Media Convergence Assessment
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Questions and Answers

______ design is the process of visual communication that organizes and presents information developed through a creative process for a particular purpose.

Graphic

_______ is a visual representation of information to understand the high volume and complex data easily, e.g., graphs, charts.

Cartoons

A sketch or drawing intended as satire, caricature, or humor, e.g., comic strip, editorial cartoons in newspapers and magazines.

Graphics

A photograph is an image created by light captured on a light-sensitive surface, which is usually photographic _______.

<p>Film</p> Signup and view all the answers

______ media uses audio or voice recording as a medium in the delivery of information.

<p>Audio</p> Signup and view all the answers

______ media reaches target audiences using airwaves as the transmission medium.

<p>Broadcast</p> Signup and view all the answers

_______ refers to media that combine multiple means of communication.

<p>Multimedia</p> Signup and view all the answers

Television represents one of the earliest and most significant uses of _______.

<p>Multimedia</p> Signup and view all the answers

Cinema takes _______ to another dimension, combining powerful audio and rich, high-definition visuals to narrate stories.

<p>Multimedia</p> Signup and view all the answers

_______ involves the amalgamation of audio and visual content, replacing radio as the premium medium of communications.

<p>Television</p> Signup and view all the answers

Study Notes

Graphic Design

  • Graphic design is the process of visual communication that organizes and presents information with a creative purpose.
  • It involves visual representations of information, such as graphs and charts, to easily understand complex data.

Visual Media

  • Visual media refers to pictures, photos, images, and graphics used to communicate through the sense of sight.
  • Graphic design is an important feature of visual media.
  • Print media uses paper and ink, reproduced through a mechanical printing process.
  • It can include text, graphics, or a combination of both.
  • Typography is essential in print media, making the copy legible, clear, and visually appealing.

Broadcast Media

  • Broadcast media reaches target audiences using airwaves as the transmission medium.
  • Examples include television, radio, and audio media.

Audio Media

  • Audio media uses audio or voice recordings to deliver information.
  • It appeals to the auditory sense.

Multimedia

  • Multimedia combines multiple means of communication, such as images, text, sound, animation, video, and interactive elements.
  • Examples include television, cinema, and online multimedia.

New Media

  • New media integrates different technologies on a digital platform to organize and distribute content.
  • It includes media convergence, where traditional and new media co-exist, allowing content to flow across various platforms.

Media Convergence

  • Media convergence refers to the co-existence of traditional and new media, such as print media, broadcast media, the Internet, mobile phones, and others.
  • It creates a digital communication environment where media content can flow across various platforms.

Types of Media

  • Print media: books, newspapers, textbooks
  • Broadcast media: television, radio, audio media
  • New media: online media, social media, multimedia

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Description

Test your knowledge on media convergence by identifying the type of media in each number. Simply write 'P' for print media, 'B' for broadcast media, etc.

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