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Questions and Answers
Which aspect of marketing is segmentation more challenging for?
Which aspect of marketing is segmentation more challenging for?
- Promotion
- Pricing (correct)
- Product development
- Distribution
What do customers do to disguise themselves as members of a lower price segment?
What do customers do to disguise themselves as members of a lower price segment?
- They do not disguise themselves
- They try to qualify for a lower price segment (correct)
- They try to qualify for a higher price segment
- They openly admit to being in a lower price segment
What is the term commonly used for the gray-market sales?
What is the term commonly used for the gray-market sales?
- Underground sales
- Gray-market sales (correct)
- Black-market sales
- Illegal sales
How do channel intermediaries undermine a segmented pricing strategy?
How do channel intermediaries undermine a segmented pricing strategy?
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Why do gray-market sales create a huge challenge for companies serving international markets?
Why do gray-market sales create a huge challenge for companies serving international markets?
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