Media and Information
5 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the colloquial term for audience measurement that influences timing, placements, and markets for media content and advertising?

  • Ratings (correct)
  • Cybercrimes
  • Revenues
  • Power

    • How is power defined in the context of media and information?

  • Power is the income generated from the sale of goods or services
  • Power is related to our ability to make others do what we want, regardless of their own wishes or interests (correct)
  • Power is a time or set of circumstances that makes it possible to do something
  • Power is something new and difficult which requires great effort and determination

    • What is the simple equation used to explain the economics of media?

  • Ratings / Revenues
  • Ratings - Revenues
  • Ratings x Revenues
  • Ratings = Revenues (correct)

    • How does the media earn profit as a commercial industry?

    <p>Through advertisement, as advertisers pay for airtime or ad-space to reach or promote their goods or services to the media’s audience</p> Signup and view all the answers

    What is the definition of 'challenge'?

    <p>A challenge is something new and difficult which requires great effort and determination</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser