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Questions and Answers
What is the colloquial term for audience measurement that influences timing, placements, and markets for media content and advertising?
What is the colloquial term for audience measurement that influences timing, placements, and markets for media content and advertising?
- Ratings (correct)
- Cybercrimes
- Revenues
- Power
How is power defined in the context of media and information?
How is power defined in the context of media and information?
- Power is the income generated from the sale of goods or services
- Power is related to our ability to make others do what we want, regardless of their own wishes or interests (correct)
- Power is a time or set of circumstances that makes it possible to do something
- Power is something new and difficult which requires great effort and determination
What is the simple equation used to explain the economics of media?
What is the simple equation used to explain the economics of media?
- Ratings / Revenues
- Ratings - Revenues
- Ratings x Revenues
- Ratings = Revenues (correct)
How does the media earn profit as a commercial industry?
How does the media earn profit as a commercial industry?
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What is the definition of 'challenge'?
What is the definition of 'challenge'?
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