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Mastering Segmented Pricing with Offer Configurations
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Mastering Segmented Pricing with Offer Configurations

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Questions and Answers

Which strategy can a seller use to segment the market based on differences in customer needs and values?

  • Enforcing price differences
  • Offering the same features and services to all customers
  • Implementing segmented pricing (correct)
  • Allowing customers to self-select their prices

    • What advantage does using offer configurations provide in implementing segmented pricing?

  • Reduced competition
  • Increased customer loyalty
  • Minimal enforcement of price differences (correct)
  • Higher profit margins

    • In an airline's segmented price structure, what determines the prices that passengers pay?

  • The number of flights they book
  • The distance they are traveling
  • The offers they choose (correct)
  • The time of day they fly

    • What additional charges are included in the airline's price structure?

    <p>À la carte charges for priority seats</p> Signup and view all the answers

    What options do passengers have in the airline's price structure?

    <p>Choosing the most discounted price, paying more for additional features, or selecting à la carte options</p> Signup and view all the answers

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