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Questions and Answers
What is a service according to Christopher Lovelock?
What is a service according to Christopher Lovelock?
An act or performance offered by one party to another.
How do Zeithaml and Bitner define services?
How do Zeithaml and Bitner define services?
Deeds, processes, and performances that are intangible.
According to Christian Gronroos, what are services?
According to Christian Gronroos, what are services?
Activities of more or less intangible nature provided as solutions to customer problems.
What is the difference between services and products?
What is the difference between services and products?
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Give examples of service-based businesses mentioned in the text.
Give examples of service-based businesses mentioned in the text.
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Why is service important in gaining competitive advantage?
Why is service important in gaining competitive advantage?
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