10 Questions
Which of the following is a benefit of multi-threading in complex B2B sales?
It reduces the risk of the purchase
What is the first step in effective multi-threading?
Seek permission from the original executive sponsor
How should multi-threading be framed to the original executive sponsor?
As a collaborative approach
What should be regularly shared with all executive sponsors during multi-threading?
Insights and updates
What is the main focus of the video session with sales enablement expert Amy Rajoycik?
The role of multi-threading in successful enterprise sales
Which of the following is NOT a benefit of multi-threading in sales?
Bringing more people into the buying process
What is the average number of buyers involved in a complex B2B buying decision?
6.7
Why is multi-threading in sales considered counter-intuitive?
It brings more people into the buying process
What is the main reason for engaging with multiple executive sponsors in a sales process?
To reduce the risk for each individual
What is the concept of multi-threading in sales?
Engaging with multiple decision-makers
Learn the importance of multi-threading in enterprise sales and how it can prevent catastrophic consequences for deals. Discover strategies to effectively navigate multiple decision-makers and avoid putting all your eggs in one basket.
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