Media and Communication Trends Quiz

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What is the main idea behind cultural convergence?

Media companies will only produce content for niche audiences

Audiences will receive generic messages without any personalization

Media companies will stop producing messages for large audiences

Audiences will receive personalized messages tailored to their needs (correct)

Why are superstations significant in the media landscape?

They transmit content via landlines

They focus solely on local television audiences

They do not use satellite transmission

They transmit content to international television audiences (correct)

Which communication invention predates the telephone?

Internet

Television

Telegraph (correct)

Radio

What is the impact of audience fragmentation?

Audience members may isolate themselves from differing viewpoints Signup and view all the answers

How do media companies adapt to the convergence era?

By enabling media consumption across various platforms Signup and view all the answers

Why are user-generated content and traditional media different?

Traditional media often has professional oversight, unlike user-generated content Signup and view all the answers

What term is used to describe the merging of Internet or telecommunications companies with traditional media companies?

Economic convergence Signup and view all the answers

How have advertisers adapted to the use of digital video recorders by consumers?

Utilized product placements in television shows Signup and view all the answers

What do produsers combine in the media landscape?

Producers and users Signup and view all the answers

Why is viral marketing considered an effective promotional strategy?

It involves organic discussions without direct costs Signup and view all the answers

What was the significant development needed for the telephone to be more widely adopted?

Enhanced sound quality Signup and view all the answers

What key benefit does time shifting offer to consumers?

Recording content for flexible viewing Signup and view all the answers

Media and Communication Trends Quiz

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Questions and Answers

What is the main idea behind cultural convergence?

Why are superstations significant in the media landscape?

Which communication invention predates the telephone?

What is the impact of audience fragmentation?

How do media companies adapt to the convergence era?

Why are user-generated content and traditional media different?

What term is used to describe the merging of Internet or telecommunications companies with traditional media companies?

How have advertisers adapted to the use of digital video recorders by consumers?

What do produsers combine in the media landscape?

Why is viral marketing considered an effective promotional strategy?

What was the significant development needed for the telephone to be more widely adopted?

What key benefit does time shifting offer to consumers?

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