Mastering Social Media Campaigns

Publishing and Access

• The UIA Competition Guide for Design Competitions in Architecture and Related Fields was published by the International Union of Architects (UIA).
• The book "Mastering the Business of Design" was published in an unspecified year.
• The UIA Competition Guide for Design Competitions in Architecture and Related Fields can be accessed online.

Procurement and Software

• Web-based procurement portals are primarily used in the public sector.
• Popular procurement portals mentioned in the text include (but do not specify which one is NOT popular).
• Customer relationship management (CRM) software is used to track leads and potential clients.

Marketing and Public Relations

• The purpose of public relations in the context of marketing is to promote a positive image and reputation.
• A brand in the context of architectural practice refers to the unique identity and image of the practice.
• The main focus of marketing in architectural practice is to build client awareness and reinforce interest.
• A coordinated and integrated strategy of brand, public relations, and marketing is important for architectural practice to establish a strong reputation and differentiate itself from competitors.

Negotiation and Commitment

• Critical factors when discussing and negotiating the terms of an agreement with a prospective client include clear communication, understanding client needs, and adapting to their requirements.
• An architect can generate client commitment by demonstrating expertise, understanding client needs, and building trust.

Reputation and Social Media

• Architects can establish their reputations and design vocabularies by consistently producing high-quality work, publishing, and promoting their designs.
• A robust and consistent social media campaign can help architectural practices build their brand, increase client awareness, and drive engagement.
• Benefits of a robust and consistent social media campaign for architectural practices include increased brand awareness, improved reputation, and enhanced client engagement.
• According to the text, 70% of social media users access social channels via mobile devices.
• The objective of market awareness in the promotion stage is to build recognition and reputation.

Branding and Marketing

• A brand is a unique identity and image that differentiates a business or practice.
• The relationship between marketing and profit in architectural practices is that effective marketing can lead to increased revenue and profit.
• Marketing in an architectural context includes building client awareness, promoting services, and establishing a strong reputation.
• Tracking the proposal closing rate is important in marketing to measure the effectiveness of marketing strategies and identify areas for improvement.

Test your knowledge on creating a robust and consistent social media campaign that establishes awareness, trust, and credibility for your practice. Explore the psychological parallels between your practice's culture, the type of employees you have, and your customer interactions. Find out how to optimize your targeted marketing position. Take the quiz now!