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Mastering Pricing Segmentation

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Questions and Answers

Which aspect of marketing is segmentation more challenging for?

Promotion

Pricing (correct)

Product development

Distribution

What do customers do to disguise themselves as members of a lower price segment?

They do not disguise themselves

They try to qualify for a lower price segment (correct)

They try to qualify for a higher price segment

They openly admit to being in a lower price segment

What is the term commonly used for the gray-market sales?

Underground sales

Gray-market sales (correct)

Black-market sales

Illegal sales

How do channel intermediaries undermine a segmented pricing strategy?

<p>By buying products for delivery to customers entitled to a lower price</p> Signup and view all the answers

Why do gray-market sales create a huge challenge for companies serving international markets?

<p>Because distributors in countries with lower prices cross ship products to countries with higher prices</p> Signup and view all the answers

Mastering Pricing Segmentation

Choose a study mode

Podcast

Questions and Answers

Which aspect of marketing is segmentation more challenging for?

What do customers do to disguise themselves as members of a lower price segment?

What is the term commonly used for the gray-market sales?

How do channel intermediaries undermine a segmented pricing strategy?

Why do gray-market sales create a huge challenge for companies serving international markets?

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