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Questions and Answers
What is the primary focus of visual language in media?
Which type of media language refers to sound that cannot be seen on-screen?
What distinguishes symbolic codes from technical codes in media?
Which aspect is considered part of non-verbal language?
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What is the purpose of written language in media?
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What best describes media codes?
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Which of the following is an example of a symbolic code?
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What role do media conventions play in media production?
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Which of the following is NOT considered a technical code?
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What is an example of a technical convention in film?
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Which of the following describes how sound is categorized in media codes?
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Which statement best reflects the relationship between codes and conventions?
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In the context of horror movies, which example illustrates the effective use of technical codes?
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Study Notes
Media Language
- Conveys media to the audience through the use of signs and symbols.
- Includes five (5) types:
- Visual language: How imagery, framing, and lighting are used to create reactions or emotions from the audience.
- Aural language: Sound used to determine mood and setting, can be diegetic (sound source visible on-screen) or non-diegetic (sound source not visible).
- Written language: Printed words, phrases, or captions chosen to create reactions or emotions.
- Verbal language: How language is delivered and the context of its use.
- Non-verbal language: Body language, actions, gestures, and movements used to infer a message.
Media Codes
- Signs and symbols used in media to communicate ideas to the audience, producers, and stakeholders.
- Divided into two (2) categories: Technical and symbolic.
- Technical codes: How equipment is used to communicate information, focusing on the object's role in conveying the message. Examples include camera angles and mood lighting.
- Symbolic codes: Aspects that do not rely on equipment but help communicate the message by showing what cannot be seen directly. Examples include language, attire, and character movement.
- Codes can be both technical and symbolic, referencing the equipment used and the indirect message communicated. Music exemplifies this, both as a technical and symbolic code.
Media Conventions
- Rules or generally accepted ways of constructing form and informing meaning in media.
- Conventions are genre-specific, influencing the codes being used.
- Examples of media conventions:
- Story principles
- Character and story arc
- Form and structure
- Cause and effect
- Point of view
- Structure of time
- Elements of page layout
- Titles and credit sequences
- Framing of images
Example: Horror Movies
-
Symbolic Codes:
- Dark colors
- Nervous twitching
-
Technical Codes:
- Diegetic Sound
- Close-up
- Soft to sudden loud sounds
-
Conventions:
- Secluded locations
- Threat is in frame but is not seen by character
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Description
Test your knowledge on the various forms of media language and the codes used to convey messages to audiences. This quiz covers visual, aural, written, verbal, and non-verbal languages, as well as the technical and symbolic codes that are essential in media communication.
