Mastering Tier-Based Loyalty Programs and RFM

Recency Frequency and Monetary value (RFM) (correct)

Customer Lifetime Value (CLV)

Customer Relationship Management (CRM)

Return on Investment (ROI)

They are easy for customers to understand and join. (correct)

They help increase customer lifetime value.

They provide better return on investment.

They allow for better customer relationship management.

Providing special treatment and rewards to all customers

Segmenting customers based on RFM (correct)

Treating all customers the same way

Encouraging non-active customers to return to the store

<p>Creating different tiers and grouping customers accordingly</p> Signup and view all the answers

<p>To ensure fair treatment of all customers</p> Signup and view all the answers