Mastering Merchandising

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Questions and Answers

What does merchandising broadly refer to?

  • Creating display designs
  • Setting prices
  • Retail sales (correct)
  • Marketing strategies

What are some specific aspects that cycles of merchandising may accommodate?

  • School schedules (correct)
  • Seasonal holidays
  • Predicted impact of weather
  • All of the above

In marketing, what can merchandising refer to?

  • Creating display designs
  • Setting prices for goods
  • The use of one product, image, or brand to sell another product, image, or brand (correct)
  • The determination of quantities

What costs do merchandising companies incur?

<p>Both labor and materials (C)</p> Signup and view all the answers

What is the primary difference between a merchandising company and a service company?

<p>A merchandising company engages in the sale of tangible goods to consumers (D)</p> Signup and view all the answers

What comprises the second category of convenience products?

<p>Food, health, and hygiene products (D)</p> Signup and view all the answers

What is typically found near the checkout aisle in supermarkets?

<p>Impulse purchases (B)</p> Signup and view all the answers

What are specialty products?

<p>Unique, personalized, or more individualized products (B)</p> Signup and view all the answers

Which category of products does food, health, and hygiene products fall under?

<p>Convenience products (A)</p> Signup and view all the answers

What characterizes impulse purchases?

<p>They are usually near the checkout aisle (D)</p> Signup and view all the answers

What is a defining feature of specialty products?

<p>They are unique or personalized (C)</p> Signup and view all the answers

When do incidents of shoplifting typically increase?

<p>Wednesday and Saturday (C)</p> Signup and view all the answers

During which periods are shoplifters more likely to strike?

<p>Christmas, Easter, and summertime (D)</p> Signup and view all the answers

According to a University of Florida study, who shoplifted the most?

<p>Employed middle-aged men (C)</p> Signup and view all the answers

What is a common characteristic of shoplifters according to the text?

<p>They rarely work alone (A)</p> Signup and view all the answers

What should be avoided when dealing with customers to prevent shoplifting?

<p>Profiling customers (C)</p> Signup and view all the answers

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