Podcast Beta
Questions and Answers
What are the four elements that questionnaires should have in order to be effective?
Questionnaires should have coherent objectives, enable answers, produce necessary information, and be easy to understand.
True or false: Questionnaires should not be easy to understand in order to produce necessary information.
False
True or false: Technology watch is only necessary for large, multinational corporations.
False
How can response rates for questionnaires be increased?
Signup and view all the answers
True or false: Professional layout and online options have no impact on response rates of questionnaires.
Signup and view all the answers
True or false: The results of technology watch analysis are only useful for scientific research purposes.
Signup and view all the answers
What does SWOT stand for?
Signup and view all the answers
True or false: SWOT analysis is a tool used to understand business strengths, weaknesses, opportunities, and threats.
Signup and view all the answers
True or false: Only specialized software can be used for technology watch.
Signup and view all the answers
True or false: Focus groups are not useful for product development, marketing, and market definition.
Signup and view all the answers
True or false: Databases like Dialog and CORDIS are not useful for technology watch.
Signup and view all the answers
What can focus groups provide valuable input for?
Signup and view all the answers
What are some important considerations when preparing for a focus group?
Signup and view all the answers
True or false: Well-defined focus group objectives and questions are not necessary for valuable input.
Signup and view all the answers
True or false: A simple enquiry in the EPO patent database can describe technical solutions for various materials, not just wooden beams.
Signup and view all the answers
True or false: Desk research can be done without careful selection of reliable sources and analysis of gathered information.
Signup and view all the answers
What is desk research and what are some important considerations when conducting it?
Signup and view all the answers
True or false: Using a browser for technology watch will always yield precise and accurate results.
Signup and view all the answers
Why is it important to stay focused on the research scope during the whole process?
Signup and view all the answers
True or false: Quality of information is not important in desk research.
Signup and view all the answers
True or false: The amount of information on technology development available on the Internet is limited.
Signup and view all the answers
Study Notes
- Questionnaires should have coherent objectives, enable answers, produce necessary information, and be easy to understand
- Professional layout and online options can increase response rates
- SWOT analysis is a powerful tool to understand business strengths, weaknesses, opportunities, and threats
- Focus groups can provide valuable input for product development, marketing, and market definition
- Focus group objectives and questions should be well-defined, and members should be prepared and comfortable
- Desk research can be done using a computer and the internet, but requires careful selection of reliable sources and analysis of gathered information
- Quality of information is essential in desk research
- It is important to stay focused on the research scope during the whole process.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Sharpen your research skills with this quiz! Test your knowledge on questionnaires, SWOT analysis, focus groups, and desk research. Learn the importance of well-defined objectives, reliable sources, and staying focused on the research scope. Discover how professional layout and online options can increase response rates, and how focus groups can provide valuable input for product development and marketing. Don't miss out on this opportunity to improve your research skills and take your business to the next level!
