Social Media Governance: Quiz and Flashcards

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Questions and Answers

Which organization published the 'UIA Competition Guide for Design Competitions in Architecture and Related Fields'?

Impact Initiatives

International Union of Architects (correct)

Ontario Association of Architects

UNESCO

In which year was the book 'Mastering the Business of Design' published?

1998

2001

2000

1999 (correct)

Where can the 'UIA Competition Guide for Design Competitions in Architecture and Related Fields' be accessed?

Ontario Association of Architects website

Impact Initiatives website

International Union of Architects website (correct)

Toronto, ON

Which of the following is NOT a popular procurement portal mentioned in the text?

Procura Signup and view all the answers

Which sector primarily uses web-based procurement portals?

Government bodies and agencies Signup and view all the answers

What type of software is used to track leads and potential clients?

Client resource management (CRM) software Signup and view all the answers

What is the purpose of public relations in the context of marketing?

To inform the public about the value of design and architecture Signup and view all the answers

Which of the following best describes a brand in the context of architectural practice?

The image and personality of a product or service that a business provides Signup and view all the answers

What is the main focus of marketing in architectural practice?

Establishing and communicating a practice's value proposition and position in the market Signup and view all the answers

According to the text, why is a coordinated and integrated strategy of brand, public relations, and marketing important for architectural practice?

To promote and grow a successful architectural practice and acquire new projects Signup and view all the answers

Which method is the most common way for an architectural practice to build client awareness and reinforce interest?

Responding to formal requests for qualifications or proposals Signup and view all the answers

What is critical at the stage of discussing and negotiating the terms of an agreement with a prospective client?

Knowing the client Signup and view all the answers

How can an architect generate client commitment?

Ensuring the client understands the value of the commission Signup and view all the answers

What can architects do to establish their reputations and design vocabularies?

Participate in architectural competitions Signup and view all the answers

Which of the following is NOT a benefit of a robust and consistent social media campaign for architectural practices?

Creating value and client satisfaction Signup and view all the answers

What percentage of social media users access social channels via mobile devices?

91% Signup and view all the answers

What is the objective of market awareness in the promotion stage?

To motivate potential clients to want to learn more about the architect Signup and view all the answers

What is the key to building a robust and effective social media campaign?

Presenting clear, consistent, engaging, high-quality, and to-the-point content Signup and view all the answers

According to the text, what is a brand?

A set of expectations, memories, stories and relationships that account for a consumer's decision to choose one product or service over another Signup and view all the answers

What is the relationship between marketing and profit in architectural practices?

There is a correlation between a firm's profit and growth and the amount spent on marketing Signup and view all the answers

What does marketing in an architectural context include?

Everything related to business development, planning and administration of all marketing activities, obtaining new clients and ensuring the delivery of high standards of architectural services Signup and view all the answers

What is the purpose of tracking the proposal closing rate in marketing?

To identify the number of successful commissions compared to the number of proposals prepared Signup and view all the answers

Study Notes

Publishing and Access

The UIA Competition Guide for Design Competitions in Architecture and Related Fields was published by the International Union of Architects (UIA).
The book "Mastering the Business of Design" was published in an unspecified year.
The UIA Competition Guide for Design Competitions in Architecture and Related Fields can be accessed online.

Procurement and Software

Web-based procurement portals are primarily used in the public sector.
Popular procurement portals mentioned in the text include (but do not specify which one is NOT popular).
Customer relationship management (CRM) software is used to track leads and potential clients.

Marketing and Public Relations

The purpose of public relations in the context of marketing is to promote a positive image and reputation.
A brand in the context of architectural practice refers to the unique identity and image of the practice.
The main focus of marketing in architectural practice is to build client awareness and reinforce interest.
A coordinated and integrated strategy of brand, public relations, and marketing is important for architectural practice to establish a strong reputation and differentiate itself from competitors.

Negotiation and Commitment

Critical factors when discussing and negotiating the terms of an agreement with a prospective client include clear communication, understanding client needs, and adapting to their requirements.
An architect can generate client commitment by demonstrating expertise, understanding client needs, and building trust.

Architects can establish their reputations and design vocabularies by consistently producing high-quality work, publishing, and promoting their designs.
A robust and consistent social media campaign can help architectural practices build their brand, increase client awareness, and drive engagement.
Benefits of a robust and consistent social media campaign for architectural practices include increased brand awareness, improved reputation, and enhanced client engagement.
According to the text, 70% of social media users access social channels via mobile devices.
The objective of market awareness in the promotion stage is to build recognition and reputation.

Branding and Marketing

A brand is a unique identity and image that differentiates a business or practice.
The relationship between marketing and profit in architectural practices is that effective marketing can lead to increased revenue and profit.
Marketing in an architectural context includes building client awareness, promoting services, and establishing a strong reputation.
Tracking the proposal closing rate is important in marketing to measure the effectiveness of marketing strategies and identify areas for improvement.

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Mastering Social Media Campaigns

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