Media and Communication Trends Quiz
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Questions and Answers

What is the main idea behind cultural convergence?

  • Media companies will only produce content for niche audiences
  • Audiences will receive generic messages without any personalization
  • Media companies will stop producing messages for large audiences
  • Audiences will receive personalized messages tailored to their needs (correct)

Why are superstations significant in the media landscape?

  • They transmit content via landlines
  • They focus solely on local television audiences
  • They do not use satellite transmission
  • They transmit content to international television audiences (correct)

Which communication invention predates the telephone?

  • Internet
  • Television
  • Telegraph (correct)
  • Radio

What is the impact of audience fragmentation?

<p>Audience members may isolate themselves from differing viewpoints (D)</p> Signup and view all the answers

How do media companies adapt to the convergence era?

<p>By enabling media consumption across various platforms (D)</p> Signup and view all the answers

Why are user-generated content and traditional media different?

<p>Traditional media often has professional oversight, unlike user-generated content (C)</p> Signup and view all the answers

What term is used to describe the merging of Internet or telecommunications companies with traditional media companies?

<p>Economic convergence (D)</p> Signup and view all the answers

How have advertisers adapted to the use of digital video recorders by consumers?

<p>Utilized product placements in television shows (D)</p> Signup and view all the answers

What do produsers combine in the media landscape?

<p>Producers and users (A)</p> Signup and view all the answers

Why is viral marketing considered an effective promotional strategy?

<p>It involves organic discussions without direct costs (B)</p> Signup and view all the answers

What was the significant development needed for the telephone to be more widely adopted?

<p>Enhanced sound quality (C)</p> Signup and view all the answers

What key benefit does time shifting offer to consumers?

<p>Recording content for flexible viewing (C)</p> Signup and view all the answers

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