Podcast
Play an AI-generated podcast conversation about this lesson
Download our mobile app to listen on the go
Get App
Questions and Answers
Which pricing strategy involves combining several products and offering them at a reduced price?
Which pricing strategy involves combining several products and offering them at a reduced price?
- Captive-Product Pricing
- Product Bundle Pricing (correct)
- Optional-Product Pricing
- Product Line Pricing
What is the purpose of By-Product Pricing?
What is the purpose of By-Product Pricing?
- To help offset the costs of disposing of by-products (correct)
- To set a price for optional or accessory products
- To set a price for products that must be used along with a main product
- To reward customers for certain responses
Which pricing strategy involves setting a price for products that must be used along with a main product?
Which pricing strategy involves setting a price for products that must be used along with a main product?
- Optional-Product Pricing
- Captive-Product Pricing (correct)
- Discount and Allowance Pricing
- Product Line Pricing
What is the purpose of Optional-Product Pricing?
What is the purpose of Optional-Product Pricing?
Signup and view all the answers
Which pricing strategy involves adjusting the basic price to reward customers for certain responses?
Which pricing strategy involves adjusting the basic price to reward customers for certain responses?
Signup and view all the answers
Flashcards are hidden until you start studying
