Podcast
Questions and Answers
Treatment refers to those primary signs about how the image is made, including color, focus, and ______.
Treatment refers to those primary signs about how the image is made, including color, focus, and ______.
lighting
Content refers to objects represented within the image that may refer to ______.
Content refers to objects represented within the image that may refer to ______.
power
Discourse analysis reveals the ______ behind the text.
Discourse analysis reveals the ______ behind the text.
ideology
Media texts tell stories and are about story ______ and story meaning.
Media texts tell stories and are about story ______ and story meaning.
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Narrative structures are related to the order of ______ and the arrangement of dramatic episodes.
Narrative structures are related to the order of ______ and the arrangement of dramatic episodes.
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Mainstream narrative imitates our lived sense of things moving ______.
Mainstream narrative imitates our lived sense of things moving ______.
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The narrator is often an ______ narrator, intended to moderate the effect of emotionally charged material.
The narrator is often an ______ narrator, intended to moderate the effect of emotionally charged material.
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The idea of representation is central to understanding the production of ______ through text.
The idea of representation is central to understanding the production of ______ through text.
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Media texts contribute to the production of our common ______.
Media texts contribute to the production of our common ______.
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Media texts are subject to ______ and renewal.
Media texts are subject to ______ and renewal.
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Media texts are considered ______ because they actively produce meanings.
Media texts are considered ______ because they actively produce meanings.
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Anything may be described as a text if people can engage with it to produce ______.
Anything may be described as a text if people can engage with it to produce ______.
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The modern consumer of media is a reader of many kinds of ______.
The modern consumer of media is a reader of many kinds of ______.
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The relationship of texts to meanings is like the relationship between media and ______.
The relationship of texts to meanings is like the relationship between media and ______.
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Text is seen as a kind of ______ that stimulates responses from the audience.
Text is seen as a kind of ______ that stimulates responses from the audience.
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Meanings are ideas that exist only in the minds of ______.
Meanings are ideas that exist only in the minds of ______.
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Any media text exists in the context of all the other _____ texts.
Any media text exists in the context of all the other _____ texts.
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The _____ context refers to the dominant values held by the culture that produces and consumes the text.
The _____ context refers to the dominant values held by the culture that produces and consumes the text.
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A news article is considered part of a longer _____, such as a whole newspaper.
A news article is considered part of a longer _____, such as a whole newspaper.
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The analysis of texts often involves _____, focusing on how they produce meanings.
The analysis of texts often involves _____, focusing on how they produce meanings.
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In semiotic analysis, texts are regarded as a collection of _____ and possible meanings.
In semiotic analysis, texts are regarded as a collection of _____ and possible meanings.
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_____ analysis seeks out the uses of language within texts to understand their deeper implications.
_____ analysis seeks out the uses of language within texts to understand their deeper implications.
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Visual language includes various forms of media such as photography, film, and _____ .
Visual language includes various forms of media such as photography, film, and _____ .
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The positioning of the camera in image analysis refers to the _____ from which the spectator views the content.
The positioning of the camera in image analysis refers to the _____ from which the spectator views the content.
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Study Notes
Media & Society - Lecture 1
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The lecture covers media texts and their importance in society.
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Media texts are believed to contribute to the understanding of the world and the development of common sense.
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Media texts are always present, even if not always noticed, like background music or TV at home.
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Media texts are subject to change and renewal, such as street posters.
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Media texts engage people, convey information, and create reactions.
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Media text is active, and it produces both conscious and unconscious meanings.
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The study of media is important because of the text's production of meaning.
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Anything can be considered a text if people can engage with it to understand themselves, their society, and their beliefs.
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Examples of media texts are series, magazines, DVDs, broadcasts, and live programs.
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Meaning production in media texts is a process involving an interaction between the producer and the audience, working from stimulus.
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Scholars such as Graddol (1994) and Tolson (1996) discuss the nature of text material, reader, and the process of making sense of texts, along with the reader's pre-existing knowledge, along with expectations.
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Modern media consumers are exposed to many interconnected texts.
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The production of texts is important to understand, analyzing the creator and their purpose.
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Texts are related to meanings, like the relationship between media & audience.
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Texts are vehicles, carrying messages to the audience, aiming to impact or elicit a response.
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A model views texts as stimuli to produce reactions from the audience.
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Meanings are perceptions in the minds of people.
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Media texts are always situated in a context of other media texts.
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The environment of the text impacts the meaning (TV programs in different contexts or coviewing).
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A news article is a part of the larger context of a newspaper.
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A TV program is part of a flow of programs in a day.
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The social context impacts how texts are interacted with.
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The ideological context represents the dominant values of the culture.
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Textual analysis involves dissecting the way texts create a meaning (deconstruction).
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Textual analysis methods vary. These methods may focus on elements of realism in the text.
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Linguistic analysis examines different styles of communication and their impact.
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Content analysis observes the frequency of particular attributes in texts.
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Ideological analysis concentrates on the underlying messages conveying values.
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Narrative analysis considers the stories contained within texts in their structures and plot lines.
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Discourse analysis inspects how language is used in texts to determine the meaning.
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Textual codes include written and spoken language, non-verbal cues, and visual elements.
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Semiotic analysis is used to understand texts as collections of signs with potential meanings.
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Visual codes (e.g., color, camera angles) are signs that are analyzed for understanding.
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Image analysis focuses on position, treatment, and content.
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Discourse analysis connects ideology, representations, meaning in texts, how texts shape perception of everyday life.
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Analysis of language and discourses to learn about underlying ideology and beliefs from different cultures.
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The analysis of a text involves identification of language to determine discourses involved and their meanings.
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Analysis reveals ideologies behind the text.
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Media texts tell stories with narrative structures.
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Narratives may use various modes for building illusion of reality (flashbacks, jumps).
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Narrative structures are order of events and episodes.
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Classic narratives have an objective sequence of events with closure to a conflict.
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Mainstream narratives mimic real-world experiences by progression of events.
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Circular narratives start and finish at the same point or are flashbacks.
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Parallel narratives feature interwoven plot lines.
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The narrator's positioning is about the story's telling.
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The producer may shape the desired effect of the text.
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Media texts have an impact on the audience with positions and categories.
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Representation is fundamental to understand how texts create meaning.
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Texts contain both material and ideological representations.
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Texts use technology; images are a representation of ideas.
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Ideologies are ideas represented through a text.
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Description
This lecture explores the significance of media texts in shaping societal understanding and common sense. It discusses how media texts, whether noticed or not, are integral to our daily lives and influence our perceptions and reactions. The session highlights the dynamic relationship between media producers and audiences in the production of meaning.
