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Questions and Answers
What is the definition of media according to Denis McQuail?
Media are channels of communication that transmit information, ideas, attitudes, beliefs, values, and entertainment from one person or group to another.
According to DeFleur & Ball-Rokeach, what are media considered as?
Media are social institutions that produce and distribute communication content to large audiences through mass communication channels.
What are two examples of digital media mentioned in the text?
Websites and social media
Name two examples of traditional media mentioned in the text.
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What do media transmit from one person or group to another?
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Study Notes
Definition of Media
- Media is the plural of medium, encompassing various communication forms.
- Includes traditional media (print, radio, television) and digital media (websites, social media, mobile applications).
Communication Role of Media
- Media serves as channels for transmitting information, ideas, attitudes, beliefs, and values between individuals or groups.
- Provides entertainment through mass communication methods.
Social Institutions
- Media acts as social institutions that create and distribute content for large audiences.
- The significance of media lies in its ability to reach vast numbers of people, influencing public perception and behavior.
Key Theorists
- Denis McQuail defines media's role in communication and societal influence, emphasizing its broad impact.
- DeFleur and Ball-Rokeach highlight media's institutional aspect in the process of mass communication.
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Description
Test your knowledge of media and its social context with this quiz. Explore definitions, forms of communication, and the impact of traditional and digital media. Ideal for students studying soft skills, communication, and humanities at the Indian Institute of Technology Roorkee.
