Media: Economic and Educational Power

• The provided text consists of study materials covering various aspects of media and information literacy (MIL).
• These materials are divided into modules, each focusing on a specific theme.

Module 15: Economic and Educational Opportunities, Challenges, and Power of Media

• Opportunity: Circumstances that make something possible
• Challenges: New and difficult endeavors.
• Power: The capacity to influence behavior or events.

Education Aspect

• Opportunity: E-learning offers education beyond traditional classrooms, fostering diverse viewpoints.
• Challenge: E-learning can lead to boredom, physical and mental health issues, and miscommunication.

Economic Aspect

• Opportunity: E-commerce facilitates global transactions in forms like B2C, B2B, and C2C.
• Challenge: E-commerce introduces identity theft risks.

Social Aspect

• Opportunity: Social networking sites support members.
• Challenge: Thieves can access personal information on social networking sites.

Political Aspect

• Opportunity: People can express political views through media.
• Challenge: Social media's political impact is not guaranteed.

Module 16: Social and Political Opportunities, Challenges, and Power of Media

• Social Opportunity: Social media sites encourage social interaction and networking.
• Social Communication: Social media enables community building.
• Political communication: Facilitates the exchange of political content and collaboration.
• Impact: Polls now occur around the clock.

Module 17: Threats, Risks, Abuse & Misuse of Social Media

• Social media: Platforms facilitate communication, but can also be misused with destructive effects.
• Social Media Misuse: Can cause sexual harassment, criminal offenses, and privacy violations.
• Stalking: Includes harmful conduct like contacting or monitoring the victim.
• Time Depletion: Social media is addictive and reduces time for productive activities.
• Privacy Loss: Personal information becomes easily accessible.
• Digital Footprint: Online data is permanent and can impact future opportunities.

Module 18: Massive Open Online Content, Wearable Technology, and Ubiquitous Learning

• Massive Open Online Content (MOOC): Freely available online courses for distance learners.
• Wearable Technology: Connects to the internet to exchange data.
• Ubiquitous Learning: Occurs anytime, anywhere.
• Virtual Reality (VR): Immersive experiences in virtual worlds.
  • Used in healthcare, architecture, and education.
• Augmented Reality (AR): Enhances the real world with digital information.
  • Used in manufacturing and industrial settings.
• Mixed Reality (MR): Blends real and virtual environments.

Module 19: Defining Advertisement

• Advertising Media: Channels for brands to communicate with customers and build relationships.
• Traditional offline media: Newspaper, TV, radio, leaflets, brochures, posters, mail, business cards, guerrilla marketing.
• Digital Advertising: Shift due to increased online activity with trends in programmatic advertising.
• Programmatic Advertising: Automates ad purchasing.
• Mobile-First Advertising: Ads designed for small screens.
• Targeted Online Ads: Ads served based on personal information, but can be invasive
• Omnichannel Advertising: Uses multiple channels.
  • Internet, social media, and mobile devices.
• Artificial Intelligence (AI): Provides insights into consumer behavior and automates advertising.
• Visual Advertising: Employs images to tell stories and evoke emotions.

Module 20: Understanding Media and Information Literate Individual Learning

• Media and Information Literacy (MIL): Enables critical thinking and responsible use of media.
• Multidisciplinary concept: MIL encompasses online and offline media, critical thinking, and source awareness.
  • Aims to tackle challenges like disinformation and cybercrime.
• Information literate individual: Can determine information needs, organize information, and evaluate sources.
  • Ethically uses information and communicate effectively.

Module 21: People Media, People as Media, and People in Media

• People Media: Groups sharing a common interest, becoming the means of mass communication.
• Pre-Spanish Era: Knowledge passed through folk media and indigenous forms.
• Spanish Era: Spanish was dominant; use of pen names.
• American-Japanese Era: Newspapers, radio, and movies available; media used for propaganda.
• Post-war Era: Golden age of Philippine journalism.
• Martial Law Era: Government takeover of media.
• Post-EDSA Era: Increased press freedom and constitutional recognition of communication's role.
• Modern Era: Careers expand with the web.
• People in Media: Use other media forms to disseminate information ("Media practitioners").
• People as Media: Serves as the medium for knowledge transfer.

Module 22-23: Social Media Advantages and Limitations

• Social Media: Allows users to create content interacting
• This includes sharing links, posting updates, sharing photos/videos, and commenting.
• Characteristics include: Individualized profiles, connecting with friends, uploading content, enabling conversations, and providing tracking.
• Advantages: Strengthens relationships, provides entertainment, facilitates learning.
• Limitations: Can be addictive, can be difficult to manage time as well as a risk to privacy

Module 24: Misinformation, Disinformation, and Malinformation

• Information Disorder Syndrome: sharing/developing false information with/without intent to harm.
• Grade 1: Sharing false information without intent to harm.
• Grade 2: Developing/sharing false information for monetary/political gain.
• Grade 3: Developing/sharing false information with intent to harm.
• Distorting facts, manipulating information, and running behind propaganda is a kind of a disorder.

Module 25: Fact Checking/Understanding Multimedia

• Reliable information: Should come from dependable sources
• Authority: Check the author's credentials.
• Accuracy: Compare data to already known reliable items
• Sources need to be up to date

Module 1: The Role of Media as a Political Institution

• New political media facilitates communication
• They have altered government operations and engagement.
• Legacy media shares new media.

Module 2: Definitions and Functions of Media

• Media and information literacy (MIL) enables to interpret inform as users of information.

Module 3: Identifying the Evolution of Traditional to New Media

• Classify by contents and discuss what is happening.

Module 4: Classification of Types of Media

• Print, Broadcast, New Media are all forms.

Module 5: Types of Media

• Print, Broadcast, New Media all merge.

Module 6: Recognizing Media and Information Resources

• Define what can be found in the library