Media and Information

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Questions and Answers

What is the colloquial term for audience measurement that influences timing, placements, and markets for media content and advertising?

Ratings (correct)
Cybercrimes
Revenues
Power

How is power defined in the context of media and information?

Power is the income generated from the sale of goods or services
Power is related to our ability to make others do what we want, regardless of their own wishes or interests (correct)
Power is a time or set of circumstances that makes it possible to do something
Power is something new and difficult which requires great effort and determination

What is the simple equation used to explain the economics of media?

Ratings / Revenues
Ratings - Revenues
Ratings x Revenues
Ratings = Revenues (correct)

How does the media earn profit as a commercial industry?

<p>Through advertisement, as advertisers pay for airtime or ad-space to reach or promote their goods or services to the media’s audience (C)</p> Signup and view all the answers