5 Questions
Explain the basics of ______ including its trends
media
Characterize ______ media
Discuss the types of ______ media
When we talk about ______, we are referring to the way messages are delivered to target audiences and, increasingly, from these audiences
media
The media costs in an advertising or marketing communication plan represent the biggest part of a campaign ______
budget
Study Notes
Media Basics
- In contemporary society, people are surrounded by media-delivered news and information, largely supported by advertising.
- Media refers to the channels through which messages are delivered to target audiences and, increasingly, from these audiences back to the source.
- Media plays a crucial role in the communication model, acting as the intermediate step between the source and receiver of messages.
Media Costs in Advertising
- Media costs represent the largest part of a campaign budget, typically accounting for 80-85% of the total budget.
- When advertising, the primary expenses are media time and space, in addition to staff costs.
Test your knowledge of media basics and print media with this quiz. Learn about the trends in media, the characteristics of print media, and the different types of print media.
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