Media and Information Literacy: Tribal Age and McLuhan's Perspective
9 Questions
1 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the main focus of the Tribal Age according to McLuhan?

  • Development of visual senses
  • Enhancement of hearing, touch, and smell (correct)
  • Importance of written communication
  • Advancement of digital media
  • What did McLuhan claim about life during the Tribal Age?

  • It was heavily influenced by digital media
  • It was more isolated and individualistic
  • It was characterized by complex and richer lives (correct)
  • It was focused on written communication
  • Which sense was emphasized as the most crucial in the Tribal Age?

  • Hearing (correct)
  • Touch
  • Sight
  • Taste
  • What is the significance of the evolution from prehistoric cave paintings to the Acta Diurna?

    <p>Transition from oral to written communication</p> Signup and view all the answers

    During which period did the typewriter allow for a more uniform method of recording text?

    <p>Industrial Age (1700s-1930s)</p> Signup and view all the answers

    Who is attributed to the invention of the transistor used in electronic computing?

    <p>John Bardeen, William Shockley, and Walter Brattain</p> Signup and view all the answers

    What allowed real-time communication across great distances in the Industrial Age?

    <p>The telegraph and the telephone</p> Signup and view all the answers

    Which period is characterized by the massive influence of the Internet and the use of social media websites and applications?

    <p>Information Age (1900s-2000s)</p> Signup and view all the answers

    Which era is described as the product of harnessing the power of machines and paved the way for mass production of goods and products?

    <p>Industrial Age (1700s-1930s)</p> Signup and view all the answers

    Study Notes

    Tribal Age

    • The main focus of the Tribal Age is on community, oral traditions, and collective experiences.
    • Life during the Tribal Age was characterized by strong communal bonds and reliance on oral communication for storytelling and knowledge sharing.
    • The most crucial sense emphasized during the Tribal Age was hearing, as auditory communication was vital for social cohesion and information transmission.

    Transition from Prehistoric to Historical Communication

    • The evolution from prehistoric cave paintings to the Acta Diurna represents a shift from visual representations as a means of communication to structured written records of events.
    • This transition marks the development of journalism and the recording of public information in a systematic way.

    Impact of the Typewriter

    • The typewriter emerged during the Industrial Age, facilitating a more uniform method of recording text and transforming document creation into a more efficient process.

    Invention of the Transistor

    • The invention of the transistor, a key component in electronic computing, is attributed to John Bardeen, Walter Brattain, and William Shockley in 1947.

    Real-Time Communication in the Industrial Age

    • The Industrial Age witnessed advancements such as the telegraph, which enabled real-time communication across vast distances.

    Internet and Social Media Era

    • The period characterized by the massive influence of the Internet and the emergence of social media sites and applications is often referred to as the Digital Age or Information Age.

    Era of Mass Production

    • The era described as the product of harnessing the power of machines, leading to the mass production of goods, is the Industrial Revolution.

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Description

    Explore McLuhan's concept of Tribal Age and its emphasis on the development of senses like hearing, touch, and smell, and their significance in the evolution from traditional to new media. Understand how these sensory experiences played a crucial role in shaping human perception during the Tribal Age.

    More Like This

    Use Quizgecko on...
    Browser
    Browser