18 Questions
What is the main focus of media literacy according to the text?
Representation
How does media influence people widely?
By controlling the mind
What is the significance of questioning the media according to the text?
To analyze media representation of the world
Which aspect of media literacy explores who creates media content?
Production
How does media help in communication according to the text?
By reaching and influencing people widely
What role do audiences play in media literacy?
Interpreting media messages
What is the purpose of social networking websites and mobile apps like Facebook and Instagram?
To connect with like-minded individuals
What do media messages refer to?
The values and ideas promoted by the media
How do social media platforms influence their users?
By promoting certain values and ideas
In what way do social networking websites differ from traditional media like newspapers?
Social networking websites offer two-way communication
What is the primary function of social media in today's digital age?
To stay in touch with other like-minded individuals
How do media messages impact audiences according to the text?
By influencing values and ideas in the audience
What is the main purpose of communication according to the text?
To achieve a particular goal or purpose
Why is feedback important in communication?
To assess if the message delivery was successful
Which model is NOT mentioned in the text for communication?
Maslow's hierarchy model
What distinguishes humans as the most intelligent beings on Earth according to the text?
Ability to communicate effectively
In communication, which of the following refers to problems in the way information was delivered or understood?
Barrier
How can we determine if the receiver decoded the message properly?
By assessing the feedback received
Study Notes
Communication
- Communication is a process that involves the exchange and development of ideas to achieve a particular goal or purpose.
- It distinguishes humans as the most intelligent beings on Earth.
Communication Models
- Shannon-Weaver's model: a linear/static communication model.
- David Berlo's model: a feedback mechanism in communication.
Feedback Mechanism
- Feedback is important to know whether the message was effective.
- Feedback helps to determine:
- If the sender encoded the idea properly.
- If the receiver decoded the message properly.
- If the channel or media delivered the information properly.
Media and Internet
- 4.39 billion internet users worldwide.
- 3.48 billion social media users worldwide.
- Philippines spends the most time on social media, with an average of 6.42 hours per day.
- Social media is a culture of entertainment, with various kinds of media, including film, broadcasting, publishing, and photography.
Types of Media
- Traditional media: radio, television, print ads (newspapers, magazines, billboards).
- New media: internet, social media, interactive devices (user creation and digital feedback).
Social Media
- Social media is a platform for staying in touch with like-minded individuals or people.
- Features of social media include:
- Online social user-created network content.
- Two-way communication.
- Additional terms.
Media Messages and Effects
- Media messages promote values and ideas that have influences and consequences on audiences.
- The effects of media on audiences can be significant.
Media and Information Technology
- Media are the means of communication that reach and influence people widely.
- Information and communication technology helps improve the way we communicate with other people, especially those who are far away from us.
- "Whoever controls the media, controls the mind." - Jim Morrison
Media Literacy
- Questioning the Media: A Guide for Students by David Buckingham (2003).
- Media literacy involves:
- Production: who makes media?
- Representation: how do media portray the world?
- Language: how do media communicate meaning?
- Audience: how do people make sense of media?
Test your knowledge on media and information technology with this quiz. Explore concepts such as mass communication, influence of media, and information dissemination through various mediums like radio, TV, computers, and film.
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