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Media Consumption and Digital Technologies Quiz

12 Questions

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Media Consumption and Digital Technologies Quiz

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Questions and Answers

What term is used to describe the production and consumption shifts brought about by digital technologies?

Cross-media

Transmedia storytelling

Multiplatform

All of the above (correct)

What is the correct spelling of the term in English?

Croszmedia

Crossmedia

Cross media

Cross-media (correct)

What does the term 'cross-media' refer to?

The use of multiple media platforms in a coordinated manner (correct)

The intersection of two lines or pieces

The crossing over of different media channels

The communication of a story across different physical devices

What are examples of platforms mentioned in the text?

TV-sets, mobile phones, newspapers, radio-receivers Signup and view all the answers

What does the text say about the degree of coordination and cross-over between platforms?

It varies greatly Signup and view all the answers

What is the primary focus of the text?

Defining the term 'cross-media' and its usage Signup and view all the answers

What is the main focus of cross-media, as described in the text?

Enhancing engagement and catching audiences' attention Signup and view all the answers

Which statement best describes the relationship between cross-media and adaptations according to the text?

Cross-media includes adaptations but is not limited to them Signup and view all the answers

According to Ibrus and Scolari (2012), how can cross-media be defined?

As a communication practice across platforms for audience engagement Signup and view all the answers

What does the term 'text' refer to in the context of the provided text?

Any message assumed to be interpreted by the audience Signup and view all the answers

In the context of cross-media, what does creating a semantic whole involve?

Shaping a production with different texts forming a complete meaning Signup and view all the answers

How do Nanì's views differ from Ibrus and Scolari's views on cross-media?

Nanì emphasizes adaptations, while Ibrus and Scolari focus on engagement Signup and view all the answers