M.Com Second Semester Assignments 2024-25

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Questions and Answers

A company using _____ segmentation divides the market based on customer characteristics such as age, gender, or income.

demographic

What are the different types of intermediaries in the context of a consumer goods market?

The different types of intermediaries include wholesalers, retailers, agents, and brokers.

What is the profile of a company that has adopted the marketing concept?

A company that has adopted the marketing concept focuses on meeting the needs and wants of its customers, prioritizes customer satisfaction, and delivers value through its products or services.

Why is market segmentation important for businesses?

Market segmentation is important because it allows businesses to tailor their marketing strategies to specific groups, increasing effectiveness and customer satisfaction. Signup and view all the answers

Describe three different market segmentation strategies.

<ol> <li>Demographic segmentation; 2. Geographic segmentation; 3. Psychographic segmentation.</li> </ol> Signup and view all the answers

What is 'Price determination' in marketing?

Price determination is the process of setting a price for a product, taking into consideration factors like costs, competition, and consumer demand. Signup and view all the answers

What is relationship marketing?

Relationship marketing focuses on building long-term relationships with customers rather than just transactional interactions. Signup and view all the answers

Explain Freud's Psychoanalytical theory of personality.

Freud's Psychoanalytical theory suggests that personality is shaped by unconscious motives and conflicts, influencing consumer behavior. Signup and view all the answers

What are publicity strategies?

Publicity strategies involve generating public interest and awareness about a product or brand through various media outlets, ensuring wider reach. Signup and view all the answers

Match the following marketing concepts:

Production concept = Focuses on efficient production and distribution Product concept = Emphasizes product quality and features Market skimming = Setting a high price to maximize profits from early adopters Penetration pricing = Setting a low price to enter a competitive market Signup and view all the answers

Differentiate between market skimming and penetration pricing strategies.

Market skimming involves setting high prices initially, while penetration pricing involves setting low prices to attract customers. Signup and view all the answers

What is the difference between marketing research and marketing information system?

Marketing research is the systematic gathering of data to inform marketing decisions, while a marketing information system is a structured process for managing and analyzing this data. Signup and view all the answers

Define brand extension with brand loyalty.

Brand extension is the practice of using an established brand name to introduce new products, and brand loyalty refers to consumers' commitment to repurchase or continue using the brand. Signup and view all the answers

Comment on the statement: 'The environment becomes important due to the fact that it is changing and there is uncertainty.'

The statement highlights the necessity for businesses to adapt to environmental changes to remain competitive. Signup and view all the answers

How do various factors influence a consumer's decision to purchase a product?

Factors include personal preferences, social influences, cultural background, marketing efforts, and economic conditions. Signup and view all the answers

Explain why rural markets in India offer huge opportunities and challenges to marketers.

Rural markets present opportunities due to their growing consumer base but also pose challenges with infrastructure, distribution, and understanding local preferences. Signup and view all the answers

Study Notes

M.Com Second Semester Assignments 2024-2025

Indira Gandhi National Open University offers Master of Commerce (M.Com) Second Semester Assignments for the 2024-2025 academic year for students admitted in July 2024 and January 2025.
Assignments are valid for two admission cycles with validity ending in June 2025 for students enrolled in July 2024 and December 2025 for students enrolled in January 2025.
Submission Deadline: 15th March for June Term-End Examination and 15th October for December Term-End Examination.
Assignments carry 30% weightage in the final assessment, making their submission mandatory for appearing in the Term-End Examination.

MCO-06: Marketing Management

Assignments are based on all blocks of the MCO-06: Marketing Management course and carry a total of 100 marks.
Question 1:
- Part a: Define the characteristics of a company which has adopted the marketing concept.
- Part b: Categorize different types of intermediaries and provide examples within the context of a consumer goods market.
Question 2:
- Explain the concept of market segmentation and highlight its importance for businesses.
- Identify and describe three distinct market segmentation strategies.
- Provide examples of companies effectively using each strategy.
Question 3:
- Write short notes on:
  - Price determination
  - Relationship marketing
  - Freud's Psychoanalytic theory of personality
  - Publicity strategies
Question 4:
- Differentiate between:
  - Production concept and product concept
  - Market skimming and penetration pricing strategies
  - Marketing research and marketing information system
  - Brand extension with brand loyalty
Question 5:
- Comment briefly on:
  - "The environment is significant due to its changing nature and uncertainty."
  - "Consumer purchasing decisions are influenced by a variety of factors."
  - "Rural markets in India present substantial opportunities and challenges for marketers."
  - "There are numerous interlinkages between services and products in various situations."

MCO-022: Quantitative Analysis & Managerial Application

Assignments are based on all blocks of the MCO-022: Quantitative Analysis & Managerial Application course and carry a total of 100 marks.
Question 1:
- Part a: Define forecast control and explain various methods for ensuring an effective forecasting system.
- Part b: Define the term correlation and explain how its study assists in forecasting product demand.
Question 2:
- Part a: Explain the terms 'population' and 'sample', and justify the use of sample surveys for collecting population information instead of complete enumeration.
- Part b: Outline a procedure for conducting an opinion poll to ascertain student reading habits and preferences concerning daily newspapers and weekly magazines.
Question 3:
- Provide brief comments on:
  - The relationship between the variance and standard deviation of a distribution
  - The use of a moving average technique for forecasting
  - Differences between probability and non-probability sampling.
  - Advantages of using statistical quality control techniques.
Question 4:
- Part a: Define and differentiate between the various techniques of data collection.
- Part b: Briefly discuss the significance and role of 'hypothesis testing' in decision making.
Question 5:
- Provide a brief explanation of the following statistical concepts:
  - Measures of central tendency
  - Measures of dispersion
  - Probability distributions
  - Correlation
  - Regression
Question 6:
- Solve the following numerical problems:
  - Problem involving calculation of mean, median, and mode.
  - Problem involving calculation of variance and standard deviation.
  - Problem involving probability calculation.
  - Problem involving correlation analysis.
  - Problem involving regression analysis.

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Description

Explore the assignments for the M.Com Second Semester at Indira Gandhi National Open University for the 2024-2025 academic year. These assignments are crucial for your final assessment and provide insights into Marketing Management under the MCO-06 course. Make sure to submit by the specified deadlines to ensure your eligibility for the Term-End Examination.