Podcast
Questions and Answers
The reduction of ______ is a major component of any organization’s bill.
The reduction of ______ is a major component of any organization’s bill.
labour
Promotional material can be made, edited, and printed by one ______.
Promotional material can be made, edited, and printed by one ______.
person
The shift from mechanical to ______ technologies has reduced the number of people needed to produce newspapers.
The shift from mechanical to ______ technologies has reduced the number of people needed to produce newspapers.
electronic
Time-based editing machines transformed ______ in the 1970s and 1980s.
Time-based editing machines transformed ______ in the 1970s and 1980s.
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Domestic versions of industrial technologies have made music production easy enough to be done ______.
Domestic versions of industrial technologies have made music production easy enough to be done ______.
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Access to ______ has been hugely enhanced by technologies like the Internet.
Access to ______ has been hugely enhanced by technologies like the Internet.
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It is possible to acquire news material for TV via ______ from the other side of the world.
It is possible to acquire news material for TV via ______ from the other side of the world.
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The arrival of colour ______ in newspapers since the 1980s has significantly enhanced production values.
The arrival of colour ______ in newspapers since the 1980s has significantly enhanced production values.
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McLuhan described the concept of the '______' to illustrate interconnectedness in his ideas about media and technology.
McLuhan described the concept of the '______' to illustrate interconnectedness in his ideas about media and technology.
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New technologies are not always that new, but depend on developments of earlier _____ and their applications.
New technologies are not always that new, but depend on developments of earlier _____ and their applications.
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McLuhan regarded television as a medium that engages the ______, contrasting it with print media.
McLuhan regarded television as a medium that engages the ______, contrasting it with print media.
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He argued that the medium itself is the ______, emphasizing the importance of how messages are conveyed.
He argued that the medium itself is the ______, emphasizing the importance of how messages are conveyed.
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Satellites were initially developed for their military applications such as surveillance and _____ .
Satellites were initially developed for their military applications such as surveillance and _____ .
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The Internet was originally created to ensure that communication could not be knocked out by a couple of Russian inter-continental ballistic _____ .
The Internet was originally created to ensure that communication could not be knocked out by a couple of Russian inter-continental ballistic _____ .
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McLuhan believed that technology acts as a ______ of certain interests and possibilities.
McLuhan believed that technology acts as a ______ of certain interests and possibilities.
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Cornford and Robins point out that new media are often heavily reliant on repackaged older media _____ .
Cornford and Robins point out that new media are often heavily reliant on repackaged older media _____ .
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He noted that the relationship between technology and politics is in constant ______.
He noted that the relationship between technology and politics is in constant ______.
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Once technologies are in public ______, their usage can shape media as much as media shape technology.
Once technologies are in public ______, their usage can shape media as much as media shape technology.
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Innovations in technology enable producers to monitor, segment and target _____ in new ways.
Innovations in technology enable producers to monitor, segment and target _____ in new ways.
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New technologies lead to the creation of new textual _____ and the arrival of new ways of representing the world.
New technologies lead to the creation of new textual _____ and the arrival of new ways of representing the world.
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Concerns have been raised regarding the relationship between children and their ______.
Concerns have been raised regarding the relationship between children and their ______.
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A public dispute arose over the ______ of information released by the British government prior to the Iraq invasion.
A public dispute arose over the ______ of information released by the British government prior to the Iraq invasion.
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Andrew Brown suggests that new technology will have truly arrived in the domestic sphere when it becomes _____ and unremarkable.
Andrew Brown suggests that new technology will have truly arrived in the domestic sphere when it becomes _____ and unremarkable.
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The relationship between technology, media and society raises questions about how far technologies drive changes versus how far society and _____ induce them.
The relationship between technology, media and society raises questions about how far technologies drive changes versus how far society and _____ induce them.
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The foundation for the information was an old PhD thesis which was not credited to its ______.
The foundation for the information was an old PhD thesis which was not credited to its ______.
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Technologies are developed which it is believed the ______ will want to take up.
Technologies are developed which it is believed the ______ will want to take up.
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The impact of technology on the media includes production, distribution, exhibition/retailing, and ______.
The impact of technology on the media includes production, distribution, exhibition/retailing, and ______.
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Technology enables department stores and supermarkets to monitor stock purchase, sales, and ______ tightly.
Technology enables department stores and supermarkets to monitor stock purchase, sales, and ______ tightly.
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The basis of specialists' value is often a particular ______ and investment in technology.
The basis of specialists' value is often a particular ______ and investment in technology.
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Electronic animation, as used by Pixar, is far cheaper than manually drawn cell-type animation ______.
Electronic animation, as used by Pixar, is far cheaper than manually drawn cell-type animation ______.
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The cost of investment in technology is a factor that can offset ______ reductions.
The cost of investment in technology is a factor that can offset ______ reductions.
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Above the line costs in movies are related to key personnel such as stars and ______.
Above the line costs in movies are related to key personnel such as stars and ______.
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Study Notes
Media & Society Lecture 9
- New technologies aren't always new; they build on earlier technologies and military innovations often drive their development.
- Military applications often precede civilian uses, like satellite technology initially developed for surveillance.
- The internet was originally created for military use and communication
- New media often repackage older media content.
- Interactivity, while sometimes considered new, is also rooted in older technologies (e.g., radio phone-ins).
- New technologies enable monitoring, segmentation, and focusing on audiences.
- New media have changed how we experience texts, represent the world, and define relationships (e.g., subject-media relationships).
- They have also created new ideas about the body's relationship with technology and community.
- Technology will only truly be integrated into the "domestic sphere" when it becomes invisible like the television.
- The relationship between technology, media, and society is complex, with technology influencing society, but also society shaping technology.
- McLuhan viewed technology as a powerful force creating new relationships. He saw television as engaging the senses.
- Technology's effects are complex and aren't solely determined by its creators but are shaped by how society adopts and uses it.
- Media can't control audience use once a technology is in the public domain; people's use shapes how the media interacts and adapts to the technology.
- Ownership and copyright issues are raised by the re-use and manipulation of digital content.
- It's difficult to predict the impact of new technologies on media. Costs often impede widespread adoption.
- Technology is now essential in every area of media businesses, influencing production, distribution, exhibition, and consumption.
- Technology affects different areas of society, influencing the work of specialists such as in department stores and supermarkets.
Six Characteristics of New Media
- Creation of new textual experiences
- New ways to represent the world
- New relationships between subjects and media
- Re-defining how we understand embodiment, identity, and community
- New views of the body's relationship with technology and media
- New organizational and production patterns
Media Technology: Terms and Debates
- Media, technology, and society have a complex, intertwined relationship. It's not clear whether technology drives change or if society and audiences shape technology more.
McLuhan's Views
- McLuhan believed technology has the power to create new relationships in society ("global village").
- He saw media as extensions of our senses, emphasizing the importance of the sensory experience of media.
Technology as Embodiment of Interests
- Technology embodies particular interests and possibilities. However, it's not necessarily created solely based on these interests. Technology affects our perceptions and choices, but not in a fully deterministic way.
- Political factors also shape technology and in turn are shaped by technology.
Impact of Technology on Media
- Technology's applications impact all aspects of media businesses, including production, distribution, and consumption.
- Technologies affect how media specialists work, sometimes requiring new investments or expertise.
- Media technology often reduces labor costs (e.g. using computers instead of people). It also increases ease of use.
- There is a greater speed and ease of production (e.g. acquiring news from other parts of the world)
- Enhancement of production quality: for instance, colour images, digital effects, higher fidelity audio.
- Access to information, for instance from the internet.
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Description
Explore the evolution of new technologies and their impact on society in this lecture. Learn how military innovations have historically influenced civilian applications and how these technologies reshape our interactions with media and each other. This discussion also examines the thresholds of technology's integration into everyday life.
