Media Economics

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Questions and Answers

What is a monopoly in the media industry?

  • A market controlled by multiple companies
  • A market dominated by a single firm (correct)
  • A market with no regulation
  • A market with unlimited competition

Which market structure involves a few firms controlling the majority of market share?

  • Monopoly
  • Oligopoly (correct)
  • Free market
  • Limited competition

Limited competition is also known as:

  • Monopolistic competition (correct)
  • Free market
  • Oligopoly
  • Public broadcasting

What is one main source of revenue for media companies?

<p>Advertising (D)</p> Signup and view all the answers

Fixed and variable costs in media production refer to:

<p>Costs that remain constant vs. costs that change with production levels (B)</p> Signup and view all the answers

What is a merger in media economics?

<p>The combination of two or more companies into one (D)</p> Signup and view all the answers

A major concern with media consolidation is:

<p>Decreased competition and fewer diverse viewpoints (B)</p> Signup and view all the answers

Cultural imperialism refers to:

<p>One culture's media dominating another's (B)</p> Signup and view all the answers

What is a global media giant?

<p>A multinational corporation that influences global markets (B)</p> Signup and view all the answers

How has the digital revolution affected media?

<p>It has transformed traditional distribution models (C)</p> Signup and view all the answers

Audience fragmentation occurs when:

<p>Audiences are divided into smaller groups due to many media options (A)</p> Signup and view all the answers

Antitrust laws are designed to:

<p>Regulate media ownership and prevent monopolies (C)</p> Signup and view all the answers

A key effect of deregulation in media is:

<p>A rise in corporate mergers and acquisitions (A)</p> Signup and view all the answers

Digital distribution has changed the media industry by:

<p>Allowing more people to access media content in different ways (D)</p> Signup and view all the answers

One concern about media consolidation is that it may:

<p>Lead to fewer independent media voices (B)</p> Signup and view all the answers

Flashcards

Global Media Giant

A multinational corporation that has significant influence in global media markets.

Digital Revolution's Effect on Media

It has revolutionized content distribution and increased accessibility.

Audience Fragmentation

Audiences divided into smaller segments due to a wide variety of media choices.

Antitrust Laws

Laws designed to regulate media ownership and prevent monopolies from forming.

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Deregulation's effect

Increased corporate mergers and acquisitions, resulting in fewer independent voices.

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Digital Distribution's Impact

Increased access to content in diverse ways.

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Media Consolidation Concern

Fewer independent media voices and perspectives available to the audience.

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Monopoly

A market dominated by one firm.

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Oligopoly

A market controlled by only a few firms.

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Limited Competition

Also known as monopolistic competition.

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Advertising

A primary revenue source for media companies that involves selling ad space.

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Fixed vs Variable Costs

Costs that remain constant versus costs that change with production levels.

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Merger

The combination of two or more companies into one.

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Concern with Media Consolidation

Decreased competition and fewer diverse viewpoints.

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Cultural Imperialism

One culture's media dominating another's.

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Study Notes

  • A monopoly is a market dominated by a single firm.
  • Oligopoly is a market structure involves a few firms controlling the majority of market share.
  • Limited competition is also known as monopolistic competition.
  • Advertising is one main source of revenue for media companies.
  • Fixed and variable costs in media production refer to costs that remain constant vs. costs that change with production levels.
  • A merger in media economics is the combination of two or more companies into one.
  • A major concern with media consolidation is decreased competition and fewer diverse viewpoints.
  • Cultural imperialism refers to one culture's media dominating another's.
  • A global media giant is a multinational corporation that influences global markets.
  • The digital revolution has transformed traditional distribution models.
  • Audience fragmentation occurs when audiences are divided into smaller groups due to many media options.
  • Antitrust laws are designed to regulate media ownership and prevent monopolies.
  • A key effect of deregulation in media is a rise in corporate mergers and acquisitions.
  • Digital distribution has changed the media industry by allowing more people to access media content in different ways.
  • One concern about media consolidation is that it can lead to fewer independent media voices.

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