Media Literacy: Codes and Conventions

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30 Questions

What is the origin of the word 'genre'?

French

What is a key aspect of being media and information literate?

Being prudent in your use of the information

What is the primary function of media language?

To allow the audience to interpret the meaning of the text

What is the literal meaning of a media text referred to as?

Denotation

What is a characteristic of media codes?

They have a single, fixed meaning

What is the term for the meaning of a media text that goes beyond the literal meaning?

Connotation

What do Media Conventions refer to in a product?

The possible methods in which codes are organized

What is the denotative meaning of a red rose?

A red flower

What type of shot is used to show people or objects from above, higher than eye level?

High-Angle Shot

What is the term for 'everything within the frame' in a media product?

Mise en Scene

What is the main difference between symbolic codes and technical codes?

Symbolic codes are based on audience interpretation, while technical codes are based on the product itself

What is the connotative meaning of blood in a media product?

Life and death

What does the term 'genre' refer to in the context of media?

A type or kind of artistic endeavor

What is the primary purpose of a patent?

To grant the owner exclusive rights to an invention

What is the term for the common use of tropes, characters, settings, or themes in a particular type of medium?

Genre conventions

What is the term for the rights and responsibilities associated with Internet usage?

Netiquette

What is the organization that oversees intellectual property rights?

WIPO (World Intellectual Property Organization)

What is the term for the symbols, names, and images used in commerce?

Trademark

What is the primary function of a stationary camera in media production?

To zoom in or out of a subject

What is the purpose of a title sequence in a film?

To provide credits for the filmmakers

What do media conventions refer to?

The generally accepted ways of presenting messages in media

What is the purpose of a tutorial in a video game?

To explain the mechanics of the game

What is the term for the common narrative structures in storytelling?

Story conventions

What do character and story arcs refer to?

The development of characters and plot

What does the symbol ™ denote?

Claim of ownership of a trademark

What is protected by industrial design?

Appearance or aesthetic features of a product

What is the main purpose of a trademark?

To distinguish goods or services from those of other enterprises

What is the difference between ® and ™ symbols?

One is for trademark registration, the other is for a claim of ownership

What is protected by copyright?

Literary and artistic works

What is the purpose of Geographical Indications and Appellations of Origin?

To indicate the origin of a product and its unique characteristics

Test your understanding of media codes and conventions, including genres, distinguishing features, and being a competent producer of media information. Learn to identify and analyze media sources and present information effectively.

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