Media Literacy: Codes and Conventions

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What is the origin of the word 'genre'?

Italian
French (correct)
Spanish
Latin

What is a key aspect of being media and information literate?

Only consuming information from one source
Being prudent in your use of the information (correct)
Never questioning the information presented
Believing everything presented in the media

What is the primary function of media language?

To convey a single, fixed meaning
To dictate a specific meaning to the audience
To allow the audience to interpret the meaning of the text (correct)
To remove all ambiguity from the text

What is the literal meaning of a media text referred to as?

Denotation (B) Signup and view all the answers

What is a characteristic of media codes?

They have a single, fixed meaning (D) Signup and view all the answers

What is the term for the meaning of a media text that goes beyond the literal meaning?

Connotation (C) Signup and view all the answers

What do Media Conventions refer to in a product?

The possible methods in which codes are organized (B) Signup and view all the answers

What is the denotative meaning of a red rose?

A red flower (C) Signup and view all the answers

What type of shot is used to show people or objects from above, higher than eye level?

High-Angle Shot (C) Signup and view all the answers

What is the term for 'everything within the frame' in a media product?

Mise en Scene (D) Signup and view all the answers

What is the main difference between symbolic codes and technical codes?

Symbolic codes are based on audience interpretation, while technical codes are based on the product itself (D) Signup and view all the answers

What is the connotative meaning of blood in a media product?

Life and death (D) Signup and view all the answers

What does the term 'genre' refer to in the context of media?

A type or kind of artistic endeavor (A) Signup and view all the answers

What is the primary purpose of a patent?

To grant the owner exclusive rights to an invention (C) Signup and view all the answers

What is the term for the common use of tropes, characters, settings, or themes in a particular type of medium?

Genre conventions (C) Signup and view all the answers

What is the term for the rights and responsibilities associated with Internet usage?

Netiquette (A) Signup and view all the answers

What is the organization that oversees intellectual property rights?

WIPO (World Intellectual Property Organization) (B) Signup and view all the answers

What is the term for the symbols, names, and images used in commerce?

Trademark (C) Signup and view all the answers

What is the primary function of a stationary camera in media production?

To zoom in or out of a subject (A) Signup and view all the answers

What is the purpose of a title sequence in a film?

To provide credits for the filmmakers (A) Signup and view all the answers

What do media conventions refer to?

The generally accepted ways of presenting messages in media (B) Signup and view all the answers

What is the purpose of a tutorial in a video game?

To explain the mechanics of the game (A) Signup and view all the answers

What is the term for the common narrative structures in storytelling?

Story conventions (B) Signup and view all the answers

What do character and story arcs refer to?

The development of characters and plot (C) Signup and view all the answers

What does the symbol ™ denote?

Claim of ownership of a trademark (D) Signup and view all the answers

What is protected by industrial design?

Appearance or aesthetic features of a product (B) Signup and view all the answers

What is the main purpose of a trademark?

To distinguish goods or services from those of other enterprises (D) Signup and view all the answers

What is the difference between ® and ™ symbols?

One is for trademark registration, the other is for a claim of ownership (C) Signup and view all the answers

What is protected by copyright?

Literary and artistic works (A) Signup and view all the answers

What is the purpose of Geographical Indications and Appellations of Origin?

To indicate the origin of a product and its unique characteristics (C) Signup and view all the answers