US TV producers often seen as having an advantage over local productions in international markets?

    <p>Buying successful programs is more cost-effective than producing new local content.</p> Signup and view all the answers

    In the context of co-production, what is a potential benefit for producers from different markets?

    <p>They can leverage tax credits and funding incentives from multiple countries.</p> Signup and view all the answers

    What is a key factor in guiding the development of new technologies according to Newman?

    <p>Human stakeholders play a crucial role at every level.</p> Signup and view all the answers

    Study Notes

    Media Studies Exam Prep - Week 12

    • Conglomerate Power Critics:

      • Conglomeration creates oligopolies, favoring their own interests and making it tough for outsiders to compete.
      • Media growth results in a decrease in the number of voices/speakers.
      • Results in an illusion of diversity (more choice, but not more voices) and "power is knowledge" (controlling the circulation of ideas).

    • Free Market Defenders:

      • The media industry is dynamic and changing.
      • Corporations must grow and lose market share in a competitive marketplace.
      • Corporations need to manage losses and fund innovation.
      • While corporations grow, online technologies provide greater production and sharing capacity.
      • Companies self-regulate their content.
      • Self-regulation is driven by lawmakers, audience pressure, advertisers, and critics.

    • Self-Regulation:

      • Industries create policies to maintain a competitive position.
      • These policies are influenced by lawmakers, audience pressure, advertisers, and criticism.
      • Critics argue that capitalism and democracy are intertwined in a problematic way.

    • Media Globalization:

      • Instantaneous communication and relationship across cultures occur.
      • Media is interconnected.
      • Global economies are independent.
      • Globalization is uneven, due to inequalities.

    • Rise of Media Globalization:

      • Political factors, such as the end of the Cold War, open new markets.
      • Economic deregulation and trade treaties loosen ownership regulations.

    Globalization of Film

    • Technology: Satellites and digital networks are crucial for global film distribution.
    • Culture: New migration patterns and motivating forces are crucial.
    • Globalization of Film:
      • Small studios are creating more films, and large studios are making blockbusters.
        • Maximizing investment capital.
        • Economies of scale is used for promotion and distribution.
        • Free publicity is employed effectively.
        • Synergy and tie-ins are leveraged as tools.
    • Obstacles for Hollywood in China:
      • China is the second largest film market.
        • Issues include import quotas and censorship review.
        • Short promotion windows.
        • Need for collaboration with local distributors and exhibitors.
    • Key Relationships to Manage:
      • Governments showcase China positively.
      • A balance of general audiences and visual spectacle is utilized.
      • Animations and "Chinese elements" are incorporated.
      • Special premieres and promotional events occur.
      • Collaboration with Chinese media is crucial.
    • US TV Producers:
      • Strong broadcast strategies dominate international markets.
      • Popular TV shows perform strongly domestically, making them attractive options for international success.
      • Higher production costs, but primetime dramas are successful.
      • Domestic US success predicts international success.
        • But it also faces international competition, and US media often succeeds in niche markets.
        • US media faces international competition in global markets.

    CO-production

    • CO-Production: Collaboration between producers from varied markets.
      • Advantages include shared costs in various aspects, tailored to cultures.
      • Getting tax incentives from multiple countries.
      • Disadvantages create conflicts due to significant differences in language, structure, and scheduling.
      • Needs of stronger partner companies can often weigh heavily.

    Formatting

    • Formatting: Adapting media products to different local contexts is important.
      • Cheaper acquisition of pre-existing ideas is more cost-effective.
      • Cultural specificity is better enabled.
      • Attractive productions for programmers are attractive to audiences globally.

    Multiple Proximities

    • Multiple Proximities: Cultural features of media, especially domestic media, foster primary and secondary cultural proximities.
      • Language, experiences, and values are crucial elements.

    Technological Determinism

    • Technological Determinism:
      • A perspective that technology drives changes in society, tech affects us as well.
      • There are potential utopian and dystopian extremes.

    I FORGOT MY PHONE

    • "The medium is the message":
      • Sensory experiences of new media shape how we understand the world.
      • Sensory extensions afforded by media are more significant than the content itself.
    • Development of New Technologies:
      • Technological developments are impacted by human interaction.
      • Steps include invention, distribution, government regulation, and domestication.
      • Technological integration into daily life often occurs in stages.
    • Changing Discourses on Mobile Media:
      • Early media use was often tied to home or work.
      • Later, technology facilitated movement and social engagement.
      • Mobile technology's flexibility is now a typical feature, affecting our public and private lives.
        • Specific examples are given, such as the privatization of mobility using mobile technology.

    Ambient Awareness

    • Ambient Awareness: Ubiquitous connectivity helps maintain a connection.
    • Net Locality: Mobile media merging the world wide web and local influences on mobility.

    Mobile Kits

    • Mobile Kits: The kits people use to navigate public spaces and accomplish their needs.

    Design Logic

    • Design Logic For Products: Products are designed to be updated quickly, urging consumers to purchase new versions.
    • Marketing Logic: Encouraging consumers to upgrade to new versions is important for companies.

    E-Waste

    • E-waste: The disposal of electronic waste is harmful.
    • Environmental and human costs are associated with e-waste.

    Questioning Industry Practices

    • Sustainability/Humanity: Questioning industrial practices and consumer choices for more sustainable and humane outcomes.

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    Media Studies Exam Prep Week 12 PDF

    Description

    Prepare for your Week 12 Media Studies exam with this comprehensive quiz covering conglomerate power critics and free market defenders. Explore the dynamics of media companies, their self-regulation practices, and the implications on diversity and market competition.

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