10 Questions
______ design is the process of visual communication that organizes and presents information developed through a creative process for a particular purpose.
Graphic
_______ is a visual representation of information to understand the high volume and complex data easily, e.g., graphs, charts.
Cartoons
A sketch or drawing intended as satire, caricature, or humor, e.g., comic strip, editorial cartoons in newspapers and magazines.
Graphics
A photograph is an image created by light captured on a light-sensitive surface, which is usually photographic _______.
Film
______ media uses audio or voice recording as a medium in the delivery of information.
Audio
______ media reaches target audiences using airwaves as the transmission medium.
Broadcast
_______ refers to media that combine multiple means of communication.
Multimedia
Television represents one of the earliest and most significant uses of _______.
Multimedia
Cinema takes _______ to another dimension, combining powerful audio and rich, high-definition visuals to narrate stories.
Multimedia
_______ involves the amalgamation of audio and visual content, replacing radio as the premium medium of communications.
Television
Study Notes
Graphic Design
- Graphic design is the process of visual communication that organizes and presents information with a creative purpose.
- It involves visual representations of information, such as graphs and charts, to easily understand complex data.
Visual Media
- Visual media refers to pictures, photos, images, and graphics used to communicate through the sense of sight.
- Graphic design is an important feature of visual media.
Print Media
- Print media uses paper and ink, reproduced through a mechanical printing process.
- It can include text, graphics, or a combination of both.
- Typography is essential in print media, making the copy legible, clear, and visually appealing.
Broadcast Media
- Broadcast media reaches target audiences using airwaves as the transmission medium.
- Examples include television, radio, and audio media.
Audio Media
- Audio media uses audio or voice recordings to deliver information.
- It appeals to the auditory sense.
Multimedia
- Multimedia combines multiple means of communication, such as images, text, sound, animation, video, and interactive elements.
- Examples include television, cinema, and online multimedia.
New Media
- New media integrates different technologies on a digital platform to organize and distribute content.
- It includes media convergence, where traditional and new media co-exist, allowing content to flow across various platforms.
Media Convergence
- Media convergence refers to the co-existence of traditional and new media, such as print media, broadcast media, the Internet, mobile phones, and others.
- It creates a digital communication environment where media content can flow across various platforms.
Types of Media
- Print media: books, newspapers, textbooks
- Broadcast media: television, radio, audio media
- New media: online media, social media, multimedia
Test your knowledge on media convergence by identifying the type of media in each number. Simply write 'P' for print media, 'B' for broadcast media, etc.
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