Subject Line Test
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Questions and Answers

True or False: Subject lines should make sure to be sales driven

False (B)

No open rates should ever fall below.....

  • 35% (correct)
  • 20%
  • 40%

True or False: you should align the subject line with the message itself

True (A)

What should a subject line do?

<p>your subject line needs to be distinctive and catch the eye of your recipients. (A)</p> Signup and view all the answers

True or False: Subject lines should be long to be able to provide as much information as possible

<p>False (B)</p> Signup and view all the answers

True or False: Use tricks like “Fwd:” or “Re:” to make someone think they know you

<p>False (B)</p> Signup and view all the answers

How do you know which subject line performs best?

<p>Test, test, and test to study the recipients’ behaviour and know what affects them the most. (A)</p> Signup and view all the answers

True or False: You should have your subject line in all CAPS

<p>False (B)</p> Signup and view all the answers

True or False: Research has shown that subject lines that aren’t longer than 10 characters scored a 58% open rate.

<p>True (A)</p> Signup and view all the answers

Is this a good or bad example of a subject line? “Chris, you won’t believe what we have in store for you!!!”

<p>Bad (B)</p> Signup and view all the answers

Is this a good or bad example of a subject line? "We Know You’ll Love This”

<p>Bad (B)</p> Signup and view all the answers

Is this a good or bad example of a subject line? “Our Service is So Great, Let Me Tell You About It”

<p>Bad (B)</p> Signup and view all the answers

Is this a good or bad example of a subject line: "Struggling with a long sales cycle?"

<p>Good (A)</p> Signup and view all the answers

Which out of these 2 subject lines is the better option?

Option 1: CRM with predictive dialer

Option 2: Wasting too much time manually calling your sales leads? We’ve all been there! Our CRM with a built-in predictive dialer will help you!

<p>Option 1 (A)</p> Signup and view all the answers

Which out of these 2 subject lines is the better option?

Option 1: I have a follow-up offer that you will want to consider.

Option 2: [First name], I’m disappointed

<p>Option 1 (A)</p> Signup and view all the answers

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