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Questions and Answers
Which strategy can a seller use to segment the market based on differences in customer needs and values?
Which strategy can a seller use to segment the market based on differences in customer needs and values?
- Enforcing price differences
- Offering the same features and services to all customers
- Implementing segmented pricing (correct)
- Allowing customers to self-select their prices
What advantage does using offer configurations provide in implementing segmented pricing?
What advantage does using offer configurations provide in implementing segmented pricing?
- Reduced competition
- Increased customer loyalty
- Minimal enforcement of price differences (correct)
- Higher profit margins
In an airline's segmented price structure, what determines the prices that passengers pay?
In an airline's segmented price structure, what determines the prices that passengers pay?
- The number of flights they book
- The distance they are traveling
- The offers they choose (correct)
- The time of day they fly
What additional charges are included in the airline's price structure?
What additional charges are included in the airline's price structure?
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What options do passengers have in the airline's price structure?
What options do passengers have in the airline's price structure?
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