Media Evolution and Legacy
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Questions and Answers

Dating apps like Tinder and websites like Craigslist have taken the place of what type of newspaper advertising?

  • Display ads
  • Classified ads (correct)
  • Banner ads
  • Editorial ads
  • The digital age has created a decline in the following revenue source for newspapers:

  • Print advertising
  • All of these (correct)
  • Classified ads
  • Subscriptions
  • What does the term 'legacy media company' refer to?

    A media company with a digital presence that was founded in another medium, such as a newspaper with a website.

    In 2013, The Orange County Register announced a new strategy to:

    <p>Create two new print newspapers in nearby Long Beach and Los Angeles.</p> Signup and view all the answers

    The two most valuable companies in the world right now are rooted in which industry?

    <p>Technology</p> Signup and view all the answers

    Social media have decreased the number of sources most Americans use to receive news.

    <p>False</p> Signup and view all the answers

    The Associated Press began when New York newspapers agreed to pool their resources to cover which war?

    <p>Mexican-American War</p> Signup and view all the answers

    Approximately how many stories per day did The Associated Press average in 2016?

    <p>2,000</p> Signup and view all the answers

    Why is The Associated Press called a wire service?

    <p>It originally transmitted its stories over the telegraph wire.</p> Signup and view all the answers

    The Associated Press publishes a style guide to:

    <p>provide consistent standards for reporting and writing.</p> Signup and view all the answers

    Study Notes

    Media Evolution

    • Dating apps like Tinder and platforms like Craigslist have replaced classified ads traditionally found in newspapers.
    • The digital age has led to a significant decline in revenue sources for newspapers, affecting all traditional revenue streams.

    Legacy Media

    • The term "legacy media company" refers to organizations that originated in traditional media, such as newspapers, and have since established a digital presence.

    Case Study: The Orange County Register

    • In 2013, The Orange County Register attempted to launch a strategy involving the creation of two new print newspapers in Long Beach and Los Angeles, which ultimately failed.

    Technology Dominance

    • The two most valuable companies globally are centered in the technology sector, highlighting the industry's predominant influence.

    Social Media Impact

    • Social media has dramatically increased the diversity of news sources that Americans rely on, further fragmenting traditional news media.

    Historical Context of the Associated Press

    • The Associated Press was formed when New York newspapers collaborated to pool resources for covering the Mexican-American War.
    • In 2016, The Associated Press averaged approximately 2,000 stories per day, demonstrating its extensive news coverage.

    Wire Service Definition

    • The Associated Press is referred to as a wire service because it initially transmitted news stories via telegraph wires, a key innovation in news dissemination.

    AP Style Guide

    • The Associated Press publishes a style guide to maintain consistency and standards in journalism, aiding reporters and editors in their work.

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    Description

    Explore the transformation of media from traditional newspapers to digital platforms. This quiz covers various aspects of legacy media, including the impact of technology and social media on news consumption. Delve into case studies like The Orange County Register and understand the challenges faced by traditional media companies.

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