Media Ethics Review

Rules of conduct or principles guiding the best course of action and providing a framework for analysis.

A decision where deeply held beliefs conflict, requiring application of personal and organizational values, often involving trade-offs.

Actions are judged moral by their outcomes; positive results justify actions, while negative results deem them wrong.

Developed by John Stuart Mill, this states that an act is moral if it maximizes good and minimizes evil for everyone; considering the best ratio of good to bad for society.

Established by Aristotle, emphasizes moderation, suggesting the correct behavior lies between extremes of excess and deficiency.

Determines morality by treating everyone without social differentiations, advocating for a social contract developed behind a "veil of ignorance."

The press should provide a voice to the public and society, offsetting the potential for neglect due to serving owners.

Occur when personal ethics conflict with professional duties, arising from personal conscience, shared humanity, duty to society, or duty to employer.

A structured approach for ethical decision-making involving four quadrants: Definition, Values, Principles, and Loyalties.

Implemented by the Federal Trade Commission, this prevents fraudulent advertising/requires truthfulness; claims must be truthful, applying standards across all mediums.