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Questions and Answers
What is the primary focus of visual language in media?
What is the primary focus of visual language in media?
Which type of media language refers to sound that cannot be seen on-screen?
Which type of media language refers to sound that cannot be seen on-screen?
What distinguishes symbolic codes from technical codes in media?
What distinguishes symbolic codes from technical codes in media?
Which aspect is considered part of non-verbal language?
Which aspect is considered part of non-verbal language?
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What is the purpose of written language in media?
What is the purpose of written language in media?
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What best describes media codes?
What best describes media codes?
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Which of the following is an example of a symbolic code?
Which of the following is an example of a symbolic code?
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What role do media conventions play in media production?
What role do media conventions play in media production?
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Which of the following is NOT considered a technical code?
Which of the following is NOT considered a technical code?
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What is an example of a technical convention in film?
What is an example of a technical convention in film?
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Which of the following describes how sound is categorized in media codes?
Which of the following describes how sound is categorized in media codes?
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Which statement best reflects the relationship between codes and conventions?
Which statement best reflects the relationship between codes and conventions?
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In the context of horror movies, which example illustrates the effective use of technical codes?
In the context of horror movies, which example illustrates the effective use of technical codes?
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Study Notes
Media Language
- Conveys media to the audience through the use of signs and symbols.
- Includes five (5) types:
- Visual language: How imagery, framing, and lighting are used to create reactions or emotions from the audience.
- Aural language: Sound used to determine mood and setting, can be diegetic (sound source visible on-screen) or non-diegetic (sound source not visible).
- Written language: Printed words, phrases, or captions chosen to create reactions or emotions.
- Verbal language: How language is delivered and the context of its use.
- Non-verbal language: Body language, actions, gestures, and movements used to infer a message.
Media Codes
- Signs and symbols used in media to communicate ideas to the audience, producers, and stakeholders.
- Divided into two (2) categories: Technical and symbolic.
- Technical codes: How equipment is used to communicate information, focusing on the object's role in conveying the message. Examples include camera angles and mood lighting.
- Symbolic codes: Aspects that do not rely on equipment but help communicate the message by showing what cannot be seen directly. Examples include language, attire, and character movement.
- Codes can be both technical and symbolic, referencing the equipment used and the indirect message communicated. Music exemplifies this, both as a technical and symbolic code.
Media Conventions
- Rules or generally accepted ways of constructing form and informing meaning in media.
- Conventions are genre-specific, influencing the codes being used.
- Examples of media conventions:
- Story principles
- Character and story arc
- Form and structure
- Cause and effect
- Point of view
- Structure of time
- Elements of page layout
- Titles and credit sequences
- Framing of images
Example: Horror Movies
-
Symbolic Codes:
- Dark colors
- Nervous twitching
-
Technical Codes:
- Diegetic Sound
- Close-up
- Soft to sudden loud sounds
-
Conventions:
- Secluded locations
- Threat is in frame but is not seen by character
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Description
Test your knowledge on the various forms of media language and the codes used to convey messages to audiences. This quiz covers visual, aural, written, verbal, and non-verbal languages, as well as the technical and symbolic codes that are essential in media communication.
