Mastering Social Media Campaigns

Publishing and Access

• The UIA Competition Guide for Design Competitions in Architecture and Related Fields was published by the International Union of Architects (UIA).
• The book "Mastering the Business of Design" was published in an unspecified year.
• The UIA Competition Guide for Design Competitions in Architecture and Related Fields can be accessed online.

Procurement and Software

• Web-based procurement portals are primarily used in the public sector.
• Popular procurement portals mentioned in the text include (but do not specify which one is NOT popular).
• Customer relationship management (CRM) software is used to track leads and potential clients.

Marketing and Public Relations

• The purpose of public relations in the context of marketing is to promote a positive image and reputation.
• A brand in the context of architectural practice refers to the unique identity and image of the practice.
• The main focus of marketing in architectural practice is to build client awareness and reinforce interest.
• A coordinated and integrated strategy of brand, public relations, and marketing is important for architectural practice to establish a strong reputation and differentiate itself from competitors.

Negotiation and Commitment

• Critical factors when discussing and negotiating the terms of an agreement with a prospective client include clear communication, understanding client needs, and adapting to their requirements.
• An architect can generate client commitment by demonstrating expertise, understanding client needs, and building trust.

Reputation and Social Media

• Architects can establish their reputations and design vocabularies by consistently producing high-quality work, publishing, and promoting their designs.
• A robust and consistent social media campaign can help architectural practices build their brand, increase client awareness, and drive engagement.
• Benefits of a robust and consistent social media campaign for architectural practices include increased brand awareness, improved reputation, and enhanced client engagement.
• According to the text, 70% of social media users access social channels via mobile devices.
• The objective of market awareness in the promotion stage is to build recognition and reputation.

Branding and Marketing

• A brand is a unique identity and image that differentiates a business or practice.
• The relationship between marketing and profit in architectural practices is that effective marketing can lead to increased revenue and profit.
• Marketing in an architectural context includes building client awareness, promoting services, and establishing a strong reputation.
• Tracking the proposal closing rate is important in marketing to measure the effectiveness of marketing strategies and identify areas for improvement.