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Mastering Multi-Threaded Sales

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Questions and Answers

Which of the following is a benefit of multi-threading in complex B2B sales?

It reduces the risk of the purchase (correct)

It allows for a more narrow perspective

It increases the likelihood of a deal being derailed

It eliminates the need for an executive sponsor

What is the first step in effective multi-threading?

Seek permission from the original executive sponsor (correct)

Manage expectations of each stakeholder

Share insights regularly with all executive sponsors

Demonstrate the value of multi-threading

How should multi-threading be framed to the original executive sponsor?

As a threat to their authority

As a way to go around them

As an unnecessary step

As a collaborative approach (correct)

What should be regularly shared with all executive sponsors during multi-threading?

Insights and updates Signup and view all the answers

What is the main focus of the video session with sales enablement expert Amy Rajoycik?

The role of multi-threading in successful enterprise sales Signup and view all the answers

Which of the following is NOT a benefit of multi-threading in sales?

Bringing more people into the buying process Signup and view all the answers

What is the average number of buyers involved in a complex B2B buying decision?

6.7 Signup and view all the answers

Why is multi-threading in sales considered counter-intuitive?

It brings more people into the buying process Signup and view all the answers

What is the main reason for engaging with multiple executive sponsors in a sales process?

To reduce the risk for each individual Signup and view all the answers

What is the concept of multi-threading in sales?

Engaging with multiple decision-makers Signup and view all the answers