Podcast
Questions and Answers
Which of the following is a benefit of multi-threading in complex B2B sales?
Which of the following is a benefit of multi-threading in complex B2B sales?
- It reduces the risk of the purchase (correct)
- It allows for a more narrow perspective
- It increases the likelihood of a deal being derailed
- It eliminates the need for an executive sponsor
What is the first step in effective multi-threading?
What is the first step in effective multi-threading?
- Seek permission from the original executive sponsor (correct)
- Manage expectations of each stakeholder
- Share insights regularly with all executive sponsors
- Demonstrate the value of multi-threading
How should multi-threading be framed to the original executive sponsor?
How should multi-threading be framed to the original executive sponsor?
- As a threat to their authority
- As a way to go around them
- As an unnecessary step
- As a collaborative approach (correct)
What should be regularly shared with all executive sponsors during multi-threading?
What should be regularly shared with all executive sponsors during multi-threading?
What is the main focus of the video session with sales enablement expert Amy Rajoycik?
What is the main focus of the video session with sales enablement expert Amy Rajoycik?
Which of the following is NOT a benefit of multi-threading in sales?
Which of the following is NOT a benefit of multi-threading in sales?
What is the average number of buyers involved in a complex B2B buying decision?
What is the average number of buyers involved in a complex B2B buying decision?
Why is multi-threading in sales considered counter-intuitive?
Why is multi-threading in sales considered counter-intuitive?
What is the main reason for engaging with multiple executive sponsors in a sales process?
What is the main reason for engaging with multiple executive sponsors in a sales process?
What is the concept of multi-threading in sales?
What is the concept of multi-threading in sales?
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