Podcast
Questions and Answers
What is the main idea behind cultural convergence?
What is the main idea behind cultural convergence?
- Media companies will only produce content for niche audiences
- Audiences will receive generic messages without any personalization
- Media companies will stop producing messages for large audiences
- Audiences will receive personalized messages tailored to their needs (correct)
Why are superstations significant in the media landscape?
Why are superstations significant in the media landscape?
- They transmit content via landlines
- They focus solely on local television audiences
- They do not use satellite transmission
- They transmit content to international television audiences (correct)
Which communication invention predates the telephone?
Which communication invention predates the telephone?
- Internet
- Television
- Telegraph (correct)
- Radio
What is the impact of audience fragmentation?
What is the impact of audience fragmentation?
How do media companies adapt to the convergence era?
How do media companies adapt to the convergence era?
Why are user-generated content and traditional media different?
Why are user-generated content and traditional media different?
What term is used to describe the merging of Internet or telecommunications companies with traditional media companies?
What term is used to describe the merging of Internet or telecommunications companies with traditional media companies?
How have advertisers adapted to the use of digital video recorders by consumers?
How have advertisers adapted to the use of digital video recorders by consumers?
What do produsers combine in the media landscape?
What do produsers combine in the media landscape?
Why is viral marketing considered an effective promotional strategy?
Why is viral marketing considered an effective promotional strategy?
What was the significant development needed for the telephone to be more widely adopted?
What was the significant development needed for the telephone to be more widely adopted?
What key benefit does time shifting offer to consumers?
What key benefit does time shifting offer to consumers?
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