Media Consumption and Digital Technologies Quiz
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Questions and Answers

What term is used to describe the production and consumption shifts brought about by digital technologies?

  • Cross-media
  • Transmedia storytelling
  • Multiplatform
  • All of the above (correct)

What is the correct spelling of the term in English?

  • Croszmedia
  • Crossmedia
  • Cross media
  • Cross-media (correct)

What does the term 'cross-media' refer to?

  • The use of multiple media platforms in a coordinated manner (correct)
  • The intersection of two lines or pieces
  • The crossing over of different media channels
  • The communication of a story across different physical devices

What are examples of platforms mentioned in the text?

<p>TV-sets, mobile phones, newspapers, radio-receivers (B)</p> Signup and view all the answers

What does the text say about the degree of coordination and cross-over between platforms?

<p>It varies greatly (B)</p> Signup and view all the answers

What is the primary focus of the text?

<p>Defining the term 'cross-media' and its usage (C)</p> Signup and view all the answers

What is the main focus of cross-media, as described in the text?

<p>Enhancing engagement and catching audiences' attention (A)</p> Signup and view all the answers

Which statement best describes the relationship between cross-media and adaptations according to the text?

<p>Cross-media includes adaptations but is not limited to them (A)</p> Signup and view all the answers

According to Ibrus and Scolari (2012), how can cross-media be defined?

<p>As a communication practice across platforms for audience engagement (B)</p> Signup and view all the answers

What does the term 'text' refer to in the context of the provided text?

<p>Any message assumed to be interpreted by the audience (A)</p> Signup and view all the answers

In the context of cross-media, what does creating a semantic whole involve?

<p>Shaping a production with different texts forming a complete meaning (D)</p> Signup and view all the answers

How do Nanì's views differ from Ibrus and Scolari's views on cross-media?

<p>Nanì emphasizes adaptations, while Ibrus and Scolari focus on engagement (D)</p> Signup and view all the answers

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