15 Questions
True or False: Subject lines should make sure to be sales driven
False
No open rates should ever fall below.....
35%
True or False: you should align the subject line with the message itself
True
What should a subject line do?
your subject line needs to be distinctive and catch the eye of your recipients.
True or False: Subject lines should be long to be able to provide as much information as possible
False
True or False: Use tricks like “Fwd:” or “Re:” to make someone think they know you
False
How do you know which subject line performs best?
Test, test, and test to study the recipients’ behaviour and know what affects them the most.
True or False: You should have your subject line in all CAPS
False
True or False: Research has shown that subject lines that aren’t longer than 10 characters scored a 58% open rate.
True
Is this a good or bad example of a subject line? “Chris, you won’t believe what we have in store for you!!!”
Bad
Is this a good or bad example of a subject line? "We Know You’ll Love This”
Bad
Is this a good or bad example of a subject line? “Our Service is So Great, Let Me Tell You About It”
Bad
Is this a good or bad example of a subject line: "Struggling with a long sales cycle?"
Good
Which out of these 2 subject lines is the better option?
Option 1: CRM with predictive dialer
Option 2: Wasting too much time manually calling your sales leads? We’ve all been there! Our CRM with a built-in predictive dialer will help you!
Option 1
Which out of these 2 subject lines is the better option?
Option 1: I have a follow-up offer that you will want to consider.
Option 2: [First name], I’m disappointed
Option 1
This test will help determine if you understand what a good subject line is
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